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KWWV

Santa Margarita, California
Broadcast area	San Luis Obispo, California
Frequency	106.1 MHz (HD Radio)
Branding	WiLD 106
Programming
Format	Top 40 (CHR)
Subchannels	HD2: K-News 98.5 (Conservative talk) HD3: KYNS simulcast (Classic country)
Ownership
Owner	Martha Fahnoe (Dimes Media Corporation)
Sister stations	KPYG, KXDZ, KXTZ, KYNS
History
First air date	July 29, 1986 (as KWSP)
Former call signs	KWSP (1986–1997) KWEZ (1997–1999) KKAL (4/1999-11/1999)
Call sign meaning	K-WaVe (former smooth jazz format)
Technical information
Licensing authority	FCC
Facility ID	25960
Class	B1
ERP	1,100 watts
HAAT	441 meters (1,447 ft)
Translator(s)	HD2: 98.5 K253BR (San Luis Obispo)
Links
Public license information	Public file LMS
Webcast	Listen Live Listen Live (HD2)
Website	wild1061.com knews985.com (HD2)

KWWV (106.1 FM, "Wild 106.1") is a commercial radio station that is licensed to San Luis Obispo, California. The station is owned by Dimes Media Corporation and broadcasts a Top 40 (CHR) radio format. Programming includes The Wild Wake Up with Doughboy weekday mornings, DJ Flashback weekday afternoons and XYZ with Erik Zachary weeknights, American Top 40 with Ryan Seacrest weekends.

History

The station first signed on July 29, 1986 as KWSP, originally on the 106.3 FM frequency but later switching to 106.1. In August 1996, Hance Communications Ltd. sold KWSP to Gary and Virginia Brill for $500,000.

The KWWV call letters originally were used on the 99.7 FM frequency, which carried a smooth jazz format called "K-Wave". In 1997, smooth jazz was dropped in favor of rhythmic contemporary hit radio (CHR) as "Kiss 99.7". In the fall of 1999, station owner American General Media moved the format and the KWWV call sign to 106.1 FM to provide better signal coverage throughout San Luis Obispo County. Eventually, the station was forced to drop the "Kiss" moniker after Clear Channel Communications (now iHeartMedia) filed suit claiming ownership of the name "Kiss". Following a period of American General Media ownership, the station was purchased by Clear Channel.

Following the demise of Clear Channel-owned mainstream top 40 outlet KSLY ("SLY 96"), "Wild 106.1" adjusted its rhythmic CHR format to a more mainstream Top 40 presentation, reclaiming the number-one spot in the Arbitron ratings among females ages 18–34.

HD radio

KWWV broadcasts in HD Radio. KWWV-HD1 simulcasts the analog signal at 106.1 FM. KWWV-HD2 carries a news/talk format branded as "K-News 98.5". KWWV-HD3 is a simulcast of KYNS, an AM station broadcasting classic country as "The Grade".

On June 1, 2020, KWWV-HD2 changed its format from soft adult contemporary to conservative talk, branded as "K-News 98.5".

References

1. "Facility Technical Data for KWWV". Licensing and Management System. Federal Communications Commission.
2. "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting Yearbook 1990. Broadcasting Publications Inc. 1990. p. B-47. Retrieved November 7, 2018.
3. "Evergreen Dealing in Motown's Secrets" (PDF). Radio and Records. August 16, 1996. Retrieved November 7, 2018.
4. "Rumbles, Pt. 2" (PDF). Radio and Records. February 6, 1998. p. 33. Retrieved November 7, 2018.
5. "Rumbles, Pt. 1" (PDF). Radio and Records. October 1, 1999. p. 40. Retrieved November 7, 2018.
6. K-News 98.5 Debuts in San Luis Obispo Radioinsight - June 1, 2020

External links

• Official website
• KWWV official MySpace Page
• Facility details for Facility ID 25960 (KWWV) in the FCC Licensing and Management System
• KWWV in Nielsen Audio's FM station database
• Facility details for Facility ID 144956 (K229AK) in the FCC Licensing and Management System
• K229AK at FCCdata.org
• Facility details for Facility ID 156138 (K253BR) in the FCC Licensing and Management System
• K253BR at FCCdata.org

35°21′40″N 120°39′25″W / 35.361°N 120.657°W / 35.361; -120.657

• HD Radio stations
• Radio stations in California
• Contemporary hit radio stations in the United States
• Mass media in San Luis Obispo County, California
• Radio stations established in 1989
• 1989 establishments in California