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Jaya Jaya Jaya Jaya Hey
Directed by	Vipin Das
Written by	Vipin Das Nashid Mohamed Famy
Produced by	Lakshmi Warrier Ganesh Menon
Starring	Basil Joseph Darshana Rajendran
Cinematography	Bablu Aju
Edited by	Johnkutty
Music by	Ankit Menon
Production company	Cheers Entertainments
Distributed by	Icon Cinemas Release
Release date	28 October 2022 (2022-10-28)
Running time	140 minutes
Country	India
Language	Malayalam
Budget	₹5–6 crore
Box office	est.₹43–50 crore

Jaya Jaya Jaya Jaya Hey is a 2022 Indian Malayalam-language black comedy film directed by Vipin Das. The film stars Darshana Rajendran and Basil Joseph. Jaya Jaya Jaya Jaya Hey was released theatrically on 28 October 2022. A satire on gender stereotypes, the film received highly positive reviews from both critics and audiences and was a blockbuster at box office.

Plot

Jayabharathi, alias "Jaya", is a middle-class woman. Her family, under the guise of protecting Jaya, take every decision for her. Her parents take an active interest in her brother's future and enrolls him in a college, despite it being very expensive. But, when it is Jaya's turn, they do not care about her interests and enroll her in a parallel college nearby. Despite all this, Jaya tries to take control of her life and rebels against her parents occasionally. After one such rebellion, involving a romance with an outwardly progressive and feminist college lecturer who is actually an insecure and possessive chauvinist, her parents decide to marry Jaya off before she gets to complete her education.

Poultry farm owner Rajesh is deemed the perfect groom for Jaya, despite his lack of education and knowledge of anything outside poultry business, especially after he agrees to let Jaya continue her studies. After their marriage, Jaya learns that Rajesh is aggressive and has little regard for others. He also postpones Jaya's education, as he is lazy and has problems in his farm. He is set in his ways and is adamant that everything is as he desires. Rajesh eventually starts abusing Jaya by slapping and shouting at her. Jaya tries to get the support of her parents, who tell her to "adjust" and continue being the ideal wife.

Jaya starts secretly learning martial arts Kalaripayattu and Karate via YouTube. Eventually, Jaya beats up Rajesh when he attempts to snatch her phone. Feeling humiliated, Rajesh talks to his cousin Ani on how to deal with this. He starts learning Karate as well to take revenge. He sets up his phone on record and provokes Jaya into beating him up so he can black mail her. This plan fails when she kicks him into the phone.

This is witnessed by Rajesh's mother and Jaya's parents are called over. The issue is settled with Jaya and Rajesh being forced to apologize to each other. Ani and Rajesh conspire into making Jaya believe Rajesh changed for good so he can impregnate her and confine her to a family life. Jaya eventually becomes pregnant, believing Rajesh has changed. She gets suspicious, however, when, at a doctor's visit, Rajesh shows signs of having been secretly trying to get her pregnant. She confronts Rajesh, who confesses. This shocks her, following which her blood pressure spikes and leads her into a miscarriage.

Both Jaya's and Rajesh's family blame Jaya for the miscarriage. She walks out on them and starts living in a women's hostel with her brother's help. She attempts to open a tailoring unit but has trouble securing a loan as she did not complete her degree. Meanwhile, the video of Jaya's and Rajesh's fight goes viral after the phone repairmen uploads it online. Humiliated, Rajesh attempts for a divorce. His business also starts losing customers to his rival whom he refused to help earlier.

In the court, the presiding judge initially berates Jaya for assaulting Rajesh, believing him to be innocent. But the truth comes to light as Jaya says that the divorce reached the court only because Jaya was unaware of it as Rajesh did not consult her. Rajesh reveals his chauvinistic nature in the courtroom, in front of the female judge. She calls out Rajesh on his lack of knowledge of a woman's needs and role in a family and says that a woman requires equality, liberty and justice in a healthy family. She then tells the duo to sort everything out. Jaya signs the divorce papers. She then says that she sells her chicken at a lower price than him, revealing that she took over Rajesh's rival's poultry farm after Rajesh had refused to buy it. Her business decisions led to her company getting higher profits. Jaya beat off Rajesh's goons who had come to intimidate the previous owner to increase his prices.

Cast

• Darshana Rajendran as Jayabharathi (Jaya)
  • Agni Mithra as Young Jaya
• Basil Joseph as Rajesh, Jaya's husband
• Aju Varghese as Karthikeyan, the parallel college professor who is Jaya's ex-boyfriend
• Azees Nedumangad as Ani, Rajesh's cousin
• Anand Manmadhan as Jayan, Jaya's brother
• Sheethal Zackaria as Raji, Rajesh's sister
• Manju Pillai as the family court magistrate
• Noby Marcose as Kannappan, Rajesh's advocate
• Sudheer Paravoor as Mani, Jaya's maternal uncle
• Harish Pengan as Narayanan, Poultry businessman
• Sarath Sabha as Santhosh, Rajesh's poultry worker
• Kudassanad Kanakam as Lakshmi, Rajesh’s mother
• Biju Kalavedi as Jaya's father
• Usha Chandrababu as Latha, Jaya's mother
• Arunsol as Pastor

Production

The director, Vipin Das announced the film on 26 January 2022 by releasing its poster. The shooting of the movie began in Kollam on 12 May 2022 after the pooja ceremony. The shooting lasted for about 42 days. The filming of the movie was completed on 21 June 2022. The film was censored with a U-certificate one week prior to its release.

Soundtrack

Release

Theatrical

Initially the film was planned to be released on 21 October 2022. Then the makers postponed it by a week and was released in theatres on 28 October 2022.

Home media

The digital rights of the film is acquired by Disney+ Hotstar. The satellite rights of the film is owned by Asianet.

Reception

Critical response

In a mixed review for Firstpost, Anna M. M. Vetticad stated that “The film’s overall blend is off balance, but in one key area it remains unfailingly on message: its tone consistently mocks abuse and abusers, never the abused.” Rating the film 2.75/5, she wrote that it was “a film that is purportedly about a survivor of domestic violence but does not give (the protagonist) the interiority her husband gets.” Padmakumar K of Onmanorama reviewed the film as subtly told in the light of humour, the narrative drives home the point with a punch and thereby breaks several romantic conventions, both in cinema and in society.

Box office

The film was made on a budget of ₹5 crores. It grossed over ₹45 crores in 25 days from box office.

References

1. Jaya Jaya Jaya Jaya Hey Box Office Collection Day 13: WOM driving its biz! Archived 23 March 2023 at the Wayback Machine JanBharat Times. 10 November 2022
2. ^ വമ്പൻ ഹിറ്റായി 'ജയ ജയ ജയ ജയ ഹേ', ബോക്സ് ഓഫീസില്‍ ഇതുവരെ നേടിയതിന്റെ കണക്കുകള്‍. Asianetnews.com (19 November 2022). Retrieved on 1 December 2022.
3. Nagarajan, Saraswathy (21 October 2022). "Basil Joseph's 'shoulder shake' dance reel in 'Jaya Jaya Jaya Jaya Hey' is trending". The Hindu. ISSN 0971-751X. Retrieved 24 October 2022.
4. "Jaya Jaya Jaya Jaya Hey teaser: Darshana Rajendran and Basil Joseph promise a feel-good drama. Watch video". The Indian Express. 3 October 2022. Retrieved 24 October 2022.
5. Arjun, P. S. (29 October 2022). "Jaya Jaya Jaya Jaya Hey review: Highlights gender prejudice in marriage with a good dose of humour". The South First. Retrieved 8 November 2022.
6. "Darshana Rajendran, Basil Joseph join hands for new film Jaya Jaya Jaya Jaya Hey". The News Minute. 27 January 2022. Retrieved 28 October 2022.
7. "Darshana Rajendran's character presents the life-story of a 22-year-old, in family drama". The Times Of India. 28 January 2022. Retrieved 28 October 2022.
8. "Basil Joseph - Darshana Rajendran's Jaya Jaya Jaya Jaya Hey Malayalam movie release". Mallu Release. 28 October 2022. Retrieved 28 October 2022.
9. "It's a wrap for Darshana Rajendran and Basil Joseph's 'Jaya Jaya Jaya Jaya Hey'". The Times Of India. 22 June 2022. Retrieved 28 October 2022.
10. "Jaya Jaya Jaya Jaya Hey passes through the censors". The New Indian Express. 21 October 2022. Archived from the original on 28 October 2022. Retrieved 28 October 2022.
11. "Jaya Jaya Jaya Jaya Hey Complete playlist on YouTube". YouTube.
12. "Darshana Rajendran and Basil Joseph shine in the refreshing 'Jaya Jaya Jaya Jaya Hey' teaser". The Times Of India. 9 October 2022. Retrieved 28 October 2022.
13. "Basil Joseph 'Jaya Jaya Jaya Jaya Hey' gets a release date". The Times Of India. 9 October 2022. Retrieved 28 October 2022.
14. "Jaya Jaya Jaya Jaya Hey gets new release date". Cinema Express. 7 October 2022. Retrieved 28 October 2022.
15. Basil Joseph's Jaya Jaya Jaya Jaya Hey Malayalam Movie OTT Release Date, OTT Platform, Time, and more. Ottlist.in (10 November 2022). Retrieved on 2022-12-01.
16. Jaya Jaya Jaya Jaya Hey OTT release date: When and where to watch Basil Joseph, Darshana Rajendran’s entertainer. Ottplay.com (31 October 2022). Retrieved on 2022-12-01.
17. Vetticad, Anna MM (22 November 2022). "Jaya Jaya Jaya Jaya Hey movie review: Domestic abuse satire that seesaws from realism to myth, depth to superficiality". Firstpost.
18. "Movie Review : Jaya Jaya Jaya Hey' breaks romantic conventions with aplomb". Onmanorama. 28 October 2022. Retrieved 28 October 2022.

External links

Jaya Jaya Jaya Jaya Hey at IMDb

• 2022 films
• 2022 comedy-drama films
• Indian comedy-drama films
• 2020s Malayalam-language films
• Films about Indian weddings
• Films shot in Kollam