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"Love So Soft" is a song by American singer Kelly Clarkson, from her eighth studio album, Meaning of Life (2017). Accompanied by another track "Move You", it was released on September 7, 2017, by Atlantic Records as the lead single from the album.
It was produced by Jesse Shatkin, who co-wrote the song with Maureen "Mozella" McDonald and Priscilla Renea. A brassy soul-trapR&B anthem, it was promulgated by Atlantic as her introductory record in the soul music genre. Lyrically, it is about wanting to get closer to someone, after challenging him to give respect and protection before giving him a love that is described as "so soft" in return.
Produced by Nathan Scherrer and directed by Dave Meyers, the accompanying music video for "Love So Soft" features Clarkson singing the track in various settings of how love can come across, from explosive and defiant, to bold, sexy & sassy. She has also performed the song in multitude of televised live events to promote the release of Meaning of Life, and was included in the set list of her Meaning of Life concert tour.
"Love So Soft" was produced by Jesse Shatkin, whom Clarkson had previously collaborated on her studio albums Stronger and Piece by Piece. He co-wrote the song with Maureen "Mozella" McDonald and Priscilla Renea, both of whom also contributed to its vocal production. A soul-trapR&B anthem, the song sings about wanting to get closer to someone, after challenging him to give respect and protection before giving him a love that is described as "so soft" in return. To emulate a soulful sound that gives tribute to classic R&B while still sounding contemporary, Atlantic Records Chairman Craig Kallman commissioned several members of the American soul band Earth, Wind & Fire, led by Verdine White and Gary Bias, to perform in the song's recording.
Several music critics observed its music as a departure from Clarkson's previous releases. Hugh McIntyre of Forbes described the song's trap verses as "odd" on its own, but is complementary harmonized "when the horns kick in and bring the soul the song needed". Idolator's Mike Wass musically described it as "simultaneously of another era (the '1990s) and quintessentially 2017".
Release and reception
Clarkson performing "Love So Soft" at the 2017 Invictus Games closing ceremony.
"Love So Soft" was first released by Atlantic on September 7, 2017, on digital and streaming music platforms as the lead single to Meaning of Life, accompanied by another track "Move You" as its B-side. The track was then sent to American radio stations from September 11–12, 2017. Clarkson also recorded a performance of the song, which, along with a cover version of Prince's Kiss, was exclusively issued as a "Spotify Singles" release on the Spotify music streaming service on November 8, 2017. A 45-rpm7-inch single pressing was issued with Hallmark on January 30, 2018, as part of their Valentine's Day promotional campaign.
"Love So Soft" has received a positive response from music critics, some of whom praised Clarkson's vocal performance in the song. Time correspondent Raisa Bruner wrote that the song "works as a nice showpiece for Clarkson's voice", while Rolling Stone's Jon Blistein described it as brassy, and along with "Move You", as galvanic. Writing for NPR, Karen Gwee observed that Clarkson's performance on the chorus is more chanted than belted, but nevertheless praised her voice which pulls the track out of the "ubiquitous-anonymous, grocery aisle territory", and remarked that only a few others have her "easy confidence and her vocal ability" to flaunt fully on the bridge and final chorus. In his report for Idolator, Wass compared the song as falling closer to the Back to Basics-era Christina Aguilera in its blend of old and new. Reviewing for 'Forbes, McIntyre has initially expressed reservation for Clarkson venturing into trap territory, but remarked that the worry will be only momentary, as its horns aid to bring the soul the song needed. Describing it as musical follow-up to Duffy's "Mercy" (2008), he also noticed that the song didn't have the immediate punch her previous lead singles "Since U Been Gone" and "My Life Would Suck Without You" did, but wrote that that appears to be the point—which is to present an older, wiser, and more experienced Clarkson. Following its release, "Love So Soft" received a Grammy Award nomination for Best Pop Solo Performance at the 60th Annual ceremony.
Behind-the-scenes animation of making the music video "Love So Soft", In this scene, Clarkson and her backup singers, clad in green garments, are filmed using green screen and motion control photography, which were layered together using digital visual effects. The final composite shots were then included in the final edit of the music video. Various music critics have praised the use of visual effects to complement Clarkson's performance of the track.
The accompanying music video for "Love So Soft" was released on the same day as the single. Produced by Nathan Scherrer, it was filmed by Dave Meyers, who had previously directed Clarkson's previous music video for "Breakaway" (2004). The video presents Clarkson and her background vocalists performing the track in various settings, including a whitened Southern cornfield and a mountaintop luxury abode. Featuring special visual effects made by Timber VFX, its scenes depict Clarkson at different themes of how love can come across — from explosive and defiant, to bold, sexy & sassy. Some of those setups involve a rotating body with the faces of Clarkson and her backup singers, another shows her singing in an exploding room, and ends with her singing in a field as a flock of yellow birds form a "murmuration" around her.
Meyers originally intended the video to filmed on a single stage accompanied with a little piece of white shrubbery. Midway through its production, Timber extended the scene's settings to feature various setups, which required to be filmed using motion control and in front of a green screen. Though the main camera used for the shoot was a Red Digital Cinema at 90 frames per second (fps), its cutaway scenes were filmed using a Phantom camera at 25,000 fps, requiring Clarkson to record her scenes singing in limited portions and at double speed to aid in synchronizing to the audio track. This resulted to what Post magazine described as a "whimsical exposition of Clarkson in various settings, synchronized with the soulful, jazzy notion of the song". Several music pundits praised the video as successful showpiece to the track, with some noting its '90s influence and its "psychedelic" visual effects.
"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 52. týden 2017 in the date selector. Retrieved June 14, 2020.
