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KBFB

Dallas, Texas
Broadcast area	Dallas–Fort Worth metroplex
Frequency	97.9 MHz (HD Radio)
Branding	97.9 The Beat
Programming
Format	Rhythmic contemporary
Subchannels	HD2: KZMJ simulcast (Urban adult contemporary) HD3: La Nueva Dallas (Regional Mexican)
Ownership
Owner	Urban One (Radio One Licenses, LLC)
Sister stations	KZMJ
History
First air date	1947 (77 years ago) (1947)
Former call signs	WFAA-FM (1947–1973) KZEW (1973–1990) KKWM (1990–1991) KLRX (1991–1993) KRRW (1993–1997)
Call sign meaning	The B is taken from "B-97.9," former adult contemporary station
Technical information
Licensing authority	FCC
Facility ID	9627
Class	C
ERP	100,000 watts
HAAT	574 meters (1,883 ft)
Translator(s)	92.9 K225DD (McKinney) 96.7 K244FC (Hillsboro) HD3: 92.9 K225BR (Fort Worth) HD3: 106.5 K293CM (Dallas)
Links
Public license information	Public file LMS
Website	thebeatdfw.com www.lanuevadallas.com (HD3)

KBFB (97.9 FM) is a commercial radio station with an urban contemporary–leaning rhythmic contemporary radio format, known as "97.9 The Beat." It is licensed to Dallas, Texas and serves the Dallas–Fort Worth metroplex. KBFB is owned by Urban One, its studios and offices, along with sister station KZMJ, are in the Galleria Area in North Dallas.

KBFB has an effective radiated power (ERP) of 100,000 watts. The station's transmitter is off Plateau Street in Cedar Hill, amid the towers for other Dallas–Fort Worth area FM and TV stations. KBFB broadcasts using HD Radio technology.

History

The Belo/Cox years

The station traces its history back to an October 5, 1946 sign-on, owned by the Belo Corporation, and was the first FM radio station to go on the air in Texas. It was called KERA-FM.

Even before KERA-FM's first day on the air, there was an experimental FM station "W5X1C" that began tests on October 15, 1945, and another trial dating back to 1939. By 1947, KERA-FM had moved from its original home at 94.3 FM to 97.9 FM under the WFAA-FM call sign, initially simulcasting its AM sister station WFAA (570 AM). With FM broadcasting in its infancy, Belo decided that the FM simulcast was not worthwhile and took WFAA-FM off the air on September 1, 1950.

The frequency remained dormant until 1958, when Belo decided to revive WFAA-FM, receiving a construction permit and putting WFAA-FM back on the air on January 6, 1961. After simulcasting WFAA(AM) for a few years, a Beautiful Music format was established in 1965. The station played quarter-hour sweeps of mostly instrumental cover versions of popular songs, designed for relaxing or unobtrusive office listening.

On September 16, 1973, WFAA-FM flipped to album-oriented rock (AOR) as KZEW-FM, known to listeners as "The Zoo". It featured disc jockeys such as John LaBella and John Rody ("LaBella and Rody"), George Gimarc, Charley Jones, Dave Lee Austin, John B. Wells, Nancy Johnson, John Dew, John Dillon, Doc Morgan and Tempie Lindsey. The station's concept and programming were initially under the direction of Ira Lipson. The FM station shared studios with WFAA on the second floor of the facility. The FM station was so popular that in several years, WFAA switched to a classic rock format as KRQX.

In 1987, KZEW and KRQX were sold by Belo (which retained ownership of the Dallas Morning News and WFAA-TV) to Atlanta-based Cox Radio. On December 11, 1989, KZEW dropped the rock format and began stunting with Christmas music. On January 1, 1990, KZEW switched formats to soft adult contemporary, changing its call sign to KKWM and rebranded as "Warm 97.9". A year later, the station changed its call sign again, this time to KLRX, and updated their branding to "Lite 97.9".

The Infinity/CBS years

In 1993, the station was sold to CBS Radio, and on October 15, at 7 pm, KLRX flipped to a classic hits/classic rock format under the KRRW call letters, branded as "Arrow 97.9".

On April 3, 1997, the station switched back to adult contemporary as B-97.9 and changed to the current KBFB call letters.

Rhythmic Contemporary

KBFB flipped to Rhythmic Contemporary as "97.9 The Beat" on September 26, 2000, after the station was sold to Radio One, a forerunner to today's Urban One. Since launch, the station has been in direct competition against longtime heritage urban station KKDA-FM. KBFB and KKDA-FM also had a competitor with former Rhythmic Contemporary rival KZZA until the station flipped to Spanish Oldies in 2008.

In the beginning, the morning show on the station was hosted by Russ Parr (who started his radio career at KJMZ in the Metroplex). In 2003, it was home to the Steve Harvey Morning Show through a syndicated simulcast from its sister station in Los Angeles, KKBT (also nicknamed "The Beat"). Eventually, Radio One switched KBFB's early slot to the Rickey Smiley Morning Show in 2005. Smiley was dropped in fall 2017, and was replaced with The Morning Hustle.

HD programming

Since the mid 2000s, KBFB has broadcast on HD Radio, though it never had a secondary HD multicast until March 2014. Since that time, KBFB-HD2 has simulcast Gainesville–based sister station KZMJ.

In February 2018, the station began broadcasting Vietnamese–language programming on HD3. This was later switched to a Regional Mexican format, also simulcasting on translators K293CM on 106.5 FM in Dallas and K225BR 92.9 FM in Fort Worth.

References

1. "Facility Technical Data for KBFB". Licensing and Management System. Federal Communications Commission.
2. "KERA Becomes WFAA-FM" (PDF). Broadcasting. September 22, 1947. Retrieved October 10, 2014.
3. Wilonsky, Robert (September 14, 2009). "Celebrating the Rather Random 36th Anniversary of the Launch of KZEW-FM". Dallas Observer. Retrieved September 14, 2009.
4. "KZEW chucks hard-rock format; reportedly fires entire on-air staff". Dallas Morning News. December 12, 1989.
5. "The trick with KLRX? Figure out the change". Dallas Morning News. January 8, 1991.
6. "CBS Shoots Arrow Into KLRX/Dallas" (PDF). R&R. October 22, 1993. pp. 3, 22 – via World Radio History.
7. "Cox Enterprises agrees to swap KLRX for Tampa radio station; 26 to lose jobs". Dallas Morning News. August 3, 1993.
8. "KRRW/Houston MakesA 'B'-Line For AC" (PDF). R&R. April 18, 1997. pp. 3, 23 – via World Radio History.
9. "Arts beat". Dallas Morning News. April 3, 1997.
10. "KBFB-FM aims high; Station to challenge Dallas' No.1 KKDA". Dallas Morning News. September 27, 2000.
11. "HD Radio Guide for Dallas-Ft. Worth". hdradio.com. Archived from the original on November 8, 2014. Retrieved November 23, 2015.

External links

• Official website
• Facility details for Facility ID 9627 (KBFB) in the FCC Licensing and Management System
• KBFB in Nielsen Audio's FM station database
• DFWRadioArchives
• DFW Radio/TV History

32°35′02″N 96°57′50″W / 32.584°N 96.964°W / 32.584; -96.964

• HD Radio stations
• 1947 establishments in Texas
• Radio stations established in 1947
• Radio stations in the Dallas–Fort Worth metroplex
• Rhythmic contemporary radio stations in the United States
• Urban One stations