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Colors Marathi (previously known as ETV Marathi) is a soon to be defunct Indian general entertainment channel that primarily broadcasts Marathi entertainment based in Maharashtra. It is owned by JioStar, but is scheduled to either divested or shut down as per the voluntarily conditions accepted by Star India Viacom18 during the merger process to form (reform) Star India Private Limited, by CCI
History
The channel was rebranded under the Viacom18 Colors franchise on 22 March 2015 with the tagline "Saaj Nava, Rang Nava" (translation: New Trappings, New Colour). It again rebranded itself on 27 July 2015 with a new tagline "Rang Marathi, Gandh Marathi" (translation: Colour Marathi, Fragrance Marathi). After that, it again rebranded itself in 2019 with the current tagline "Jagnyache Rang Marathi" (translation: Life's Colour is Marathi). Due to the COVID-19 pandemic, they stopped their current programming on 21 March 2020 and resumed programming on 21 July 2020 after four months.
