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Lifestyle gurus, also known as lifestyle coaches, trainers, or consultants, work with individuals to help them make lifestyle changes aimed at improving their overall well-being and happiness. These professionals guide people in areas such as health, fitness, relationships, and personal growth, tailoring advice to individual needs.

The profession gained widespread attention in the 1990s and 2000s, popularized by public figures and celebrities like Cherie Blair and Madonna. Lifestyle gurus often gained prominence by working with high-profile clients and offering personalized coaching.

One notable example is Carole Caplin, who served as a lifestyle coach for the Blair family, helping them with fitness, nutrition, and well-being strategies.

Activities

Lifestyle gurus embody the para-social, leveraging intimacy, authenticity, and integrity. They are enabled by social media to attain micro-celebrity status and influence, demonstrating the emotional investment and trust they garner from the public.

Spiritual gurus have significantly influenced consumer behavior, especially in the FMCG sector. Their endorsements are based on public affinity towards spirituality, lending credibility to the products they promote. This has led to a competitive edge for brands like Patanjali and Sri Sri Tattva against established companies (Narendra et al., 2022).

Influencers, especially in health and wellness, effectively engage their audience through "influencer pedagogy". This method, while indirect, educates followers on social media platforms through relatable interactions, cultivating authenticity and expertise (Hendry et al., 2021).

Criticism

Lifestyle gurus have come under heavy criticism in recent years, with most criticisms concerning their utility. Other criticisms have centred on the perception that they are a symptom of the indecisiveness of today's society.

Frank Furedi, a professor of sociology at the University of Kent, has been a prominent critic of lifestyle gurus. Lifestyle gurus have received criticism for preaching unscientific ideas and thus influencing public opinion.

A 2017 article in Vox accused personal-growth gurus of being "all smoke and mirrors", "a hypocrite's game", and "bullshit artistry" aimed at making money from selling a product, such as books or conferences.

Compared to a therapist

Unlike a psychotherapist, life coaching does not require training, professional licensure, or regulatory oversight. They are not subject to the board and are not required to comply with the Health Insurance Portability and Accountability Act (HIPAA) and its privacy rules. Anyone can claim to be a life coach, and anyone can start a business selling "certificates" to potential life coaches.

Unlike life coaches, therapists and other mental health professionals focus on healing, treating mental health disorders and helping people overcome trauma and other issues from their pasts. While working with a life coach can theoretically help with certain unresolved issues, life coaches cannot treat psychological disorders.

Therapists and life coaches develop individualized treatment plans tailored to each patient's needs. However, they take different approaches. Therapy typically addresses a variety of emotional problems and psychological disorders. Lifestyle coaches are more focused on helping people achieve personal or professional goals. Because people turn to therapists and life coaches for different reasons, each profession offers different types of services.

See also

References

  1. ^ Randerson, James (2007-01-03). "Neutralise radiation and stay off milk: the truth about celebrity health claims". The Guardian. Archived from the original on 2014-09-29. Retrieved 2016-05-13.
  2. ^ Womack, Sarah; Petre, Jonathan (2005-10-28). "How the cult of the guru puts gullible nation under its spell". The Telegraph. Archived from the original on 2006-02-11. Retrieved 2016-05-13.
  3. Baker, Stephanie Alice; Rojek, Chris (September 2020). "The Belle Gibson scandal: The rise of lifestyle gurus as micro-celebrities in low-trust societies". Journal of Sociology. 56 (3): 388–404. doi:10.1177/1440783319846188. ISSN 1440-7833 – via SAGE Journals.
  4. Narendra, N.; Suman, P.; Indira, S. K.; Singh, Brijesh; Nair, Jessy (2022-02-25). "Spiritual Gurus' Influence on the Customer Purchase Intention of FMCG Products Endorsed by Them". Shanlax International Journal of Management. 9 (S1–Feb): 7–20. doi:10.34293/management.v9iS1.4843. ISSN 2581-9402.
  5. Hendry, Natalie Ann; Hartung, Catherine; Welch, Rosie (2022-10-02). "Health education, social media, and tensions of authenticity in the ' influencer pedagogy' of health influencer Ashy Bines". Learning, Media and Technology. 47 (4): 427–439. doi:10.1080/17439884.2021.2006691. hdl:11343/295003. ISSN 1743-9884.
  6. Knight, India (2005-10-30). "Tone it down, gurus". The Sunday Times. Archived from the original on 2010-06-05. Retrieved 2016-05-13.
  7. Furedi, Frank (2005-11-18). "The age of unreason". The Spectator. Archived from the original on 2016-05-13. Retrieved 2016-05-13.
  8. Goodman, Michele (2017-01-23). "I was a self-help guru. Here's why you shouldn't listen to people like me". vox.com. Vox Media. Archived from the original on 2018-01-30. Retrieved 2018-01-30.
  9. "Life coach or therapist? Know the differences". www.npr.org. Retrieved 2024-10-16.
  10. "Licensed vs. Unlicensed Therapist". www.carepatron.com. Retrieved 2024-10-16.
  11. "Understanding Hipaa For Mental Health". greenice.net. Retrieved 2024-10-16.
  12. "Lifestyle Coach: Who It Is And How It Improves The Quality Of Your Life". influencermarketing.ai. Retrieved 2024-10-16.
  13. "What Is Life Coaching and What Do Life Coaches Do?". www.integrativenutrition.com. Retrieved 2024-10-16.
  14. "What do Life coaches help clients with?". ulmerstudios.com. Retrieved 2024-10-16.
  15. "Niche to Mainstream: The Surging Popularity and Need for a Life Coach". leaders.com. Retrieved 2024-10-16.
  16. "How Life Coaches are Helping People Thrive". www.elitelifestylecoach.com. Retrieved 2024-10-16.
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