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What About Today?
Studio album by Barbra Streisand
Released	July 1969 (1969-07)
Recorded	March 16, 1968; May 22, 1968; June 23, 1968; February 8, 1969; May 14 & 22, 1969
Genre	Pop
Length	34:22
Label	Columbia
Producer	Wally Gold
Barbra Streisand chronology
A Happening in Central Park (1968) What About Today? (1969) Hello, Dolly! (1969)
Singles from What About Today?
"The Morning After" / "Where Is the Wonder?" Released: April 1968 "Frank Mills" / "Punky's Dilemma" Released: February 1969 "Little Tin Soldier" / "Honey Pie" Released: July 1969

What About Today? is the eleventh studio album released in July 1969 by Barbra Streisand. It is considered to be her first attempt at recording contemporary pop songs and features songs by The Beatles and Paul Simon, among others.

Two singles were released to promote the album, one for the song "Frank Mills" (which had "Punky's Dilemma" as a B-side) and "Little Tin Soldier" (which featured as a B-side, the song " Honey Pie"), which managed to reach #35 on Billboard's Adult Contemporary music chart).

In 1993, it was re-released as part of the "Barbra Streisand Collection", a collection in which Columbia Records released eleven albums of the singer in compact disc. The album was not commercially successful like previous Streisand releases and became one of only three studio albums by the singer (the others being Barbra Streisand...and Other Musical Instruments, What Matters Most) not to receive record certification for sales around the world.

Background and production

In the late 1960s, rock was the music style that dominated the charts in the United States and many other countries. Columbia Records, concerned about the drop in Streisand's record sales (which until 1966 had been earning gold records with all of her albums and selling nearly 1 million with each of them worldwide) had plans to make the artist's repertoire more contemporary. The agent of this change was Clive Davis, who was brought to the record company by Goddard Lieberson, and managed to bring a significant change in the record company's catalog of artists which was still closely linked to artists from the Great American Songbook, the canon of American music composed by artists from the 1920s to the 1950s who sing jazz standards, traditional pop and show tunes. Davis had helped the label hire artists such as Janis Joplin, Bruce Springsteen, Chicago, Kenny Loggins, and Pink Floyd, which turned out to be a great investment. Despite disagreeing with the idea, Streisand followed Davis' advice. In 1968, a single was released for the song "The Morning After", which featured as a B-side the song "Where is the Wonder" from her 1965 My Name Is Barbra album, but despite having a more contemporary sound, the single did not appear on the music charts.

The album was produced by Wally Gold, while Peter Matz conducted and arranged the songs: "Ask Yourself Why", "Honey Pie", "Punky's Dilemma", "That's a Fine Kind O' Freedom", "Little Tin Soldier" and "Goodnight". Don Costa arranged and conducted the tracks: "What About Today?" and "The Morning After". Michel Legrand was responsible for producing and conducting the orchestra on the songs "Until It's Time for You to Go", "With a Little Help from My Friends" and "Alfie", Legrand worked with the singer in many other albums. The photos from both cover and the back cover were taken by Richard Avedon, in 1968, one of the photos from the same shoot appeared in the March 1968 issue of Vogue. Four songs were recorded but not included in the final tracklisting "Chovendo na Roseira", by Tom Jobim, "Lost in Wonderland", "Tomorrow I Will Bring You a Rose" and "One Day" which was used in 1990s The Earth Day Special.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic
Billboard	favorable
Robert Christgau	unfavorable

The album received mixed reviews from music critics.

William Ruhlmann, from AllMusic website gave the album two stars out of five and wrote that it is an unsuccessful attempt by Streisand because she didn't seem to understand contemporary music at the time. He also wrote that although Streisand was two years younger than newcomers like Paul Simon and John Lennon, on the record, she sings like she was their mother.

Writing for The New York Times, in October 1969, music critic Robert Christgau wrote an unfavorable review in which he stated that the singer was not suited to the music style chosen and that "not only is Streisand's emotion wasted on material so monotonous, as it is also shown as an arbitrary exercise".

Billboard wrote that the album tunes "were carefully selected" and shows Streisand "astonishing vocal capabilities" and also a honest message to the youth.

Commercial performance

The album peaked at #31 on the Billboard 200 music chart and stayed there for seventeen weeks, making it the worst performance of an album by the singer at that time. In Canada, it peaked at #26 on April 10, 1969, on the RPM magazine chart.

Track listing

Side one

1. "What About Today?" (David Shire, Richard Maltby, Jr.) – 2:57
2. "Ask Yourself Why" from the motion picture The Swimming Pool (Alan Bergman, Marilyn Bergman, Michel Legrand) – 3:03
3. "Honey Pie" (John Lennon, Paul McCartney) – 2:39
4. "Punky's Dilemma" (Paul Simon) – 3:29
5. "Until It's Time for You to Go" (Buffy Sainte-Marie) – 2:55
6. "That's a Fine Kind O' Freedom" (Harold Arlen, Martin Charnin) – 3:02

Side two

1. "Little Tin Soldier" (Jimmy Webb) –3:53
2. "With a Little Help from My Friends" (Lennon, McCartney) – 2:40
3. "Alfie" (Burt Bacharach, Hal David) – 3:20
4. "The Morning After" (Maltby, Shire) – 2:40
5. "Goodnight" (Lennon, McCartney) – 3:44

Personnel

• Barbra Streisand – singer, liner notes
• Wally Gold – producer
• Michel Legrand – arranger, conductor on tracks 5, 8, 9
• Peter Matz – arranger, conductor on tracks 2–4, 6, 7, 11
• Don Costa – arranger, conductor on tracks 1, 10
• Don Meehan – recording engineer
• Richard Avedon – photographer

Charts

Release history

References

1. Molanphy, Chris (February 10, 2024). "The Hello Gorgeous Edition". Hit Parade | Music History and Music Trivia (Podcast). Slate. Retrieved February 10, 2024.
2. "The Barbra Streisand Music Guide – What About Today?". Archived from the original on September 2, 2012. Retrieved October 17, 2021.
3. Frank Mills/Punky's Dilemma (Media notes). Barbra Streisand. Columbia Records. 1969. 4-44775.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
4. Little Tin Soldier/Honey Pie (Media notes). Barbra Streisand. Columbia Records. 1969. 4-44921.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
5. "Barbra Streisand Chart History: Adult Contemporary". Billboard. Retrieved October 17, 2021.
6. "Barbra Streisand Awards". AllMusic. Archived from the original on March 9, 2016. Retrieved October 17, 2021.
7. Máximo, João (June 13, 1994). "Barbra Streisand prefere grandes compositores ao pop dos anos 60". Folha de S.Paulo. UOL HOST. Archived from the original on September 17, 2021. Retrieved October 17, 2021. Barbra Streisand Collection is the title of the series with which Sony launches in Brazil, at economical prices (20% less), 11 CDs by the singer, today with 52 years of life and 32 years of career. (...) The singer's four exclusive CDs are "The Barbra Streisand Album", "The Second Barbra Streisand Album" and "The Third Album" (all from 1963) and "What About Today?" (1969).
8. "Gold & Platinum Database: "Barbra Streisand"". Recording Industry Association of America. Retrieved October 17, 2021.
9. Lurie, Diana (March 18, 1966). "Stricken with phenomenal success at 23, Barbra Streisand is more ridden than ever by self-doubts and fears". Life. Time Inc. p. 93–. ISSN 0024-3019.
10. ^ Mordden, Ethan (2019). On Streisand: An Opinionated Guide. Oxford University Press. pp. 99–101. ISBN 978-0190651787.
11. "Barbra Streisand sings The Morning After (AD)". Billboard. Prometheus Global Media. May 11, 1968. p. 5–. ISSN 0006-2510.
12. Ruhlmann, William. "Allmusic Review: My Name Is Barbra". AllMusic. Retrieved October 17, 2021.
13. ^ Edwards, Anne (2016). On Streisand:A Biography. Rowman & Littlefield. p. 399–. ISBN 978-1630761295.
14. "People Are Talking About ..." Vogue. March 1, 1968. Retrieved October 17, 2021.
15. Howe, Matt. "Streisand Albums: What About Today?". www.barbra-archives.info. Retrieved October 17, 2021.
16. ^ William Ruhlmann (2012). "Allmusic Review: Barbra Streisand - What about today?". www.allmusic.com. Retrieved 16 November 2012.
17. ^ Robert Christgau (October 26, 1969). "Barbra Streisand, Featuring Mary Hopkin". www.robertchristgau.com. Retrieved 16 November 2012.
18. ^ "Billboard Album Reviews". Billboard. August 23, 1969. Retrieved 2014-05-09.
19. ^ Top Albums/CDs - Volume 12, No. 7 April 10, 1969 at the Wayback Machine (archived March 10, 2016). RPM
20. "Barbra Streisand Chart History (Billboard 200)". Billboard. Retrieved March 9, 2016.

External links

• Official Site Discography
• The Barbra Streisand Music Guide - What About Today?
• Barbra Streisand Archives: Records/What About Today?

• 1969 albums
• Barbra Streisand albums
• Albums arranged by Michel Legrand
• Albums arranged by Don Costa
• Albums arranged by Peter Matz
• Albums conducted by Michel Legrand
• Albums conducted by Don Costa
• Albums conducted by Peter Matz
• Columbia Records albums