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Margarita is an Argentine-Uruguayan fantasy teen comedy-drama television series created by Cris Morena for Max. It is a spin-off and sequel to Morena's Argentine telenovela Floricienta (2004–2005).

The series premiered on Max on September 2, 2024 and consists of 40 episodes.

Series overview

The story of the series is set several years after the events of Floricienta, and revolves around Margarita (Mora Bianchi), the daughter of Florencia and Máximo, who is unaware of her true origins and has gone through several foster homes.

After stumbling upon a trendy arts center that offers a series of scholarships for talented young artists, Margarita decides to audition. The place is run by Delfina Santillán (Isabel Macedo), who after the encounter begins to suspect that the teenager could be the legitimate daughter of Florencia and Máximo, her sister and brother-in-law, and therefore the heir to the throne of the Kingdom of Krikoragán and all its fortune, which she stole.

From her discovery, Delfina realizes that the entire company she built based on lies, including the adoption of an orphan to pass her off as Florencia's daughter in order to appropriate the entire inheritance, is at risk of being destroyed after the appearance of Margarita, who is the true heir to the entire estate.

Cast

• Mora Bianchi as Margarita
• Ramiro Spangenberg as Merlín
• Isabel Macedo as Delfina Santillán
• Graciela Stefani as María Laura "Malala" Torres-Oviedo
• Rafael Ferro as Severino
• María del Cerro as Yamila Puentes
• Julia Calvo as Ada
• Tomás Benítez as Pipe
• Mateo Belmonte as Rey
• Lola Abraldes as Daisy
• Joaquín Reficco as Zeki
• Pilar Masse as Única
• Pamela Baigún as Mei
• Martiniano Rodríguez as Otto
• Antonella Podestá as Alaska
• José Barbeito as Romeo
• Benjamín Rojas as Franco Fritzenwalden
• Jose Fabini as Sasha
• Trinidad Xanthopoulos as Julieta
• Valentino Petrilli as Jano
• Jorge Echagüe as Rey's father

Episodes

Background and production

Development

In June 2022, it was reported that Cris Morena had begun developing a series in co-production with WarnerMedia Latin America for HBO Max with Leandro Calderone as the screenwriter. Almost a year later, in April 2023, it was confirmed that the title of the series would be Margarita and that it would be a spin-off of the telenovela Floricienta that ran successfully between 2004 and 2005, and that it was broadcast and adapted in several countries.

Casting

The first confirmed cast member for the series was Isabel Macedo, who reprised her role as villain Delfina Santillán. In August 2022, Tomás Benítez, a student at Otro Mundo –an artistic training school founded by Cris Morena– was cast. In April 2023, Graciela Stefani, María del Cerro, Martín Seefeld and Julia Calvo were cast. Stefani reprised her well-known role as Malala. In June, Mora Biachi, also a student at Otro Mundo, was announced as the protagonist of the series, in the role of Margarita.

In October 2023, it was announced that Benjamín Rojas would make a special appearance in the series, reprising his role as Franco Fritzenwalden. In November, once filming was completed, Ramiro Spangenberg was confirmed as the male lead, while the rest of the young cast was confirmed in December, consisting of Mateo Belmonte, Lola Abraldes, Joaquín Reffico, Pilar Masse, Pamela Baigún, Martiniano Rodríguez, Antonella Podestá and José Barbeito.

Filming

Filming of the series began on July 24, 2023, and took place entirely in Montevideo, Uruguay. It was a co-production between Cris Morena Group and the Uruguayan company Cimarrón Cine. Some Montevideo landmarks and well-known establishments were filmed for the series, such as the Hotel Carrasco, the Rambla, the Aurelio Berro Mansion, Reus al Norte and the central business district.

Release

In March 2024, Cris Morena and Max published the first trailer for the series, revealing that it would premiere that year. In August it was revealed that the 40-episode series would premiere on September 2 and that 5 episodes would be released per week. In addition, it was confirmed that the television station Telefe had partnered with Max to also broadcast the series.

References

1. "¿Cómo hacer un cuento de hadas en 2024? Los detalles de Margarita, el spin-off de Floricienta que se filmó en Montevideo". El Observador (in Spanish). Retrieved 2024-09-03.
2. Clarín, Redacción (2024-09-19). "La emoción de Cris Morena por el estreno de "Margarita" en televisión". Clarín (in Spanish). Retrieved 2024-09-22.
3. "Margarita, la secuela de Floricienta: de qué se trata y quiénes actúan". www.ambito.com. Retrieved 2024-08-24.
4. "Cris Morena: cómo es Margarita, la secuela de Floricienta, los riesgos que tomó y por qué se filmó en Uruguay". LA NACION (in Spanish). 2023-11-30. Retrieved 2024-08-24.
5. Basso, Iván (2024-03-25). "El primer trailer de Margarita, la secuela de Floricienta: qué pasó con Flor Bertotti y quiénes regresaron". Infobae (in European Spanish). Retrieved 2024-08-24.
6. "Cris Morena hará una nueva novela y ya eligió a la actriz protagonista". Pronto (in Spanish). 2022-06-04. Retrieved 2024-08-24.
7. "Cris Morena está trabajando en una nueva serie para HBO Max". Net tv | Aire Fresco (in Spanish). 2023-04-18. Retrieved 2024-08-24.
8. Dávila, Gabriel (2024-06-04). "Isabel Macedo vuelve a ser la villana favorita de Cris Morena: cómo tomó su familia el regreso al universo de Floricienta". Clarín (in Spanish). Retrieved 2024-08-24.
9. Bocalandro, Florencia (2022-08-09). "Tomás Benítez, el novio de Sol la hija de Karina La Princesita y el Polaco: baila, toca la guitarra y trabajará con Cris Morena". Revista Para Ti (in Spanish). Retrieved 2024-08-24.
10. "¿Cris Morena lanzará un spin off de Floricienta?". www.c5n.com. 2023-04-19. Retrieved 2024-08-24.
11. "Cuándo estrena Margarita, la nueva creación de Cris Morena". www.lagaceta.com.ar (in Spanish). Retrieved 2024-08-24.
12. "Se filtró en redes que Muna Pauls o Mora Bianchi, son las posibles candidatas para tener el protagónico de Margarita". Caras (in Spanish). 2023-06-14. Retrieved 2024-08-24.
13. "Benjamín Rojas habló de su participación en Margarita". Television (in Spanish). 2024-02-04. Retrieved 2024-08-24.
14. "Llega "Margarita" a HBO Max, la nueva apuesta de Cris Morena". Filo News (in Spanish). 2023-12-02. Retrieved 2024-08-24.
15. "Cris Morena filmará en Uruguay un spin-off de Floricienta: "Mi país está pasando por un momento muy difícil y tengo ganas de hacer esta serie en un espacio de paz"". El Observador (in Spanish). Retrieved 2024-08-24.
16. "Cris Morena ya empezó el rodaje de su serie en Montevideo: en qué está y qué implica para el Uruguay". EL PAIS (in Spanish). 2023-08-27. Retrieved 2024-08-24.
17. "La Rambla, Carrasco y más paisajes de Montevideo en el tráiler de "Margarita", la nueva serie de Cris Morena". EL PAIS (in Spanish). 2024-03-26. Retrieved 2024-08-24.
18. "Max presentó el primer tráiler de "Margarita" serie continuación de "Floricienta"". www.ambito.com. Retrieved 2024-08-24.
19. "En fotos: con la presencia de Mirtha Legrand, Cris Morena celebró el lanzamiento de Margarita, la continuación de Floricienta". LA NACION (in Spanish). 2024-08-22. Retrieved 2024-08-24.
20. Plohn, Cynthia (2024-08-22). "Con un elenco de jóvenes talentos Margarita, que llega a Max y Telefe en septiembre, se presentó en Buenos Aires". PRODU (in Spanish). Retrieved 2024-08-24.

• Television series about teenagers
• HBO Max original programming
• Television shows filmed in Uruguay
• Coming-of-age television shows