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This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) The topic of this article may not meet Misplaced Pages's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: "LowerMyBills.com" – news · newspapers · books · scholar · JSTOR (November 2024) (Learn how and when to remove this message) This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (November 2024) (Learn how and when to remove this message) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "LowerMyBills.com" – news · newspapers · books · scholar · JSTOR (November 2024) (Learn how and when to remove this message) (Learn how and when to remove this message)

LowerMyBills.com is a consumer finance corporate website owned by Rock Holdings Inc., the parent company of Quicken Loans. The company acquired the website in 2017. The site markets offers from mortgage lenders to consumers.

History

LowerMyBills.com was founded by Matt Coffin in 1999. The then privately-held company was purchased in 2005 by Experian for $330 million, with performance-based incentives that could add up to an additional $50 million over the next two years. In the year ending March 31, 2005, the company had an operating profit of $26 million on sales of $120 million.

In May 2012, Ybrant Digital announced that it had agreed to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian. Steve Krenzer was to move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues.

In September 2012, the purchase of PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian fell through. In October 2012, Experian announced that it had completed the sale of its PriceGrabber, LowerMyBills.com, and ClassesUSA.com to the management teams of those businesses. The company continued operations under the name of Core Digital Media, from Los Angeles, CA. In January, 2017, Rock Holdings Inc., the parent company of Quicken Loans, acquired LowerMyBills.com and ClassesUSA.com from their parent company Core Digital Media.

Advertising

TNS Media Intelligence reports that the company spent nearly $75 million on web advertisements in 2006 through November, making it one of the medium's largest advertisers. The website's banner ads generally include animations or soundless video clips that are not related to financial matters. The site connects consumers who respond to their marketing with a network of leading service providers. This is done via lead "forms" where consumers voluntarily submit relevant information regarding the transaction under consideration. Consumers can approve who they will be connected with and are told that the service provider will contact them via phone and or email, in compliance with the TCPA and other relevant regulations.

References

1. ^ Lane, Ben (2017-01-06). "Quicken Loans parent acquires mortgage shopping website LowerMyBills.com". HousingWire. Retrieved 2022-09-04.
2. "Jake Winebaum Smile Just Got Brighter As He Raises $15 Million In Funding". Jewish Business News. 2013-10-31. Retrieved 2020-05-07.
3. "Experian Launches Interactive Unit with $330 million Acquisition of LowerMyBills.com". insideARM. 12 September 2006.
4. "ROUNDUP GUS beefs-up Experian with LowerMyBills.com purchase", Forbes, May 5, 2005. Accessed May 16, 2007. Archived from the original May 20, 2005.
5. "Acquisition of LowerMyBills.com by Experian for $330m plus earn-out", Experian press release dated May 5, 2005. Accessed May 16, 2007.
6. "Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian" (Press release). 10 May 2012. Retrieved 2012-05-10.
7. "Experian's PriceGrabber sale falls through". Retrieved 2012-09-26.
8. Home page. LowerMyBills.com. Retrieved on October 4, 2010.
9. "Experian plc : Sale of PriceGrabber and NA online lead generation". 26 October 2012. Retrieved 2012-10-26.
10. "Rock Holdings Signs Agreement to Acquire LowerMyBills and ClassesUSA, Enters Lead Acquisition Space". Quicken Loans Pressroom. 2017-01-06. Retrieved 2020-05-07.
11. ^ Stone, Brad. "Don’t Like the Dancing Cowboys? Results Say You Do", The New York Times, January 18, 2007. Accessed May 16, 2007.
12. Gomes, Lee (May 9, 2007). "As Web Ads Grow, Sites Get Trickier About Targeting You". The Wall Street Journal.

External links

• LowerMyBills.com
• Core Digital Media

• Financial services companies established in 1999
• Finance websites
• Companies based in Los Angeles
• Internet properties established in 1999
• 1999 establishments in California
• American companies established in 1999