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LimeLife Inc. is an American privately held digital media company based in the San Francisco Bay Area. Investors include U.S. Venture Partners, Rustic Canyon Partners, Core Capital, Monitor Ventures and i-Hatch Ventures.
History
LimeLife was founded in 2005 as a mobile publisher in the U.S. exclusively focused on the women's market. LimeLife’s mobile content is distributed through the major wireless carriers in the U.S. and includes games, lifestyle applications and text alerts, and fashion wallpapers.
In December 2007, LimeLife was selected as one of Red Herring's 100 most innovative companies in the world.
In 2008, LimeLife expanded its product offering to include openly accessible lifestyle content across multiple platforms: web, mobile web, and widgets.
LimeLife's website now redirects users to the Total Beauty Media website.
Site description
Limelife has both web and mobile web site destinations. These sites feature a daily menu of content that includes celebrity news, fashion and beauty trends, music, movie, and TV reviews, dating advice, and daily horoscopes. In addition, the website includes social shopping functionality called MySnaps.
References
- Elizabeth Woyke, Forbes.com: "Calling Venus, Calling Mars", August 22, 2008
- San Francisco Business Times: "Reaching women on the phone", August 5, 2005
- Red Herring: Red Herring 100 Winners Archived 2009-07-09 at the Wayback Machine, December 4, 2007
- FashionNews.com: “LimeLife Launches Women’s Lifestyle Content Site for the Mobile Web” Archived 2009-01-06 at the Wayback Machine, June 12, 2008