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Native Instruments, GmbH

Company type	GmbH
Industry	Music technology Music software Music equipment Professional audio
Founded	1996; 28 years ago (1996) in Berlin, Germany
Founders	Stephan Schmitt Volker Hinz
Headquarters	Berlin, Germany
Area served	Worldwide
Key people	Constantin Köhncke (CEO) Robert Linke (President)
Products	Akoustik Piano Guitar Rig Kontakt Maschine Reaktor Traktor
Revenue	79,900,000 Euro  million (2021)
Number of employees	500
Parent	Francisco Partners Soundwide (2022 – 2023)
Website	www.native-instruments.com
Footnotes / references

Native Instruments is a German company that develops, manufactures, and supplies music software and hardware for music production, sound design, performance, and DJing. The company's corporate headquarters and main development facilities are located in Berlin, with additional offices in Los Angeles, Tokyo, London, Paris, and Shenzhen.

History

Native Instruments as a company was founded in 1999 in Berlin, Germany, where its headquarters are still located. Founders Stephan Schmitt and Volker Hinz began using the name Native Instruments in 1996, when they developed Generator, a modular synth software package (which would later form the foundations for their ongoing product, Reaktor).

Following the release of Generator, the company's employees expanded to include Bernd Roggendorf (later a founder of Ableton) and Daniel Haver, who later became Native Instruments' CEO.

In 1999, Native Instruments expanded its staff count and moved to its current building in Berlin's Kreuzberg district.

In 2000, the company began creating products for the DJ community, beginning with the first version of their Traktor software. In 2002, they expanded further to include software samplers, in the form of ongoing products Kontakt and Battery.

In September 2004, the company began a partnership with the DJ hardware manufacturing company Stanton Magnetics and with online music store Beatport. 2004 also saw the release of their guitar amplifier and effects pedal emulation software, Guitar Rig. In 2006, Native Instruments restructured into 3 divisions: instruments, DJ, and guitar.

In March 2017, Native Instruments acquired remix-licensing startup MetaPop.

In January 2020, a works council was elected that represents the employees of the Berlin office.

In January 2021, it was reported that private investment firm, Francisco Partners acquired a majority stake in Native Instruments.

Aside from its German offices in Berlin and Langenfeld, Native Instruments now also has offices in Los Angeles, Tokyo, London, Paris, and Shenzhen.

In April 2022, Native instruments briefly became a subsidiary brand of Soundwide, a parent company created with the backing of Francisco Partners and EMH Partners.

In January 2023, Soundwide laid off 8% of its workforce, citing "challenging market conditions" as the reason. In June of the same year, the Soundwide name was retired and substituted with Native Instruments' own branding, citing familiarity concerns as what led to the change.

Products

Software

Software produced by Native Instruments includes the following:

• Reaktor: A visual programming environment based on modules and wires. Several of Native Instruments products were built using Reaktor, including Monark – NI's emulation of the Moog Model D. In addition to the company's own offerings, it also hosts a large collection of community creations on the Reaktor User Library.
• Kontakt: A software sampler with support for users to program their own virtual instruments.
• Guitar Rig: A modular software effect processor, focused on amplifier and effects pedal emulation for guitar.
• Multiple software synthesizers, such as Massive (wavetable-based), Absynth (semi-modular), and FM8 (frequency-modulation-based).
• Traktor: Digital DJ and vinyl emulation software.

Native instruments also produce a number of other sample libraries, virtual instruments and effects processing plug-ins, many of which function through the architecture of Reaktor or Kontakt. Some of these software items are also grouped together in their Komplete software bundle.

The company also develops the Native Kontrol Standard (NKS), a plug-in extension which allows integration with Kontrol and Maschine products (both hardware and software).

Hardware

Native instruments also produce music hardware, such as:

• Maschine: A system with integrated software for creating drum beats.
• Kontrol: A series of MIDI controllers, audio interfaces and DJ controllers with software instrument support.

References

1. "Constantin Koehncke Named Chief Executive Officer Of Native Instruments". futuremusic.com. 12 August 2020. Retrieved 2020-10-25.
2. ^ Roberts, Rachel. "Soundwide named as parent brand of Native Instruments, iZotope, Plugin Alliance, Brainworx and Sound Stacks". MusicTech. Retrieved 12 May 2022.
3. "Native Instruments Raises $59 Million From EMH Partners". Billboard. Retrieved 2018-01-31.
4. "NATIVE INSTRUMENTS GMBH, Berlin, Germany".
5. ^ "Native Instruments GmbH: Private Company Information". Bloomberg L.P. Retrieved 2018-04-05.
6. ^ "10 Years of Native Instruments". Sound on Sound. October 2006.
7. "The Evolution of Traktor - DJ TechTools". DJ TechTools. 2011-02-11. Retrieved 2018-06-20.
8. "Stanton, Native Instruments, & Beatport Join forces for a new era in Digital DJing". computerdjsummit.com. Retrieved 2017-09-25.
9. "In pictures: 15 years of Native Instruments". MusicRadar. Retrieved 2018-04-05.
10. "Native Instruments buys remix-licensing startup MetaPop". MusicAlly. 2017-03-28.
11. "Vier neue Betriebsräte". IG Metall Zeitung (in German). 2020-04-01. Retrieved 2021-02-19.
12. "Native Instruments acquired by investment firm Francisco Partners". Music Business Worldwide. 2021-01-22. Retrieved 2021-02-05.
13. MusicRadar (2023-01-30). "Native Instruments and iZotope's parent company Soundwide lays off 8% of staff". MusicRadar. Retrieved 2023-10-23.
14. Rogerson, Ben (2023-06-14). "iZotope, Brainworx and Plugin Alliance are now part of Native Instruments, which means that Soundwide is no more". MusicRadar. Retrieved 2023-10-23.
15. "Reaktor 6 – Getting Started" (PDF). Native Instruments. Retrieved 15 February 2020.
16. "NI Kontakt 5 |". Sound on Sound. Retrieved 2018-04-05.
17. "Native Instruments Guitar Rig 5 Pro review". MusicRadar. Retrieved 2018-04-05.
18. "Native Instruments Massive |". Sound on Sound. Retrieved 2018-04-05.
19. "Native Instruments Absynth 5 |". Sound on Sound. Retrieved 2018-04-05.
20. "Native Instruments FM8 | Vintage Synth Explorer". www.vintagesynth.com. Retrieved 2018-04-05.
21. "Native Instruments Traktor Pro 2 review". MusicRadar. Retrieved 2018-04-05.
22. "Review: Native Instruments Komplete 11 Ultimate". EMusician. Retrieved 2018-04-05.
23. "Native Kontrol Standard - inSync". inSync. 2015-11-05. Retrieved 2018-04-05.
24. ^ "Native Instruments unveils brand new Maschine and Komplete Kontrol hardware". FACT Magazine: Music News, New Music. 2017-09-07. Retrieved 2018-04-05.
25. "Review: Native Instruments - Traktor Kontrol X1 MK2". Resident Advisor. Retrieved 2018-04-05.
26. "Komplete Audio 1 / Audio 2 : Audio Interfaces | Komplete".

External links

• Official website
• Daniel Haver Interview at NAMM Oral History Collection (2021)

• Native Instruments
• Software companies of Germany
• Privately held companies of Germany
• Companies established in 1996