Categories | Children's magazine |
---|---|
Frequency | Quarterly |
Publisher | Vi Media AB |
Founder | Sparbankerna |
Founded | 1926; 99 years ago (1926) |
Country | Sweden |
Based in | Stockholm |
Language | Swedish |
Website | Lyckoslanten |
Lyckoslanten (Swedish: Lucky Penny) is a free quarterly children's magazine based in Stockholm, Sweden. It has been in circulation since 1926.
History and profile
Lyckoslanten was started by Sparbankerna (Savings Banks Association) in 1926. Its first issue appeared on 30 October 1926. The magazine is owned by Swedbank and Sparbankerna. It was formerly distributed by Postsparbanken. It is published by Vi Media AB on a quarterly basis. Its headquarters is in Stockholm. One of its early directors was Erik Elinder who served in the post until 1950.
Lyckoslanten is a free magazine and is sent to Swedish school children attending the grades of 4–6. The goal of the magazine is to improve children's inclination to thrift and their financial literacy skills. It also encourages children to think about how they use their allowance. It covers funny comics, competitions and tips. The magazine has published several comic strip series, including Spara och Slösa. It was featured in the magazine from its start in 1926 to 1963 as part of the savings campaigns.
In 1957 Lyckoslanten enjoyed the highest level of circulation.
References
- ^ "Lyckoslanten fyller 90 år". SVD Näringsliv (in Swedish). 12 March 2016. Retrieved 28 December 2016.
- Karin Wagner (2008). "A lesson to be learned or 'Take a walk on the wild side'". Visual Communication. 7 (4): 477. doi:10.1177/1470357208096211. S2CID 145793649.
- ^ "Barnens ekonomitidning fyller 90 år – grattis Lyckoslanten!". Land (in Swedish). 18 December 2016. Retrieved 13 April 2020.
- ^ "Om Lyckoslanten". Sparbankerna (in Swedish). Retrieved 28 December 2016.
- ^ Orsi Husz (2020). "The entrepreneur's dream. Credit card history between PR and academic research". In Johan Östling; Niklas Olsen; David Larsson Heidenblad (eds.). Histories of Knowledge in Postwar Scandinavia. London: Routledge. p. 131. doi:10.4324/9781003019275. ISBN 9781003019275.
- Jane Pettersson (2021). "The problematization of consumers in Swedish financial literacy education". Cultural Studies. 36 (6): 7. doi:10.1080/09502386.2021.1936586. hdl:2077/69968. S2CID 236282297.
- "Spara och Slösa på äventyr (1948)". Film Arkivet (in Swedish). Retrieved 28 December 2016.
External links
Categories:- 1926 establishments in Sweden
- Education magazines
- Free magazines
- Humor magazines
- Magazines established in 1926
- Magazines published in Stockholm
- Children's magazines published in Sweden
- Comics magazines published in Sweden
- Swedish-language magazines
- Quarterly magazines published in Sweden
- Personal finance education