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 The Loyalty Effect (Revised edition, 2001) | |
| Author | Fred Reichheld, Thomas A. Teal |
|---|---|
| Language | English |
| Subject | Human resource management |
| Publisher | Harvard Business Review Press |
| Publication date | 2001 (revised version) |
| Media type | Paperback |
| Pages | 352 |
| ISBN | 978-1578516872 |
| OCLC | 837730464 |
The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole. Reichheld's book was exceptionally popular with marketing and customer relationship management professionals, and as such the phrase "loyalty effect" has become synonymous in some circles with the more generic concepts covered by the loyalty business model.
In 2001, Reichheld penned a sequel to the book called Loyalty Rules! and released a revised edition of the original work.
Bibliography
- Reichheld, Frederick F. The Loyalty Effect, Harvard Business School Press, 1996. (Revised 2001)
- Reichheld, Frederick F. Loyalty Rules!, Harvard Business School Press, 2001.
References
- Gunnarsson, Claes; Jonsson, Seth (2003). "Charge the relationships and gain loyalty effects: Turning the supply link alert to IT opportunities". European Journal of Operational Research. 144 (2): 257–269. doi:10.1016/S0377-2217(02)00392-2.
- Hughes, Arthur Middleton, "Measuring the Loyalty Effect," Direct Magazine, 1998
External links
- Reichheld's site for The Loyalty Effect and Loyalty Rules!
- Net Promoter Overview about Reichheld's findings in The Loyalty Effect.
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