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Keep It Like a Secret
Studio album by Built to Spill
Released	February 2, 1999
Recorded	November 1997; April–May 1998
Studio	Avast! Recording (Seattle, Washington) Bear Creek (Woodinville, Washington)
Genre	Indie rock alternative rock dream pop
Length	46:53
Label	Warner Bros. Up
Producer	Phil Ek Doug Martsch
Built to Spill chronology
Perfect from Now On (1997) Keep It Like a Secret (1999) Live (2000)
Singles from Keep It Like a Secret
"Center of the Universe" Released: 1999 "Carry the Zero" Released: 1999

Keep It Like a Secret is the fourth studio album released by American indie rock band Built to Spill, and their second for Warner Bros. Records.

The initial tracks for the album were recorded in November 1997 at Bear Creek Studios in Woodinville, Washington by Phil Ek, with overdubs recorded on mid-1998 at Avast! Recording Co. in Seattle, Washington. Keep It Like a Secret was released on February 2, 1999. The album spawned two EPs: Carry the Zero and Center of the Universe.

Background

After feeling burned out from constructing the lengthy songs on his previous album, Perfect from Now On, Doug Martsch made a conscious decision to write shorter, more concise songs for Keep It Like a Secret.

Recording

Many of the songs on the album originated from a week's worth of band jam sessions in Boise. During these marathon jam sessions, which could last up to five hours at a time, Martsch used a foot pedal that triggered a tape machine to begin recording. He would later comb through the hours of recorded music and find parts that he liked, methodically building them into songs.

The song "You Were Right" features a collage of famous lyrics from songs by The Rolling Stones ("You Can't Always Get What You Want"), The Doors ("The End"), Jimi Hendrix ("Manic Depression"), Bob Dylan ("A Hard Rain's a-Gonna Fall"), Bob Marley ("No Woman, No Cry"), Neil Young ("Don't Be Denied"), John Mellencamp (Jack and Diane"), Kansas ("Dust in the Wind"), Bob Seger ("Against the Wind"), and Pink Floyd ("Another Brick in the Wall"). "You Were Right" almost didn't make the album due to perceived copyright issues. At the last minute, Warner Bros. Records secured permission for the band to use the lyrics. In a 1999 interview with The A.V. Club, Martsch described how he wrote the song: "...I came up with the chorus, 'You were wrong when you said, 'Everything's gonna be all right,' and then I decided the verse would be, 'You were right when you said...' something more pessimistic. And then I knew immediately that it was going to be a bunch of clichés, and I decided to use other people's clichés."

Reception

Professional ratings

Aggregate scores
Source	Rating
Metacritic	79/100
Review scores
Source	Rating
AllMusic
The Austin Chronicle
Entertainment Weekly	B
Melody Maker
NME	7/10
Pitchfork	9.3/10
Rolling Stone
The Rolling Stone Album Guide
Select	3/5
Spin	9/10

Keep It Like a Secret received mostly positive reviews when it was first released. On Metacritic, the album has a score of 79 out of 100, indicating "generally positive reviews."

Pitchfork's Jason Josephes praised the album, writing "at the risk of hopping on a cliché wagon, I think I'm gonna tell all my friends about Built to Spill." In another positive review, AllMusic's Stephen Thomas Erlewine called Keep It Like a Secret "the most immediate and, yes, accessible Built to Spill record," writing that the band "embraced the sounds of a big studio and focused their sound without sacrificing their fractured indie rock aesthetic." Kim Stitzel of MTV called the album "a great (and different) Built to Spill record, proudly displaying its strengths and reveling in its uniqueness even while making concessions to a changing world." Christopher Hess of The Austin Chronicle wrote that Doug Martsch's "guitar vocabulary gives 'Center of the Universe' an intrinsically bright tone, and infuses 'Else' with stunning beauty," while praising Scott Plouf's drumming as being "spot on throughout, providing active punctuation for the multiple layers of guitar." Spin's Will Hermes also praised Martsch's guitar playing, writing that "Martsch is still making the most beautiful baroque electric guitar murals in modern rock. Robert Christgau gave the album a two-star honorable mention rating and selected "You Were Right" and "Center of the Universe" as highlights.

Not all contemporary reviews were positive. Trouser Press called Keep It Like a Secret "pure BTS, but without enough sparkle or rough-hewn beauty to be memorable." In another mixed review, Q wrote, "Built to Spill sound as if they're trying too hard, and ultimately both The Flaming Lips and Mercury Rev do this sort of thing with far more panache."

Legacy

In 1999, Pitchfork ranked the album at number 41 on their "Top Albums of the 90s" list. In a retrospective review published in 2013, Kevin McFarland of The A.V. Club called the album "perhaps the best encapsulation of the band's oeuvre and the ever-simmering public response in a single phrase."

Track listing

All songs written by Built to Spill except "Broken Chairs," which includes lyrics by the poet Uhuru Black.

Personnel

Built to Spill

• Doug Martsch – lead vocals, guitar, producer
• Brett Nelson – bass
• Scott Plouf – drums

Additional musicians

• Sam Coomes – keyboards on "Broken Chairs"
• Jim Roth – guitar

Production

• Phil Ek – producer, engineer
• Steve Fallone – mastering
• Zack Reinig – engineer assistant
• Scott Norton, Juan Garcia – mixing assistant
• Jeff Smith – photography
• Tae Won Yu – design, art direction

External links

• Interview about the making of Keep It Like a Secret

References

1. "The 50 Best Indie Rock Albums of the Pacific Northwest". Pitchfork. September 6, 2016. p. 4. Retrieved February 5, 2022.
2. Huguenor, Mike (August 27, 2020). "Built To Spill's Doug Martsch: "Music needs to be pleasant to the brain but also challenging"". Guitar World. Retrieved August 17, 2021.
3. Huey, Steve. "Built to Spill | Biography & History". AllMusic. Retrieved August 17, 2021.
4. "Treble's Best Albums of the 90s: 1995-99". Treble. August 18, 2008. p. 5. Retrieved February 5, 2022.
5. "Built To Spill - Keep It Like A Secret at Discogs". Warner Bros. Records, Discogs. 23 February 1999. Retrieved July 18, 2015.
6. ^ Peisner, David (April 28, 1999). "Built to Spill - Interview". The A.V. Club. Retrieved June 20, 2015.
7. ^ Maffeo, Lois (1999). "Built to Spill: Secret Stars". CMJ New Music Monthly (March 1999). New York City: College Media, Inc.: 22. Archived from the original on February 20, 1998. Retrieved June 20, 2015.
8. "Elements of a Song - In the Studio with Built to Spill". Emplive.org. May 28, 2006. Archived from the original on May 28, 2006. Retrieved June 20, 2015.
9. ^ "Reviews for Keep It Like a Secret by Built to Spill". Metacritic. Retrieved June 22, 2016.
10. ^ Erlewine, Stephen Thomas. "Keep It Like a Secret – Built to Spill". AllMusic. Retrieved April 22, 2016.
11. ^ Hess, Christopher (March 19, 1999). "Built to Spill: Keep It Like a Secret (Warner Bros.)". The Austin Chronicle. Retrieved May 11, 2016.
12. Lanham, Tom (March 5, 1999). "Keep It Like a Secret". Entertainment Weekly. Retrieved April 22, 2016.
13. "Built to Spill: Keep It Like a Secret". Melody Maker: 47. May 16, 2000.
14. Martin, Piers (January 28, 1999). "Built To Spill – Keep It Like A Secret". NME. Archived from the original on August 17, 2000. Retrieved April 22, 2016.
15. ^ Josephes, Jason (February 23, 1999). "Built to Spill: Keep It Like a Secret". Pitchfork. Retrieved April 22, 2016.
16. Fricke, David (February 18, 1999). "Keep It Like A Secret". Rolling Stone. Retrieved March 5, 2014.
17. Randall, Mac (2004). "Built to Spill". In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide (4th ed.). Simon & Schuster. pp. 118–19. ISBN 0-7432-0169-8.
18. Wilkinson, Roy (March 1999). "Built to Spill: Keep It Like a Secret". Select (105): 78.
19. ^ Hermes, Will (March 1999). "Built to Spill: Keep It Like a Secret". Spin. 15 (3): 140. Retrieved April 22, 2016.
20. Stitzel, Kim (February 23, 2001). "Built to Spill: Keep It Like a Secret". MTV. Archived from the original on February 23, 2002. Retrieved September 22, 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
21. Christgau, Robert (2000). "Built to Spill: Keep It Like a Secret". Christgau's Consumer Guide: Albums of the '90s. Macmillan Publishers. ISBN 0-312-24560-2. Retrieved September 12, 2011.
22. Strauss, Neil. "Built to Spill". Trouser Press. Retrieved September 22, 2016.
23. "Top 100 Albums of the 90s". Pitchfork. Archived from the original on October 1, 2000. Retrieved September 23, 2016.
24. MacFarland, Kevin (September 5, 2013). "Built To Spill's Keep It Like A Secret is the sound of harmony between extremes". The A.V. Club. Retrieved September 23, 2016.

• 1999 albums
• Built to Spill albums
• Warner Records albums
• Albums produced by Phil Ek
• Albums recorded at Bear Creek Studio
• Dream pop albums by American artists