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| Company type | Public |
|---|---|
| Industry | E-Commerce |
| Founded | 1996 |
| Headquarters | Sandefjord, Norway |
| Key people | Ole Vinje, CEO |
| Products | Komplett |
| Website | http://www.komplettgroup.com |
Komplett AS is a Norwegian e-commerce company with nine webshops in 3 countries in Scandinavia. The main part of their product assortment is computers and components, but they have also expanded to include photographic, Hi-Fi, TV, gaming and white goods. The headquarters are located in Sandefjord, Norway where the company was founded. In addition to their Norwegian operations, Komplett also runs webshops in Sweden and Denmark, and distribution in Norway through the channels Norek and Itegra. Komplett has three call centers for sales and support in Sandefjord, Norway and Gothenburg, Sweden. Komplett has a distribution center and warehouses in Sandefjord, Norway. Company turnover in 2015, was 7.3 billion NOK with 800 employees and 1 800,000 active customers.
History
| Year | Significant event(s) |
|---|---|
| 1991 | Norek was established |
| 1996 | Introduced the first webshop, Komplett.no |
| 1999 | Norkom established as a result of a merger between Komplett and Norek |
| 2000 | Noted on the Oslo Stock Exchange (OSE)
Komplett.se was established |
| 2001 | The first webshop outside of Scandinavia opens |
| 2003 | New warehouse set up in Tilburg, Netherlands to supply the web shops in Western Europe |
| 2004 | Introduced SAP as the new company ERP system |
| 2005 | Komplett introduced their own consumer finance solution |
| 2007 | Komplett bought the rights to the name of a new stadium for Sandefjord Fotball called Komplett.no Arena.
In May, the company acquired their Swedish competitor, inWarehouse AB and took control of their webshop, inWarehouse.se along with their concept stores in Stockholm and Malmö. In October, Komplett ASA merged with Torp Computing Group ASA and took over the distributor Itegra AS with the webshops MPX.no and XD.no |
| 2008 | The UK, Germany, Austria and France webshops were closed on June 24 at 10 in the morning
An additional warehouse of 14,000 m was opened adjacent to the existing distribution facilities in Sandefjord The Irish webshop pickup point, local office and RMA department was opened on September 1 to facilitate Komplett.ie customers The concept stores in Stockholm and Malmö was effectively sold to Mac Support on October 1 |
| 2010 | European webshops sold to Netherlands-based Paradigit Holding B.V.
Komplett.no was the first online store in Norway who organised Black Friday |
| 2011 | Delisted from Oslo Børs (the Norwegian stock exchange) |
| 2013 | Komplett acquires 100% stake in Webhallen Sverige AB, and Blush.no. A stake in Norsk Bildelsenter AS increased to 90.1%
KomplettForsikring.no is also launched |
| 2014 | KomplettBank.no is launched.
The company acquires 50.1% of Babybanden.no |
| 2015 | Komplett acquires Comtech.de
Komplettreiser.no and Komplettapotek.no are launched |
| 2016 | Marked.no and Komplettmobil.no are launched |
| 2017 | MPX.no rebranded to KomplettBedrift.no. Komplett.no opens marketplace. |
| 2018 | Marked.no shuts down |
| 2019 | Verdane buys in Farmasiet.no (formerly Komplett Apotek), Blush, Norsk Bildelsenter and Sixbondstreet |
| 2022 | Komplett Group acquires NetOnNet |
Awards
Komplett was awarded the Farmand Prize (awarded by Farmand Activum) for best website in 2007 and they won the Gulltaggen the same year in the category Interactive Advertiser of the Year 2007.
References
- "About". co-opcreditunions.org. Retrieved 7 June 2023.
- "Google Maps".
- "Ole Vinje". Tek.no (in Norwegian). 12 November 2013. Retrieved 17 June 2022.
- Solem, Lars Kristian (31 May 2019). "Norges største nettbutikk tapte 300 mill.: – Fjoråret ble et opprydningsår". www.dn.no. Retrieved 17 June 2022.
- Komplett and NetOnNet to combine komplettgroup.com
- "Komplett tok førsteplassen! : Økonomisk Rapport". 10 June 2007. Archived from the original on 10 June 2007. Retrieved 17 June 2022.
- "Her er vinnerne av Gulltaggen 2007 - HegnarOnline". 9 October 2007. Archived from the original on 9 October 2007. Retrieved 17 June 2022.