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Jill Barad (/bəˈrɑːd/; née Elikann; born May 23, 1951) is an American businesswoman from New York City, who was CEO of Mattel from 1997 to 2000.

Career

Jill Barad graduated with a Bachelor of Arts degree in English Literature and Psychology from Queens College in New York. In college, she worked in cosmetics sales and then became brand manager for the full line of Coty products. After moving to Los Angeles, she was an account executive for the Max Factor brand at Wells, Rich, Greene/West advertising agency. She started working at Mattel as a product manager in 1981 and was named CEO and Chairman of the Board in 1997.

Barad was one of four women to lead a Fortune 500 company at the time. She helped transformed Mattel from a toy company into a premier global family products company. Under her leadership annual sales rose from $200 million to $2 billion. In 1998, Mattel acquired Pleasant Company, the maker of the American Girl line of dolls, for $700 million.

On behalf of Mattel, Barad donated $25 million to UCLA to rebuild its Children's Hospital in 1998. The facility is now named the Mattel Children's Hospital.

She resigned from the company in February 2000 under pressure from investors following disappointing earnings, largely a result of the acquisition of The Learning Company. She received almost $50 million in severance pay.

Barad has served on several corporate boards, including Microsoft, Bank of America and Pixar Animation Studios. She was a member of the UCLA Executive Board for the Medical Sciences and the UC Health Services Advisory Committee. She was the Vice Chairman of Town Hall Los Angeles, on the board of fellows of Claremont University Center and Graduate School, trustee emeritus of the Queens College Foundation, and a board member of Girls, Inc. She was also chairman of the executive advisory board of the Children Affected by AIDS Foundation, which she co-founded.

Personal life

Barad is the daughter of Hollywood director Larry Elikann (1923–2004).

Jill and her husband Tom continued their philanthropic efforts at UCLA and The Barad Family Children's Bone Marrow Transplant Unit is named after them in the Mattel Children's Hospital.

References

1. ^ "Jill Barad - Queens College/CUNY". qccommunity.qc.cuny.edu. Retrieved 2021-07-05.
2. Bannon, Lisa (1996-08-23). "Jill Barad Is Named CEO At Mattel Effective Jan. 1". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-07-05.
3. "COMPANY NEWS; MATTEL AGREES TO BUY MAKER OF AMERICAN GIRL DOLLS". The New York Times. Dow Jones. 1998-06-16. ISSN 0362-4331. Retrieved 2021-07-05.
4. "Mattel to Give $25 Million to UCLA Hospital". Los Angeles Times. 1998-11-12. Retrieved 2021-07-05.
5. Livesey, Bruce (26 January 2016). "The real (and shocking) story of Kevin O'Leary's business career". Canada's National Observer. Retrieved 18 October 2021.
6. "Jill E. Barad". Encyclopædia Britannica. Retrieved April 1, 2016.
7. Morris, Kathleen (May 25, 1998). "THE RISE OF JILL BARAD". BusinessWeek. Archived from the original on March 27, 2016. Retrieved April 1, 2016.
8. Bannon, Lisa (1 May 2000). "Mattel Proxy Says Barad Received Severance Package Near $50 Million" – via www.wsj.com.

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