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Cookie Jar TV

Network	CBS
Launched	September 16, 2006; 18 years ago (2006-09-16)
Closed	September 21, 2013; 11 years ago (2013-09-21)
Country of origin	United States
Owner	DIC Entertainment (2006–08) Cookie Jar Entertainment (2008–12) DHX Media (2012–13)
Formerly known as	KOL Secret Slumber Party (2006–07) KEWLopolis (2007–09)
Format	Saturday morning children's programming block
Running time	3 hours
Original language(s)	English

Cookie Jar TV was an American children's programming block that aired on CBS, originally premiering on September 16, 2006, as the KOL Secret Slumber Party; the block was later rebranded as KEWLopolis (/ˈkuːlɔːpoʊlɪs/ KOO-law-poh-lis) on September 15, 2007, and finally as Cookie Jar TV on September 19, 2009, running until September 21, 2013. It was originally programmed by DIC Entertainment, which over the course of the block's seven-year run, was acquired by Canada-based Cookie Jar Entertainment and subsequently by DHX Media (both of which thereby assumed responsibility for the lineup). Cookie Jar TV ended on September 21, 2013 and was replaced by a Litton Entertainment-produced block called the "CBS Dream Team" on September 28, 2013.

History

KOL Secret Slumber Party

On January 19, 2006, two months after Viacom and CBS Corporation finalized their separation into two commonly controlled companies (both owned by National Amusements), CBS announced that it would enter into a three-year programming partnership with DIC Entertainment to produce a new Saturday morning children's programming block including new and older series from its program library and included the distribution of select tape-delayed Formula One auto races.

DIC originally announced that the block would be named CBS's Saturday Morning Secret Slumber Party; however, it was later renamed as the KOL Secret Slumber Party after DIC partnered with KOL, an AOL website aimed at children, to co-produce the block's programming. AOL managed the programming block's website and produced public service announcements which aired both on television and online. This association, along with the fact that some CBS stations chose to tape delay some of the programs to air on Sunday mornings, was what led to the block's renaming. Notably, despite AOL at the time being a sister company to Warner Bros., with whom CBS co-owned the then new CW Network, neither Secret Slumber Party nor Kids' WB advertised each other's programs and KOL Secret Slumber Party shows.

The KOL Secret Slumber Party premiered on September 16, 2006, replacing Nick Jr. on CBS. Its inaugural lineup included three first-run shows (Horseland, Cake, and Dance Revolution), two shows that originally aired on the syndicated DIC Kids Network block (Sabrina's Secret Life and Trollz), and two shows from the 1990s (Madeline and Sabrina: The Animated Series). The block's de facto hosts (and in turn, from whom the Secret Slumber Party name was partly derived) were the Slumber Party Girls, an all-female teen pop group signed with Geffen Records (consisted of Cassie Scerbo, Mallory Low, Karla Deras, Lina Carattini, and Caroline Scott), who made appearances in break bumpers and interstitial segments during the block, and served as a house band on Dance Revolution.

KEWLopolis

In the summer of 2007, KOL withdrew its sponsorship from the network's Saturday morning block. CBS and DIC subsequently announced a new partnership with American Greetings to rebrand the block as KEWLopolis, debuting on September 15 of that year, which would be targeted at younger children and branded as a tie-in with the monthly teen magazine Kewl (which was established in part by DIC in May 2007; it is no longer in publication). All shows were retained from Secret Slumber Party except for Dance Revolution and Madeline. When the rebranded block began, a new series, American Greetings' Care Bears: Adventures in Care-a-lot joined the block along with another fellow DIC/American Greetings series Strawberry Shortcake, which also joined the lineup after having previously been aired in syndication. In November 2007, Sabrina: The Animated Series and Trollz were replaced with two new series, the DIC/American Greetings co-production Sushi Pack and DIC's DinoSquad.

Cookie Jar TV

On June 20, 2008, Canada-based production company Cookie Jar Group announced that it would acquire DIC Entertainment; the purchase was finalized one month later on July 23. On February 24, 2009, CBS renewed its time-lease agreement with Cookie Jar for three additional seasons, running through 2012.

Subsequently, on September 19, the block was rebranded again as Cookie Jar TV; all of the programs from KEWLopolis and KOL Secret Slumber Party were removed upon the block's relaunch. The new shows added to the block were Busytown Mysteries and Noonbory and the Super Seven. Sabrina: The Animated Series also returned to the lineup after leaving in 2007. The theme song for the block was composed by Ron Wasserman. On April 3, 2010, Doodlebops Rockin' Road Show was added, while Strawberry Shortcake returned to the block.

On September 18, 2010, Sabrina's Secret Life returned to the block, replacing both Noonbory and the Super Seven and Strawberry Shortcake. On February 5, 2011, Trollz and Horseland returned to the block, replacing both Sabrina shows.

On September 17, 2011, Cookie Jar TV added The Doodlebops and PBS series Danger Rangers, replacing Doodlebops Rockin' Road Show and Trollz. On September 22, 2012, PBS series Liberty's Kids replaced Danger Rangers and Horseland. The Cookie Jar TV brand remained in place for the block following Cookie Jar Group's acquisition by DHX Media (now WildBrain) in October 2012.

On July 24, 2013, CBS announced a programming agreement with Litton Entertainment (which recently programmed a Saturday morning block that is syndicated to ABC's owned-and-operated stations and affiliates for two years) to launch a new Saturday morning block featuring live-action reality-based series aimed at teenagers ages 13 to 18 years old. Cookie Jar TV ended its run after seven years on September 21, 2013, and was succeeded by the following week on September 28 by the Litton-produced CBS Dream Team.

Programming

All of the programs aired within the block featured content compliant with educational programming requirements as mandated by the Federal Communications Commission via the Children's Television Act. Though the block was intended to air on Saturday mornings, like its predecessors, some CBS affiliates deferred certain programs aired within the block to Sunday mornings, or (in the case of affiliates in the Western United States) Saturday afternoons due to breaking news or severe weather coverage, or regional or select national sports broadcasts (especially in the case of college football and basketball tournaments) scheduled in earlier Saturday timeslots as makegoods to comply with the E/I regulations. Some stations also tape delayed the entire block in order to accommodate local weekend morning newscasts, the Saturday edition of The Early Show and later its successor CBS This Morning or other programs of local interest (such as real estate or lifestyle programs). It was the final children's block to be broadcast only in standard definition.

Former programming

KOL Secret Slumber Party

‡ - Program transitioned to KEWLopolis
† - Program transitioned to Cookie Jar TV

KEWLopolis

† - Program transitioned from KOL Secret Slumber Party
‡ - Program transitioned to Cookie Jar TV

Cookie Jar TV

† - Program transitioned from KOL Secret Slumber Party/KEWLopolis

Canceled programming

See also

• Cookie Jar Kids Network
• This is for Kids

Notes

1. ^ Originally planned to premiere on September 16, 2006.

References

1. Elizabeth Guider (January 19, 2006). "Synergy not kid-friendly at Eye web". Variety. Reed Business Information. Retrieved August 13, 2009.
2. ^ "DIC's CBS block looks to reach girl viewers" (PDF). Kidscreen. May 2006. p. 28. Retrieved August 22, 2017.
3. "DIC, KOL to Produce on CBS". Mediaweek. June 21, 2006. Archived from the original on July 13, 2006.
4. "CBS Blocks Out KEWLopolis". Animation Magazine. August 23, 2007.
5. "DIC reaches out to boys amid block revamp" (PDF). Kidscreen. May 2007. p. 33. Retrieved August 22, 2017.
6. "COOKIE JAR AND DIC ENTERTAINMENT TO MERGE, CREATING INDEPENDENT GLOBAL CHILDREN'S ENTERTAINMENT AND EDUCATION POWERHOUSE". Cookie Jar Group. June 20, 2008. Archived from the original on May 31, 2009. Retrieved December 23, 2008.
7. "COOKIE JAR ENTERTAINMENT EXPANDS BRAND PORTFOLIO, TALENT AND GLOBAL REACH WITH CLOSING OF DIC TRANSACTION". Cookie Jar Group. July 23, 2008. Archived from the original on May 31, 2009. Retrieved December 23, 2008.
8. "CBS Re-ups With Kids Programmer Cookie Jar". Broadcasting & Cable. February 24, 2009. Retrieved February 26, 2009.
9. "CBS RENEWS COOKIE JAR ENTERTAINMENT'S SATURDAY MORNING BLOCK FOR THREE MORE SEASONS". Cookie Jar Group. February 24, 2009. Archived from the original on May 31, 2009. Retrieved March 25, 2009.
10. ^ "CBS Sets Lineup for Cookie Jar Block". WorldScreen. September 4, 2009. Archived from the original on September 7, 2009. Retrieved September 10, 2009.
11. "Zeroing In". Kidscreen. May 8, 2009. Retrieved July 14, 2009.
12. Wasserman, Ron. "Cookie Jar TV - Theme CBS". SoundCloud. Retrieved January 6, 2017.
13. "CBS AND COOKIE JAR ENTERTAINMENT PRESENT THE NEW CHILDREN'S EDUCATIONAL AND INFORMATIONAL PROGRAMMING SCHEDULE FOR "COOKIE JAR TV," PREMIERING SATURDAY, SEPT. 22". CBS Press Express. August 30, 2012.
14. Meg James (July 24, 2013). "CBS partners with Litton Entertainment for Saturday teen block". Los Angeles Times. Retrieved July 25, 2013.
15. ^ "CBS and DIC Entertainment Partner to Launch Branded Kids Programming Block, 'CBS's Secret Saturday Morning Slumber Party'". PR Newswire. The Free Library. January 19, 2006.
16. ^ "CBS AND COOKIE JAR ENTERTAINMENT PRESENT THE NEW CHILDREN'S EDUCATIONAL AND INFORMATIONAL PROGRAMMING SCHEDULE FOR "COOKIE JAR TV" PREMIERING SATURDAY, SEPT. 17". Cookie Jar Group. September 6, 2011. Archived from the original on July 30, 2012. Retrieved September 18, 2011.

External links

• Official website (closed)

• AOL
• Brokered programming
• CBS
• Television programming blocks
• WildBrain
• 2006 American television series debuts
• 2013 American television series endings
• Television channels and stations established in 2006
• Television channels and stations disestablished in 2013