| Name
|
Years
|
Notes
|
| Hubbell Robinson
|
1947–1959; 1962–1963
|
|
| Louis G. Cowan
|
1958–1959
|
Cowan served as President of CBS Entertainment for two years, until he was forced to resign from CBS in 1959 in the wake of the quiz show scandals.
|
| James T. Aubrey
|
1958–1965
|
His formula was characterized by a CBS executive as "broads, bosoms, and fun," resulting in such shows as The Beverly Hillbillies and Gilligan's Island, despised by the critics – and CBS chairman William S. Paley – but extremely popular with viewers. While Aubrey had a great feel for what would be successful with viewers, he had nothing but contempt for them. "The American public is something I fly over," he said.
|
| Michael Dann
|
1963–1970
|
He took a pragmatic approach to programming, opting not to enforce a personal vision for the network other than to try to get more viewers without regard to key demographics. To this effect, he commissioned a number of rural sitcoms for the network (a format he personally hated) and, in 1967, canceled all of the network's profitable, but low-rated, game shows. He believed in the notions of hammocking and tent-pole programming, in which a new or struggling sitcom could be made more successful by putting more successful shows before and after it
|
| Fred Silverman
|
1970–1975
|
To boost viewership in demographics that were believed to be more willing to respond to commercials, Silverman orchestrated the "rural purge" of 1971, which eventually eliminated many popular country-oriented shows, such as Green Acres, Mayberry R.F.D., Hee Haw and The Beverly Hillbillies from the CBS schedule. In their place, however, came a new wave of classics aimed at the upscale baby boomer generation, such as All in the Family, The Mary Tyler Moore Show, M*A*S*H, The Waltons, Cannon, Barnaby Jones, Kojak and The Sonny & Cher Comedy Hour. Silverman had an uncanny ability to spot burgeoning hit material, especially in the form of spin-offs, new television series developed with characters that appeared on an existing series. For example, he spun off Maude and The Jeffersons from All in the Family, and Rhoda from Mary Tyler Moore (as well as The Bob Newhart Show from MTM's writers). In early 1974, Silverman ordered a Maude spin-off titled Good Times; that series success led Silverman to schedule it against ABC's new hit, Happy Days, the following fall. In other dayparts, Silverman also reintroduced game shows to the network's daytime lineups in 1972 after a four-year absence; among the shows Silverman introduced was an updated version of the 1950s game show The Price Is Right, which remains on the air over four decades later. After the success of The Price Is Right, Silverman had established a working relationship with Mark Goodson and Bill Todman in which most of their game shows would appear on CBS, including a revival of Match Game. On Saturday mornings, Silverman commissioned Hanna-Barbera to produce the series Scooby-Doo, Where Are You!, and the character Fred Jones is named after Silverman. The success of Scooby-Doo led to several other Hanna-Barbera series airing on CBS in the early 1970s.
|
| Lee Currlin
|
1975–1977
|
|
| Robert A. Daly
|
1977–1980
|
In addition to his duties as chief of television operations at CBS, Daly was also responsible for CBS Theatrical Films, which was formed in October 1979. During his 25-year association with CBS, Daly served in various posts, including executive vice president of CBS Television Network and vice president of business affairs.
|
| Bud Grant
|
1980–1987
|
He was credited with spearheading some of CBS' best known shows of the 1980s, including Newhart and Murder, She Wrote.
|
| Kim Lemasters
|
1987–1989
|
|
| Jeff Sagansky
|
1989–1994
|
|
| Peter Tortorici
|
1994–1995
|
|
| Leslie Moonves
|
1995–1998
|
Among the shows that gave CBS a new lease on life were the CSI franchise and Survivor. CBS had six of the ten most-watched primetime shows in the final quarter of 2005: CSI, Without a Trace, CSI: Miami, Survivor: Guatemala, NCIS, and Cold Case.
|
| Nancy Tellem
|
1998–2004
|
She was responsible for deciding which shows appeared on CBS, supervised the prime-time, daytime, late-night and Saturday morning lineup on both CBS and The CW Television Network – the merged network of The WB and UPN – including shows like CSI, Survivor, Everybody Loves Raymond and The King of Queens, and helped create the landmark shows Friends and ER.
|
| Nina Tassler
|
2004–2015
|
Tassler joined CBS in August 1997 as VP Drama, CBS Productions, before moving to the network as SVP Drama Development in 1998, then becoming President of Entertainment in 2004 and chairman in 2014.
|
| Glenn Geller
|
2015–2017
|
|
| Kelly Kahl
|
2017–2022
|
Kahl joined CBS in January 1996 as VP Scheduling, CBS Entertainment, then becoming President of Entertainment in 2017.
|
| Amy Reisenbach
|
2023-present
|
|