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Ma Foi Strategic Consultants, a division of CIEL Group, is a global management consulting firm headquartered in Chennai; offering Strategic Consulting, Research and Education services.

It was founded in 2012 as an evolution of the Ma Foi brand in India.

History

Branding of Ma Foi : 1992 - 2012

The inception of the brand 'Ma Foi' (pronounced "Ma Fwa") was in 1992 as "Ma Foi Management Consultants", a Chennai based HR service provider founded by K. Pandiarajan to tap into opportunities arising out of the 1991 economic liberalization policies in India.

On choosing the French name, the founder commented in an interview - "We were targeting the international market. So, Ma Foi -- or My Word -- symbolized what we wanted to say and do."

In 2004, Vedior NV, a Dutch head hunting firm acquired a majority stake in Ma Foi Management Consultants, to develop its business in South-East Asia and West Asia. Randstad NV acquired the operations of Ma Foi, through its December 2007 US$5.14 billion acquisition of Vedior. In April 2012, "Randstad India" replaced Ma Foi, which by then had become a brand in the professional recruitment space.

Evolution of Ma Foi Strategic Consultants: 2012 - till date

With Ma Foi, the founders gained a service spectrum that extended beyond recruitment especially in strategic consultancy; and on 5 April 2012, they announced that brand Ma Foi would exit from HR consulting services with the launch of a new venture focusing on management consulting and education space - Ma Foi Strategic Consultants Pvt. Ltd.

The venture will have investments of over INR 25 crore in the first three years. The new company got into an agreement with Randstad for using the brand Ma Foi for three years. Eventually, the brand would be bought over, depending on the legal approvals.

The company would set up two business management schools by 2013 end— in Chennai and Madurai. The eventual plan is to start a chain of management schools on a franchisee model.

Organisation and operations

It is headquartered in Chennai, and employs over 50 employees. It is currently planning to acquire three to four companies and will open eight offices across the country.

Marketing and branding

Ma Foi marketing campaigns have the slogan "From Managing People to Knowledge".

Services

The company is in three verticals,

• Management consulting
• Research : Research and analytical organisation
• Education : management education and professional development

References

1. ^ "Ma Foi To Diversy Its Business Beyond Staffing Solutions In India". sulekha.com. 7 April 2012. Archived from the original on 3 February 2013. Retrieved 7 June 2012. by Jayashankar Menon
2. ^ "Ma Foi founders start afresh". The Hindu. 5 April 2012. Retrieved 7 June 2012.
3. ^ "Ma Foi Management Consultants". techgig.com. Retrieved 7 June 2012.
4. "Competency Matrix as a tool for organisational development as a tool" (PDF). Archived from the original (PDF) on 12 May 2013. Retrieved 7 June 2012. by J. Mathangi, Birla Institute of Management Technology
5. ^ "Ma Foi brand to exit HR business". Business Standard India. Business Standard. 6 April 2012. Retrieved 7 June 2012.
6. "HR Conference 2011 - Speaker Bio K. Pandia Rajan". Archived from the original on 25 January 2013. Retrieved 7 June 2012.
7. "HR czar, corporate innovator, now a Tamil Nadu MLA". Indian Express. 3 July 2011. Retrieved 7 June 2012.
8. "An amazing story: From Rs 60,000 to Rs 435 crore!". Rediff. 16 April 2008. Retrieved 7 June 2012.
9. "Vedior to use Ma Foi for Asian expansion". The Hindu. 10 July 2004. Retrieved 7 June 2012.
10. "Mergers: Commission clears proposed acquisition of Vedior by Randstad". europa.eu. 17 April 2008. Retrieved 7 June 2012.
11. "Randstad Agrees to Buy Vedior for EU3.5 Billion ($5.14 billion) to create the world's second-largest staffing company". Bloomberg. 3 December 2007. Retrieved 7 June 2012.
12. "Ma Foi Randstad is now Randstad India". The Hindu. 17 April 2012. Retrieved 7 June 2012.
13. "Mr. K Pandiarajan, President of Indian Staffing Federation". Archived from the original on 2 February 2012. Retrieved 7 June 2012.
14. "Ma Foi Strategic Consultants on LinkedIn". Retrieved 7 June 2012.

• Indian companies established in 2012
• Management consulting firms of India
• Financial services companies based in Chennai
• 2012 establishments in Tamil Nadu