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Madison Reed

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American brand of natural hair care and hair color products
Madison Reed
Company typePrivate
HeadquartersSan Francisco, California, United States
Key peopleAmy Errett (CEO)
ProductsHair care
Hair color
Websitewww.madison-reed.com

Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others. Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco.

Background

In 2017, Madison Reed opened brick-and-mortar "Color Bars" in San Francisco and New York City for root touch-ups and glosses. Errett was named one of Inc.'s Female Founders 100 list in 2018. Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark". The company uses natural ingredients, such as argan oil and ginseng root extract, in its products, which are tested on human hair before going into production. It uses an algorithm that identifies a preferred hair color for customers based on answers to 12 questions about their hair. In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. The color ingredient used by Madison Reed products is made in Italy.

In 2019, Madison Reed announced plans to expand to over 1,200 Ulta Beauty stores by the end of the year.

References

  1. "The latest product to hit your doorstep? Hair dye". Fortune. Retrieved 2019-01-13.
  2. ^ Martin, Claire (2017-04-22). "A Rare Path: From Venture Capitalist to Hair-Coloring Kits". The New York Times. Retrieved 2019-01-13.
  3. "The Heyday guide to growing an experiential beauty company". Glossy. 2018-11-13. Retrieved 2019-01-13.
  4. "Madison Reed CEO outlines national plans for 'Color Bars,' including stores in East Bay, Marin". www.bizjournals.com. 2017-10-04. Retrieved 2019-01-13.
  5. "These 23 Women Are Making Money by Fixing the Problems No One Else Could See". Inc.com. 2018-10-04. Retrieved 2019-01-13.
  6. Demopoulos, Alaina. "This Major At-Home Haircare Brand Will Stop Retouching Its Models". POPSUGAR Beauty. Retrieved 2019-01-13.
  7. "Madison Reed pledges "zero alteration of advertising photography"". cosmeticsdesign.com. Retrieved 2019-01-13.
  8. O'Connor, Clare. "With Dye Jobs For Just $45, Hair Color Startup Madison Reed Takes On $15 Billion Market". Forbes. Retrieved 2019-01-13.
  9. Molvar, Kari (2018-05-02). "These Ingenious At-Home Hair-Color Brands Are Disrupting the Salon Scam". Wall Street Journal. Retrieved 2019-01-13.
  10. Evans, Katie (2018-11-16). "Ulta Beauty buys AI and AR technology startups". Digital Commerce 360. Retrieved 2019-01-13.
  11. "Want Perfect Hair? Just Send This Startup Your Selfie". Inc.com. 2017-03-01. Retrieved 2019-01-13.
  12. "Ulta lands exclusive deal with DTC brand Madison Reed". Retail Dive. Retrieved 2019-05-16.

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