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Loaded
Studio album by the Velvet Underground
Released	November 1970
Recorded	April–August 1970
Studio	Atlantic, New York City
Genre	Rock pop proto-punk
Length	39:48 (original pressing) 40:35 ("full length" version)
Label	Cotillion
Producer	Geoff Haslam Shel Kagan The Velvet Underground
The Velvet Underground chronology
The Velvet Underground (1969) Loaded (1970) Live at Max's Kansas City (1972)
Singles from Loaded
"Who Loves the Sun" Released: April 1971 "Head Held High" Released: 1971 (France) "Sweet Jane" Released: July 1973

Loaded is the fourth studio album by the American rock band the Velvet Underground, released in November 1970 by Atlantic Records subsidiary Cotillion. It was the final album recorded featuring the band’s remaining original members, including the lead singer and primary songwriter Lou Reed, who left the band shortly before the album's release, and the guitarist Sterling Morrison, who left the band in 1971 along with the drummer Maureen Tucker. For this reason, it is often considered by fans to be the last "true" Velvet Underground album. The multi-instrumentalist Doug Yule remained and released the album Squeeze in 1973 before the band's dissolution the same year.

Despite having a number of singles originate from it, Loaded itself failed to chart. It has retrospectively gained critical acclaim; Loaded was ranked number 110 in 2012, and number 242 in 2020, on Rolling Stone's list of the "500 Greatest Albums of All Time".

Background

Loaded was a commercial effort aimed at radio play, and the album's title refers to Atlantic's request that the band produce an album "loaded with hits", with a double meaning about the word "loaded", that can also mean "full of drugs" or "really high on drugs". Singer and multi-instrumentalist Doug Yule said, "On Loaded there was a big push to produce a hit single, there was that mentality, which one of these is a single, how does it sound when we cut it down to 3.5 minutes, so that was a major topic for the group at that point. And I think that the third album to a great extent shows a lot of that in that a lot of those songs were designed as singles and if you listen to them you can hear the derivation, like this is sort of a Phil Spector-ish kind of song, or this is that type of person song."

Reed was critical of the album's final mix. He left the Velvet Underground on August 23, 1970, but Loaded was not released until November. After its release, Reed maintained in interviews that it had been re-edited and resequenced without his consent.

One of Reed's sore points resulting from that unauthorized re-editing was that the "heavenly wine and roses" section was cut out of "Sweet Jane." In the original recording, this part was intended to provide a perfectly flowing bridge to a full-fledged plagal cadence two-chord version of the chorus (earlier choruses in the song have a 4-chord riff). In Reed's initial solo performances, he would include the verse (see for instance American Poet), until 1973, when he would routinely leave it out, as the bridge fits less well in a more hard rock version (as heard for instance on Rock 'n' Roll Animal). However, the post-Reed, Yule-led band always performed the song with the verse included. A career-spanning retrospective of Reed's recordings with the Velvet Underground and as a solo artist, NYC Man (The Ultimate Collection 1967–2003), which Reed compiled himself, uses the shorter version. When asked about the shortened versions of "Sweet Jane" and "New Age" and Reed's long-standing claims that they were re-edited without his consent, Yule claimed that Reed had in fact edited the songs himself. "He edited it. You have to understand at the time, the motivation was... Lou was, and all of us were, intent on one thing and that was to be successful and what you had to do to be successful in music, was you had to have a hit, and a hit had to be uptempo, short, and with no digressions, straight ahead basically, you wanted a hook and something to feed the hook and that was it. 'Sweet Jane' was arranged just exactly the way it is on the original Loaded release exactly for that reason—to be a hit! 'Who Loves The Sun' was done exactly that way for that reason—to be a hit."

Reed also felt snubbed by being listed third in the credits on the album; and by the large photo of Yule playing piano; and by all the songwriting credits improperly going to the band, rather than Reed himself. Newer releases have satisfied many of Reed's concerns: he is now properly acknowledged as the main songwriter for the album; he is listed at the top of the band line-up and, since the 1995 box set Peel Slowly and See, another mix is available, restoring "Sweet Jane," "Rock & Roll" and "New Age" to the full-length versions Reed had originally penned.

Although she is credited on the sleeve, the album does not feature Velvet Underground stalwart drummer Maureen Tucker, as she was pregnant at the time. Drumming duties were performed mainly by bassist Doug Yule, recording engineer Adrian Barber, session musician Tommy Castanero and Yule's brother Billy. Reed commented that "Loaded didn't have Maureen on it, and that's a lot of people's favorite Velvet Underground record, so we can't get too lost in the mystique of the Velvet Underground... It's still called a Velvet Underground record. But what it really is is something else."

Sterling Morrison had strong feelings about Yule's increased presence on Loaded, saying: "The album came out okay, as far as production it's the best, but it would have been better if it had real good Lou vocals on all the tracks." While Morrison contributed guitar tracks to the album, he was also attending City College of New York and juggling his time between the sessions and classes, leaving most of the creative input to Reed and Yule. Yule claimed that "Lou leaned on me a lot in terms of musical support and vocal arrangements. I did a lot on Loaded. It sort of devolved down to the Lou and Doug recreational recording". Of the ten songs that make up Loaded, Yule's lead vocals were featured on four songs: "Who Loves the Sun", which opens the album, "New Age," "Lonesome Cowboy Bill," and "Oh! Sweet Nuthin'." In addition to his lead vocal parts, Yule handled all of the bass, piano and organ duties, and also recorded several lead guitar tracks. The guitar solos on "Rock and Roll," "Cool it Down," "Head Held High" and "Oh! Sweet Nuthin'" were all played by Yule.

Original copies of the album do not contain a gap between the first two songs, "Who Loves the Sun" and "Sweet Jane", with the first note of the latter being heard at the moment the former fades. Some later pressings break the segue with a few seconds of silence. All CDs of Loaded retain the original segue without the silence.

The artwork was designed by Stanislaw Zagorski, features a drawing of the Times Square–42nd Street subway station entrance, with "downtown" misspelled as "dowtown".

Reception

Retrospective professional ratings

Review scores
Source	Rating
AllMusic
Blender
Chicago Tribune
Christgau's Record Guide	A
Encyclopedia of Popular Music
Pitchfork	10/10
Q
The Rolling Stone Album Guide
Spin Alternative Record Guide	9/10
Uncut	8/10

Reviewing Loaded in Rolling Stone, Lenny Kaye wrote that "though the Velvet Underground on Loaded are more loose and straightforward than we've yet seen them, there is an undercurrent to the album that makes it more than any mere collection of good-time cuts". In The Village Voice, Robert Christgau said the music was genuinely rock and roll but also "really intellectual and ironic", with Reed's singing embodying the paradox.

According to the writer Doyle Greene, Loaded is "straightforward rock and roll" that abandons the band's earlier avant-garde and experimental music, while the songs "Sweet Jane" and "Rock & Roll" distinguished the Velve's as a "seminal proto-punk" act. "The trifecta of 'Who Loves the Sun,' 'Sweet Jane' and 'Rock & Roll' is among the best three-song openings on any rock and roll record", wrote Paste contributor Jeff Gonick. In Routledge's Encyclopedia of Music in the 20th Century (2014), music journalist Michael R. Ross regarded the album as "a near-perfect rock album", while Eric Klinger from PopMatters called it a "great" pop album.

Loaded had sold 250,000 copies as of 2013. It is often ranked among notable albums: voted number 295 in the third edition of Colin Larkin's All Time Top 1000 Albums in 2000, ranked at number 109 on Rolling Stone's list of The 500 Greatest Albums of All Time in 2003, re-ranked at number 110 in the 2012 revision, then dropped to number 242 in the 2020 reboot.

Track listing

All songs written by Lou Reed, Sterling Morrison and Doug Yule. All lead vocals by Reed, except where noted.

• Note: track lengths listed above are taken from the original LP label and jacket, which also reflect the "Full Length" versions; the original LP actually had shorter versions of certain tracks, but these changes were made after the labels were printed.

Reissues

The album was officially released on CD on July 7, 1987, by Warner Special Products. Some of the running times located on the back of the CD case are incorrect. For instance, "Sweet Jane" is marked 3:55 while it is in fact about 3:18; "New Age" is marked 5:20 while it is closer to 4:39.

Peel Slowly and See

Loaded was compiled on the fifth disc of the comprehensive, five-year-spanning box set Peel Slowly and See, which was released on September 26, 1995, by Polydor Records. The disc features longer running versions of "Sweet Jane", "Rock & Roll", and "New Age" as well as demos, outtakes and live performances.

Fully Loaded

Rhino Records released Loaded (Fully Loaded Edition), a two-disc boxed-set, on February 18, 1997. It contains the full length version of the original 1970 album, Loaded, and an additional 17 previously unreleased tracks. It also contains numerous alternate takes, alternate mixes, and demo versions of Loaded singles. The set contains a 23 page booklet authored by music journalist David Fricke, and also features unseen session photographs of the band. A six-CD reissue of the album was released in October 2015.

Personnel

The Velvet Underground

• Lou Reed – vocals, rhythm guitar, piano; lyrics, composition
• Doug Yule – bass guitar, piano, organ, lead guitar, acoustic guitar, drums, percussion, vocals; lyrics, composition
• Sterling Morrison – lead and rhythm guitars; composition
• Maureen Tucker – drums

Additional musicians

• Adrian Barber – drums on "Who Loves the Sun"
• Tommy Castagnaro – drums on "Cool It Down" and "Head Held High"
• Billy Yule – drums on "Lonesome Cowboy Bill" and "Oh! Sweet Nuthin'"

Technical staff

• Adrian Barber – engineer
• Geoff Haslam, Shel Kagan and the Velvet Underground – producers

Charts

Certifications

References

1. ^ Greene, Doyle (2016). Rock, Counterculture and the Avant-Garde, 1966–1970: How the Beatles, Frank Zappa and the Velvet Underground Defined an Era. Jefferson, North Carolina: McFarland. p. 15. ISBN 978-1476662145.
2. Strong, Martin Charles (August 23, 1995). The Great Rock Discography. Canongate Press. p. 870. ISBN 9780862415419.
3. Bockris, Victor (1994). Transformer: The Lou Reed Story. New York City: Simon & Schuster. p. 177. ISBN 0-684-80366-6.
4. Unterberger, Richie (2009). White Light/White Heat: The Velvet Underground Day by Day. Outline Press Ltd. pp. 307, 317. ISBN 978-1-906002-81-7.
5. Sommer, Tim (October 30, 2015). "The Velvet Underground's 'Loaded' Is Mediocre—But It's Still Important". The New York Observer. Retrieved July 14, 2020.
6. Molanphy, Chris (November 1, 2013). "Embrace and Repel: Lou Reed's Chart History". Pitchfork. Retrieved July 14, 2020.
7. ^ "500 Greatest Albums of All Time". Rolling Stone. 2012. Retrieved September 19, 2019.
8. "The 500 Greatest Albums of All Time". Rolling Stone. September 22, 2020. Retrieved March 9, 2021.
9. "Head Held High - Free". olivier.landemaine.free.fr. November 15, 2008. Retrieved July 24, 2019.
10. Thomas, Pat (October 21, 1995). "Doug Yule interview (Part 1)". Perfect Sound Forever. Retrieved November 17, 2018.
11. Reed, Lou (2003). "An Interview with Lou Reed". Loaded liner notes (Interview). Interviewed by David Fricke. New York City: Atlantic Records.
12. "vuexc12".
13. ^ Mercuri, Sal, ed. (1995). "The Velvet Underground – The Lowdown on Loaded". The Velvet Underground fanzine. Fierce Pup Productions – via olivier.landemaine.free.fr.
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17. "The Velvet Underground: Loaded". Blender. New York. Archived from the original on June 24, 2007. Retrieved September 2, 2018.
18. Kot, Greg (January 12, 1992). "Lou Reed's Recordings: 25 Years Of Path-Breaking Music". Chicago Tribune. Retrieved November 11, 2020.
19. Christgau, Robert (1981). "The Velvet Underground: Loaded". Christgau's Record Guide: Rock Albums of the Seventies. Boston, Massachusetts: Ticknor and Fields. ISBN 0-89919-026-X. Retrieved September 3, 2018.
20. Larkin, Colin (2011). "Velvet Underground". The Encyclopedia of Popular Music (5th concise ed.). London, England: Omnibus Press. ISBN 978-0-85712-595-8.
21. Berman, Stuart (November 4, 2015). "The Velvet Underground: Loaded: Re-Loaded 45th Anniversary Edition". Pitchfork. Retrieved November 4, 2015.
22. "The Velvet Underground: Loaded". Q. No. 82. July 1993. p. 115.
23. Sheffield, Rob (2004). "The Velvet Underground". In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide (4th ed.). New York City: Simon & Schuster. pp. 847–848. ISBN 0-7432-0169-8. Retrieved November 22, 2011.
24. Weisbard, Eric (1995). "Velvet Underground". In Weisbard, Eric; Marks, Craig (eds.). Spin Alternative Record Guide. New York City: Vintage Books. pp. 425–427. ISBN 0-679-75574-8.
25. "The Velvet Underground: Loaded". Uncut. No. 222. November 2015. p. 92.
26. Kaye, Lenny (December 24, 1970). "The Velvet Underground: Loaded". Rolling Stone. No. 73. Archived from the original on June 29, 2007. Retrieved July 4, 2007.
27. Christgau, Robert (March 11, 1971). "Consumer Guide (16)". The Village Voice. Retrieved December 1, 2011 – via robertchristgau.com.
28. Gonick, Jeff (May 14, 2012). "The 70 Best Albums of the 1970s". Paste. p. 3. Retrieved September 3, 2018.
29. Ross, Michael R. (1999). Henderson, Lol; Stacey, Lee (eds.). Encyclopedia of Music in the 20th Century. Hoboken, New Jersey: Routledge. p. 649. ISBN 978-1-57958-079-7.
30. Mendelsohn, Jason; Klinger, Eric (January 9, 2015). "Counterbalance: The Velvet Underground's 'Loaded'". PopMatters. Retrieved June 25, 2017.
31. Gensler, Andy (October 28, 2013). "Lou Reed RIP: What If Everyone Who Bought The First Velvet Underground Album Did Start A Band?". Billboard. Retrieved November 17, 2018.
32. Larkin, Colin (2006). All Time Top 1000 Albums (3rd ed.). New York City: Virgin Books. p. 124. ISBN 0-7535-0493-6.
33. "Loaded 109". Rolling Stone. Archived from the original on September 2, 2011. Retrieved August 15, 2021.
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35. Morris, Chris (January 11, 1997). "Velvets' Set 'Loaded' With New Music" (PDF). Artists & Music. Billboard Magazine. Vol. 109, no. 2. pp. 11, 14. ISSN 0006-2510. (page 14)
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38. "British album certifications – Velvet Underground – Loaded". British Phonographic Industry. Retrieved October 27, 2024.

Notes

1. credited, but does not appear due to maternity leave; on the Fully Loaded edition, does appear singing on the outtake "I'm Sticking with You" and playing drums on the demo of "I Found a Reason"

• 1970 albums
• Albums produced by Doug Yule
• Albums produced by Lou Reed
• Albums produced by Sterling Morrison
• Art rock albums by American artists
• Cotillion Records albums
• Protopunk albums
• Rhino Entertainment albums
• The Velvet Underground albums
• Warner Music Group albums