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| Broadcast area | Malaysia Singapore and Indonesia (Lite Johor only) |
|---|---|
| RDS | LITE |
| Programming | |
| Language(s) | English |
| Format | Classic hits (since 2006) Oldies (1996–2006) Easy listening (2006–2022) Adult contemporary (2006–2022) |
| Network | Astro Radio |
| Ownership | |
| Owner | Astro Malaysia Holdings Berhad |
| Sister stations | List |
| History | |
| First air date | 1 June 1996; 28 years ago (1996-06-01) (Astro's Channel 304) 1 January 1997; 27 years ago (1997-01-01) (FM broadcasting) |
| Former names | Light & Easy (01.06.1996 - 19.11.2006) Lite FM (20.11.2006 - 31.12.2017) |
| Technical information | |
| Licensing authority | MCMC |
| Links | |
| Webcast | Syok |
| Website | lite |
Lite (formerly known as Lite FM on radio) is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station mostly plays Classic hits from the 1960s, 1970s, 1980s and 1990s which targeting listeners between the age of 35 to 49. Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.
History
Lite alongside sister channels Hitz and Mix was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Light & Easy on Astro's audio-only channels since the launch of the satellite network and Light & Easy was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke MST and was officially new renamed "Lite FM" on 20 November 2006. Light & Easy opening on 1 June 1996 as oldies format focusing Golden Oldies songs mainly from the 1950s to the 1960s targeting an older audience above 50 years old.
On 1 January 2018, the station (along with 10 other sister radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio's major rebranding project to focus on the digital platform. A new logo was also unveiled.
Beginning August 2021, Lite changed its radio jingles/sweepers on the radio to "Lite FM" (along with its sister stations, Hitz and Mix). Therefore, hinting that the radio station itself might go through another rebranding in the near future.
1950s music are occasionally heard again on the station due to strong demand from listeners wanting more golden tracks.
Lite adopts the classic hits radio format with the majority of the playlist consisting of classic hits music from the 1960s, 1970s, 1980s and 1990s.
On 19 August 2022, Lite FM changed its slogan to All-Time Favourites in conjunction with the 25th anniversary or the silver jubilee anniversary celebrations of the station since it was officially launched in 1997. The station's music playlist has since changed to play classic hits from the 1960s, 1970s, 1980s and 1990s.
Frequency
| Frequencies | Area | Transmitter |
|---|---|---|
| 105.7 MHz | Klang Valley | Gunung Ulu Kali |
| 104.4 MHz | Perlis, Alor Setar, Kedah and Penang | Mount Jerai |
| 89.3 MHz | Taiping, Perak | Bukit Larut |
| 101.5 MHz | Ipoh, Perak | Gunung Kledang |
| 104.6 MHz | Seremban, Negeri Sembilan | Gunung Telapak Buruk |
| 92.2 MHz | Malacca | Mount Ophir |
| 94.6 MHz | Johor Bahru, Johor and Singapore | Mount Pulai |
| 104.7 MHz | Kuantan, Pahang | Bukit Pelindung |
| 105.9 MHz | Kuala Terengganu, Terengganu | Bukit Jerung |
| 104.3 MHz | Kota Bharu, Kelantan | Bukit Panau |
| 100.1 MHz | Kuching, Sarawak | Bukit Djin |
| 103.2 MHz | Kota Kinabalu, Sabah | Bukit Karatong |
Internet radio
Broadcast online on SYOK website and APP
Television satellite
- Astro (television): Channel 854
Gallery
-
Former LiteFM logo (Before 2018).
Similar radios
- Most Radio and Brava Radio in Jakarta, Indonesia
References
- ^ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
- "Our Brands | Astro Radio". astroradio.com.my. Retrieved 11 August 2021.
- "Latest Survey Results from all Astro Radio stations". Astro Radio. 2019.
- "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.
External links
| Astro Radio | |||||||||
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