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Julebrus or jolebrus (English: Christmas soda) is a Norwegian soft drink brewed by most Norwegian breweries as a Christmas drink for minors, instead of the traditional juleøl (English: Christmas ale); it is not restricted to minors though, as it is very popular for all ages.
Julebrus is a yearly tradition for many Norwegians; it is very common to see families drinking julebrus at the dinner table around Christmas time.
Julebrus comes in red or golden brown colors – and occasionally others such as green or pink – depending on brewery and brand. Red julebrus is raspberry or redcurrant-flavored, while the golden brown color is champagne cola-flavored.
It is sold beginning October 14th each year and lasts until january.
Julebrus sales start in October, and amount to around 6,5% of all soda sales in Norway in that month. When it gets closer to Christmas, julebrus sales sometimes reach 30% of all soda sales in Norway.
Hamar og Lillestrøm julebrus is the country's most popular brand, with 7 million liters produced each year. This counts for about one third of the total julebrus production, which lies at around 21 million litres per year.
See also
References
- Dalseg, Elisabeth (12 October 2024). "Du grønne glitrende julebrus". Dagbladet (in Norwegian).
- ^ Molland, Erik (13 October 2024). "Julebrus-boom i oktober: - Ikke for tidlig". Nettavisen (in Norwegian). Retrieved 17 October 2024.
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