Misplaced Pages

Grupo Bimbo

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
(Redirected from Marinela) Mexican multinational food company For other uses, see Bimbo (disambiguation).
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
This article may require cleanup to meet Misplaced Pages's quality standards. The specific problem is: Many formatting errors. Please help improve this article if you can. (August 2023) (Learn how and when to remove this message)
This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (August 2023) (Learn how and when to remove this message)
(Learn how and when to remove this message)

Grupo Bimbo, S.A.B. de C.V.
Logo used since 2015
Headquarters in Mexico City
FormerlyPanificación Bimbo S.A. (1945–1986)
Company typePublic
Traded asBMV: BIMBO
IndustryFood processing
Founded2 December 1945; 79 years ago (1945-12-02)
Founders
HeadquartersMexico City, Mexico
Area servedWorldwide
Key peopleDaniel Servitje (chairman)
Products
  • Bread
  • Cookies
  • Pastries
Brands
  • Bimbo
  • Marinela
  • Tia Rosa
  • Ideal
  • Barcel
  • Sara Lee
  • Mrs Baird's
  • Oroweat
  • +100 other brands
RevenueIncrease MXN348.8 billion
US$17.1 billion (2021)
Operating incomeIncrease MXN185.3 billion
US$9.1 billion (2021)
Net incomeIncrease MXN43.1 billion
US$1.7 billion (2021)
Total assetsIncrease MXN337.6 billion
US$16.6 billion (2021)
Total equityIncrease MXN101.6 billion
US$5.0 billion (2021)
Number of employees137,000
Divisions
Websitegrupobimbo.com

Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa. It has an annual sales volume of 15 billion dollars and is listed on the Mexican Stock Exchange with the ticker BIMBO.

Grupo Bimbo has 134,000 employees, 196 bakery plants, 3 million points of sale, a distribution network with 57,000 routes all over the world. The company has more than 100 brands and 13,000 products, like Bimbo, Tía Rosa, Entenmann's, Pullman, Rainbo, Nutrella, Marinela, Oroweat, Sara Lee, Thomas', Arnold and Barcel. Its strategic associations include Alicorp (Peru); Blue Label (Mexico); Fincomún, Galletas la Moderna, Grupo Nutresa (Colombia); Mundo Dulce (Argentina); among others.

Daniel Servitje has been Grupo Bimbo's chairman since 2013.

History

1945 – 1960

Grupo Bimbo began operations in Mexico City on December 2, 1945, with Panificación Bimbo, S.A. as the official name. The company started with 34 employees, selling cellophane-wrapped large and small white loaf bread, rye bread, and toast bread. Lorenzo Servitje Sendra, José T. Mata, Jaime Sendra Grimau, Jaime Jorba Sendra, and Alfonso Velasco, were the partners who started the bakery company.

The name "Bimbo" was chosen among other candidates such as PanRex, Pan NSE (initials in Spanish for Nutritious, Tasty, and Inexpensive), Sabrosoy, Pan Lirio, and Pan Azteca. The name was formed as the combination of the Disney Bambi and Dumbo films names, which were the favourite movies of Marinela, Lorenzo Servitje's daughter. Later, the founders would find out that bimbo is an Italian slang for children (shortened from bambino), and that in China the word for bread (面包, miànbāo) is similar to the name of the brand.

The brand's ambassador, the Bimbo Bear, was also created in 1945. It was inspired by a bear drawing in a Christmas Card given to Jaime Jorba. Anita Mata, Jaime Sendra's wife, was the one who added distinct features such as the hat, the apron, and the bread under its arm.

By 1948, Grupo Bimbo had nine different products like white bread, toast bread, black bread, sweet bread, buns, and muffins. Thanks to the production growth, in 1949, the first branch outside of Mexico City was opened in Puebla, Mexico.

By the 1950s, Grupo Bimbo took its products to more people with the "38", a delivery truck with speakers that helped promote the products. Shortly afterward, the portfolio extended with the addition of Bimbo Bear Donuts, Bimbollos, Medias Noches (hot dog bread), and Colchones.

On its tenth anniversary, in 1955, Grupo Bimbo had 700 employees and 140 vehicles. In 1956, the company opened Bimbo de Occidente (Bimbo of the West) factory with Roberto Servitje as its general manager, and, in 1958, launched Gansito, a chocolate-covered snack cake filled with strawberry jam and cream.

1961 – 1980

In the 1960s, Grupo Bimbo kept expanding with its arrival in Monterrey, Mexico, and its first administrative restructuring in 1963, which led to the creation of its corporate structure. A year later, in 1964, the company acquired the rights in Mexico of Quality Bakers of America's brand, Sunbeam.

In the 1970s, the company had significant growth in several areas. In 1971, Barcel, one of its most important brands, began operations; In 1972, it opened its bakery plant located in Azcapotzalco, Mexico City, the largest in Latin America and one of the ten largest in the world, at the time.

During this decade, Grupo Bimbo entered the marmalade market with Carmel (1973); inaugurated Suandy and Tía Rosa (1974), began the production of Conchas Bimbo (1975); and launched Ricolino, the company's leading sweets and chocolate brand, and Bubulubu with it (1978). By the end of the 1970s, Grupo Bimbo was formed by three companies, 12 plants, and 15,000 employees; during this time, Roberto Servitje was appointed CEO.

1981 – 2000

At the beginning of the 1980s, Grupo Bimbo presented relevant internal and external changes. It started quoting on the Mexican Stock Exchange, trading 15% of its shares, and a new organizational structure was generated in 1986, from which a single industrial group was created. In these years, exports to the United States of America began (1984); Bimbo Centroamerica was created in 1989 with the construction of a plant in Guatemala, which was completed in 1990. the company had previously operated in the 1980s in Guatemala and El Salvador through the Winni brand which would later become Marisela in those countries.

In the early 1990s, Milpa Real tortillas and Lonchibon were added to its brands. In 1993, opened its new corporate building in Santa Fe, Mexico City, and in 1995, acquired Coronado, an enterprise specialized in cajeta-based products. During this decade a further expansion in Latin America took place, with the arrival of Bimbo in Argentina and the opening of the regional corporate in 1991, as well as the Ideal plant in Chile in 1995. In 1994, Grupo Bimbo purchased La Hacienda, a tortilla maker in California expanding its operations in the U.S. market. In 1997, it furthered its US based offerings to the U.S. bread market with the purchase of Pacific Prides Bakery, San Diego, California and, in 1998 when it purchased Mrs Baird's Bakeries in Texas, Bimbo Bakeries USA (BBU) was born.

Finally, in 1997, Daniel Servitje was appointed the company's CEO, setting a new course for Grupo Bimbo's operations worldwide.

2001 – 2010

At the beginning of the 21st century, Grupo Bimbo added brands such as Plus Vita and Pullman in Brazil (2001); Joyco, the manufacturer of Duvalín, Bocadín and Lunetas (2004); El Globo and La Corona (2005); and Nutrella of Brazil (2008) to its portfolio. it also introduced the Olocoons figures and animated television series which has become a culture classic towards the public in Mexico and Central America

In 2006, the company began operations in the Asian market with the acquisition of the Panrico Bakery in Beijing, China, and strengthen its presence in the United States of America with the acquisition of George Weston Limited bakery, owner of brands such as Thomas, Oroweat, Arnold, Boboli, Stroehmann and Freihofer's in 2009.

2011 – present

In this decade, Grupo Bimbo consolidated itself as the largest bakery company in the world by acquiring Sara Lee North American Fresh Bakery in the United States; Fargo in Argentina; and Bimbo Iberia in Spain and Portugal, in 2011. A year later, the company completed its most important conversion to renewable energy with the inauguration of the Piedra Larga wind farm (in Oaxaca, Mexico), which supplies several of Grupo Bimbo's facilities, as well as its electric vehicles fleet with "green" energy.

In the following years, Grupo Bimbo acquired several companies to boost its global growth strategy, some of the most prominent were: in 2014, Canada Bread (Canada) and Supan (Ecuador); in 2015, Vachon (Canada); and, in 2016, Panettiere (Colombia), General Mills (Argentina) and Panrico S.A.U. (Spain and Portugal).

In 2017, the company began operations in Africa and continued its growth in the continent, with the acquisition of Groupe Adghal in Morocco; East Balt, one of the most important foodservice companies in China, France, Italy, Morocco, Russia, South Africa, South Korea, Switzerland, Turkey, Ukraine, and the United States; and by purchasing 65% of the Ready India Private Limited's (Ready Roti) shares. This year, Grupo Bimbo added to its portfolio brands like Bays English Muffins (United States) and Stonemill Bakehouse (Canada).

In 2018, the company continued its expansion and completed the purchase of Nutra Bien brands in Chile and El Paisa in Colombia, in order to grow in South America; Grupo Mankattan, a leader in the baking industry in China, thriving its growth in the fast-food channel in that country. That same year, Grupo Bimbo joined the RE100 initiative, committing to being 100% renewable, energy-wise, by 2025. It also became the first Mexican company to issue Clean Energy Certificates for Distributed Generation.

In 2019, it kept promoting some of its corporate social responsibility initiatives like the Good Neighbor program, Reforestamos México (Reforestation), and Limpiemos México (Clean-up). Among these campaigns, Without Leaving Trace stood out, with which Grupo Bimbo committed that 100% of its packaging will be recyclable, biodegradable, and/or compostable by 2025.

In February 2020, Grupo Bimbo expanded its operations and arrived in Kazakhstan, through Bimbo QSR (Quick Service Restaurants), a strategic association agreement was signed with Food Town, the exclusive supplier of buns and McDonald's franchisee in that country. With this agreement, the company expanded its presence to 33 countries.

In May 2022, Grupo Bimbo agreed to sell its confectionery business, Ricolino, to the Chicago-headquartered food processing company, Mondelēz International for approximately US$1.3 billion. The sale was completed on November of that same year.

In April 2024, Rafael Pamias was appointed as CEO. Daniel Servitje remains as Chairman of the Board of Directors.

Corporate structure

Grupo Bimbo is composed, in a first tier, of a Shareholders' Meeting, whose task is to appoint the members of the Board of Directors, which must be made up of a minimum of 5 directors and a maximum of 21; 25% of them should be independent agents. The following tier is the Steering Committee, which is established as follows:

Chairman of the Board of Directors: Daniel Javier Servitje Montull

CEO: Rafael Pamias

Executive Vice Presidents: Javier Augusto González Franco

       Gabino Miguel Gómez Carbajal

       Rafael Pamias Romero

Chief Financial Officer: Diego Gaxiola Cuevas

Global People Director: Juan Muldoon Barrena

Global Vice President of Information and Transformation: Raúl Ignacio Obregón Servitje

Acquisitions

  • 1964: Sunbeam - Quality Bakers of America (license in Mexico)
  • 1995: Coronado (Mexico), Grupo Ideal (Chile)
  • 1998: Mrs. Baird's (United States)
  • 2001: Plus Vita, Pullman (Brazil)
  • 2002: George Weston Limited (United States)
  • 2004: Joyco (Mexico)
  • 2005: El Globo, La Corona (Mexico)
  • 2006: Panrico (China)
  • 2008: Nutrella (Brazil)
  • 2009: George Weston Foods Ltd. (United States)
  • 2010. Vero (Mexico)
  • 2011: Sara Lee North American Fresh Bakery (United States), Fargo (Argentina), Bimbo Iberia (Spain and Portugal)
  • 2014: Canada Bread (Canada), Supán (Ecuador)
  • 2015: Vachon Bakery, Italian Home Bakery (Canada)
  • 2016: Panettiere (Colombia), General Mills (Argentina), Panrico S.A.U. (Spain and Portugal)
  • 2017: Grupo Adghal (Morocco), East Balt Bakeries (United States), 65% of Ready India Private Limited's shares (India)
  • 2018: Nutra Bien (Chile), El Paisa (Colombia), Mankattan Group (China)
  • 2021: Modern Group (India), Kitty Bread (India), Popcornopolis (United States)
  • 2023: Vel Pitar (Romania)

Global sales

Figures in millions of nominal Mexican pesos

Year Total Net Sales

(MXN)

Total Assets

(MXN)

Total Liabilities

(MXN)

Capital

(MXN)

2012 $173,139 $137,140 $90,082 $47,058
2013 $176,041 $134,727 $86,944 $47,783
2014 $187,053 $177,761 $124,159 $53,602
2015 $219,186 $199,633 $137,774 $61,859
2016 $252,141 $245,165 $170,089 $75,076
2017 $267,515 $259,249 $182,225 $77,024
2018 $288,266 $263,316 $178,741 $84,575
2019 $291,926 $279,081 $200,770 $78,311

Sustainability

Grupo Bimbo manages its environmental actions through the platform A Sustainable Way, formed by four strategic pillars:

Carbon

Grupo Bimbo set itself the objective of minimizing its environmental impact through the improvement and consolidation of technologies related to renewable energy, energy efficiency, and compensation of resources. To achieve this, the company joined the RE100 pact, committing itself to be 100% renewable by 2025 (energy-wise). The RE100 climate program is made up of large multinational companies to boost their processes with natural energy.

Grupo Bimbo uses air energy provided by wind farms: Piedra Larga (Mexico), Santa Rita East (USA), and three in Argentina. The first, located in the state of Oaxaca, has an installed capacity of 90 MW, which provides energy to 70% of its work centers in Mexico and avoids the annual emission of 180,000 tons of CO2 into the atmosphere. For its part, the second is located in Texas, has a capacity of 100 MW, and supplies 100% renewable energy to its operations in the United States.

The bakery has the largest electric vehicle fleet in Mexico and one of the most robust in Latin America. It currently has 41 hybrid utility cars and more than 500 electric delivery vehicles, the latter developed by Moldex, a Grupo Bimbo's subsidiary that provides technological solutions. The company committed to growing its electric fleet in Mexico and incorporating 4,000 electric cars by 2024, 1,000 during each year.

Grupo Bimbo also developed Bimbo Solar, a self-supply system inaugurated in 2018 to install solar roofs, more than 71 distributed generation systems, with a capacity of 25 MW, and thus avoid the emission of approximately 21,000 tons of CO2. annually. This program stands out for having a solar roof with 308 panels, in the Grupo Bimbo corporate building in Mexico City; the largest solar roof in Mexico, and the second in Latin America in its Metropolitan Distribution Center; as well as one of the largest solar roofs in Chile.

Water

Grupo Bimbo focuses its efforts to reduce the water footprint under the following lines of action: reduction of consumption; water treatment and reuse; and new technologies. The company fostered responsible use through dry cleaning techniques, semi-wet formats, or steam. The result of this process has saved the equivalent to 186,000,000 liters since 2016.

The company has standardized the treatment and reuse of water for green areas' irrigation, sanitary services, and vehicle washing. Grupo Bimbo reports that 82% of the water used worldwide is treated in its plants and has also incorporated rainwater in 108 work centers that, during 2019, collected more than 2.5 million rainwater liters worldwide.

Waste

Grupo Bimbo launched, in 2019, the "Without Leaving a Trace" campaign, to minimize its impact on the environment. Through a Comprehensive Waste Management strategy, the company focuses on packaging innovation, waste reduction and reuse, and post-consumer management. The main goal of this strategy is that, by 2025, 100% of its packaging are recyclable, biodegradable, and/or compostable.

To achieve this, the company has committed to continuously improve its packaging, making use of new technologies to reduce the impact on the environment. Currently, all Grupo Bimbo's packaging in Mexico that can incorporate d2w technology (under the ASTMD 6954-18 standard) is already biodegradable. Additionally, in 2019, Grupo Bimbo developed its first 100% compostable packaging for the brand Vital, which has the OK Compost certificate, for domestic and industrial processes, issued by the TÜV institute in Austria, meaning that it biodegrades and is naturally reintegrated into the environment.

Throughout its value chain, Grupo Bimbo promotes actions to reduce and recycle waste. Its goal is to achieve, at least, 90% waste recycling in its global operations. To achieve this, today it has 43 plants with zero waste to landfills and 144 plants with more than 80% recycling, and it has implemented circular economy projects.

The company also takes part in different post-consumer programs that promote recycling in countries such as Mexico, the United States, Canada, Spain, Portugal, and Brazil.

Natural capital

Grupo Bimbo has promoted an environmental strategy, collaborating with suppliers, focused on caring for biodiversity. The company works with strategic suppliers, small and medium enterprises (SMEs) in soy, sesame, and palm traceability programs; with the International Maize and Wheat Improvement Center (CIMMYT) in various sustainable agriculture programs.

Grupo Bimbo focuses on maintaining an environmental balance and, therefore, promotes initiatives such as Reforestamos México AC, created in 2002, whose mission is the conservation of forest ecosystems. From 2012 to 2019, this organization has managed to plant 96,609 trees in various Mexican locations and, in the last year, collaborated with 90 companies to reforest 133.95 hectares of forests in 12 different entities.

Accolades

2011

  • National Exports Award
  • The Group received the Clean Transport Acknowledgment from the Ministry of Environment and Natural Resources (SEMARNAT).
  • New Standard award from the Whole Grains Council, USA.
  • The National Association of Private Transportation (ANTP) granted Grupo Bimbo a Safety certification in Transportation.

2012

  • National Quality Award for its Lerma plant
  • The Federal Attorney for Environmental Protection (PROFEPA), recognized for the Environmental Leadership Program for Competitiveness.
  • Safe Company Award to the Barcel Lerma, Mérida, and San Luis plants, granted by the Ministry of Labor and Social Security (STPS).
  • National Road Safety Award - National Association of Private Transport (ANTP).
  • Lorenzo Servitje Sendra, the founder of Grupo Bimbo, receives the National Entrepreneurs Award for his career.

2013

  • First place in the Companies with the Best Reputation in Mexico ranking, awarded by the Corporate Reputation Business Monitor (MERCO).
  • Grupo Bimbo was recognized for its efforts in reducing the environmental footprint of its transport and distribution operations, during the 3rd edition and relaunch of the Clean Transportation program, by the Ministry of Environment and Natural Resources (SEMARNAT).
  • The Technology and Maintenance Council of Mexico recognized Grupo Bimbo's Vehicle Management mechanics with six awards that were granted during the first National Mechanics Competition of Super Technical Transport.

2014

  • For the second year in a row, first place in the Companies with the Best Reputation in Mexico ranking, awarded by the Corporate Reputation Business Monitor (MERCO).
  • Grupo Bimbo was recognized with the Good Neighbor Award 2013 in the United States for its actions in social responsibility and sustainability.

2015

  • The Mexican Center for Philanthropy (CEMEFI) awarded Daniel Servitje, President and CEO of Grupo Bimbo, with the recognition Commitment to Others, for the creation of Reforestamos México.
  • Food Brand with the Highest Value in Mexico, by Millward Brown, in the Most Valuable Brands in Mexico ranking.
  • The Ministry of the Environment and Natural Resources (SEMARNAT) granted the Excellent Environmental Performance recognition.
  • For the third year in a row, first place in the Companies with the Best Reputation in Mexico ranking, awarded by the Corporate Reputation Business Monitor (MERCO).

2016

  • Grupo Bimbo ranked for the fifth time as a sustainable company in the Mexican Stock Exchange (BMV, in Spanish) index.
  • Grupo Bimbo was listed in the Multilatinas 2016 ranking, which measures companies’ internationalization, as one of the region's largest companies.
  • Second place in the Companies with the Best Reputation in Mexico ranking, awarded by the Corporate Reputation Business Monitor (MERCO, in Spanish).

2017

  • Named as one of the World's Most Ethical Companies by the Ethisphere Institute
  • For the fourth time, first place in the Companies with the Best Reputation in Mexico ranking, awarded by the Corporate Reputation Business Monitor (MERCO).
  • The Bimbo Villahermosa plant received the Recognition of Environmental Excellence delivered by the Federal Procurator for Environmental Protection (PROFEPA).
  • 112 Grupo Bimbo associates were recognized for their good driving practices by the National Association of Private Transportation (ANTP) with the National Road Safety Award.
  • CESVI recognized Grupo Bimbo as the first Mexican company to obtain the certificate of compliance with the ISO 39001:2012 standard, granted by Lloyds Register Quality Assurance Americas.

2018

  • For the second time in a row, Ethisphere Institute recognized Grupo Bimbo as one of the "World's Most Ethical Companies".
  • Grupo Bimbo was included in the top ten of Expansion's "500 Most Important Companies in Mexico" ranking.
  • Bimbo Bakeries USA was named Energy Star Partner of the Year by the United States Environmental Protection Agency (EPA), for its energy-saving and management strategy.
  • Named one of the Greenest Mexican Companies by Forbes magazine
  • For the fifth time, first place in the Companies with the Best Reputation in Mexico ranking, awarded by the Corporate Reputation Business Monitor (MERCO). This year, Grupo Bimbo held first place in the MERCO Digital ranking (for best digital reputation), and Leader with Best Reputation for Daniel Servitje.
  • Guinness World Records recognized Bimbo for the Longest Hot Dog Line in the World (1,464.03 meters, equivalent to 10,000 hot dogs).
  • Manufactura Magazine named Grupo Bimbo as one of the 100 Most Important Manufacturers in Mexico.
  • The Workplace Wellness Council (Mexico), granted Grupo Bimbo the Health Responsible Company award.
  • MIREC recognized Grupo Bimbo with the award for Best Corporate Energy User 2018 in Mexico for its commitment to caring for the planet.
  • The Federal Attorney for Environmental Protection (PROFEPA) awarded the Clean Industry Certificate (Environmental Performance Level 1) to the El Globo plant.
  • The PROFEPA gave Bimbo's Mexicali, Toluca and Hazpan plants the Clean Industry certificate.
  • The Ministry of Labor and Social Welfare (STPS) recognized the Suandy Plant in Toluca, State of Mexico with the Safe Company Award.
  • Safe Company recognition awarded to five of its workplaces in Nuevo León, México  thanks to the results obtained in the Self-Management Program on Health and Safety at Work (PASST), carried out by the Ministry of Labor and Social Security (STPS).
  • The Federal Attorney for Environmental Protection awarded the clean industry certificate to Bimbo's Mérida plant.

2019

  • Listed in Euromonitor International’s ranking of the top 100 Global Megabrands.
  • For the third time in a row, Ethisphere Institute recognized Grupo Bimbo as one of the "World's Most Ethical Companies".
  • Baking & Snack magazine gave Grupo Bimbo the Sustainability Award.
  • The company held a position in Expansion's Most Important Companies in Mexico list.
  • Havas Group listed Bimbo Mexico in its Meaningful Brands 2019 ranking.
  • Expansión magazine named Grupo Bimbo as one of the ten companies in Mexico with the Best Corporate Integrity, within the ranking of the 500 Most Transparent Companies.
  • The Escuela Bancaria y Comercial awarded Daniel Servitje an Honoris Causa doctorate for his career.
  • At the Mundo Ejecutivo Magazine's Cumbre 1000 event, Grupo Bimbo was recognized as one of the Most Global Mexican Companies.

2020

  • Bimbo obtained second place in the Most Chosen Brands in Mexico and first place as The Most Chosen in Mexico City, according to the Brand Footprint Mexico study, prepared by the consulting firm Kantar Worldpanel.
  • For the fourth time in a row, Ethisphere Institute recognized Grupo Bimbo as one of the "World's Most Ethical Companies".

See also

References

  1. "Extiende Bimbo presencia global; llega a Kazajistán". El Universal (in Spanish). 14 February 2020. Retrieved 14 January 2021.
  2. ^ "Grupo Bimbo Today". Grupo Bimbo. 16 August 2017. Archived from the original on 8 June 2019. Retrieved 14 January 2021.
  3. ".::. Grupo BMV .::. Trading Statistics". www.bmv.com.mx. Retrieved 14 January 2021.
  4. "Bimbo: la panificadora mexicana de los cuatro continentes". Líder Empresarial (in Spanish). 15 January 2020. Retrieved 14 January 2021.
  5. "Grupo Bimbo expande operaciones a Kazajistán". SDP (in Spanish). 13 February 2020. Retrieved 14 January 2021.
  6. "Bimbo logra 300,000 puntos de venta más en 2018 | Opportimes". www.opportimes.com (in Spanish). 14 March 2019. Retrieved 14 January 2021.
  7. EFE (5 September 2019). "Bimbo emite títulos de deuda por 600 mdd, con vencimiento en 2049; recursos son para refinanciarse". SinEmbargo MX (in Spanish). Retrieved 14 January 2021.
  8. "Grupo Bimbo sube 14 lugares entre las mejores marcas del mundo | Opportimes". www.opportimes.com (in Spanish). 21 June 2018. Retrieved 14 January 2021.
  9. "33 datos que pocos saben de Daniel Servitje, líder de Bimbo, en su cumpleaños 60". Quién (in Spanish). 1 April 2019. Retrieved 14 January 2021.
  10. "Así comenzó todo | Bimbo".
  11. "¿Por qué se llama Bimbo y por qué utilizan un osito en el logo?". DineroenImagen (in Spanish). 29 September 2019. Retrieved 18 January 2021.
  12. Ayala, María Luisa (5 August 2019). "Opinión: Bimbo… de México para el resto del mundo | América Retail" (in Spanish). Retrieved 18 January 2021.
  13. "Portafolio de marcas: ¿qué hay detrás de Bimbo?". Revista Merca2.0. 10 January 2019. Retrieved 18 January 2021.
  14. "Muere el fundador de Grupo Bimbo". El Siglo (in European Spanish). 4 February 2017. Retrieved 18 January 2021.
  15. "El Osito Bimbo, una herencia de Servitje". El Universal (in Spanish). 3 February 2017. Retrieved 18 January 2021.
  16. "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 21 August 2019. Retrieved 18 January 2021.
  17. "Bimbo: significado de su logo y nombre que te sorprenderá". www.milenio.com (in Mexican Spanish). 12 February 2020. Retrieved 20 January 2021.
  18. "El Osito Bimbo, una herencia de Servitje". El Universal (in Spanish). 3 February 2017. Retrieved 20 January 2021.
  19. Ayala, María Luisa (August 2019). "México: Bimbo… de México para el resto del mundo | América Retail" (in Spanish). Retrieved 26 January 2021.
  20. ^ "Bimbo: el osito que en 70 años ha vendido pan a todo mundo". www.milenio.com (in Mexican Spanish). 12 February 2015. Retrieved 26 January 2021.
  21. Español, Entrepreneur en (3 February 2017). "5 claves de marketing de Lorenzo Servitje que enamoraron a los consumidores de Bimbo". Entrepreneur (in Spanish). Retrieved 26 January 2021.
  22. Molina, por Aletia (3 February 2017). "La historia de Bimbo a través de sus marcas". José Cárdenas (in Spanish). Retrieved 26 January 2021.
  23. Téllez, Estephanie Suárez y Cristian. "Grupo Bimbo, empresa con mucha levadura". El Economista. Retrieved 26 January 2021.
  24. "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 21 August 2019. Retrieved 26 January 2021.
  25. "Reconocen a Marinela Monterrey como Empresa Segura". Manufactura (in Spanish). 15 December 2015. Retrieved 3 February 2021.
  26. "Our History". Grupo Bimbo. 22 December 2017. Archived from the original on 8 February 2021. Retrieved 3 February 2021.
  27. ^ "Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas". www.elfinanciero.com.mx. 3 February 2017. Retrieved 3 February 2021.
  28. "Portafolio de marcas: ¿Qué hay detrás de Tía Rosa?". Revista Merca2.0. 29 January 2019. Retrieved 3 February 2021.
  29. "Portafolio de marcas: ¿Qué hay detrás de Ricolino?". Revista Merca2.0. 14 January 2019. Retrieved 3 February 2021.
  30. "Bimbo, la historia de un gigante que llega hasta tu mesa". Vanguardia MX (in Spanish). 3 February 2017. Retrieved 3 February 2021.
  31. ".::. Grupo BMV .::. Profile". www.bmv.com.mx. Retrieved 11 February 2021.
  32. "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 21 August 2019. Retrieved 11 February 2021.
  33. Ángeles, Alejandro (23 October 2019). "Bimbo, ¿cómo una empresa de tradición familiar conquista 4 continentes? • Economía y finanzas • Forbes México". Forbes México (in Mexican Spanish). Retrieved 11 February 2021.
  34. Pantaleón, Israel (3 February 2017). "Así expandió Lorenzo Servitje la operación de Bimbo en Latinoamérica • Últimas Noticias • Forbes México". Forbes México (in Mexican Spanish). Retrieved 11 February 2021.
  35. "Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas". www.elfinanciero.com.mx. 3 February 2017. Retrieved 11 February 2021.
  36. "6 marcas tradicionales de México que fueron compradas por grandes corporaciones". Revista Merca2.0. 19 March 2015. Retrieved 11 February 2021.
  37. "Bimbo: el osito que en 70 años ha vendido pan a todo mundo". www.milenio.com (in Mexican Spanish). 12 February 2015. Retrieved 11 February 2021.
  38. Moreno Lazaro, Javier. "SPANISH EMIGRATION AND THE SETTING-UP OF A GREAT COMPANY IN MEXICO: BIMBO 1903-2008" (PDF). Facultad de Economía de la UNAM (México). Archived from the original (PDF) on 28 March 2022. Retrieved 11 February 2021.
  39. "Exclusiva | Daniel Servitje, CEO de Grupo Bimbo". Revista Fortune (in Mexican Spanish). 26 June 2018. Retrieved 11 February 2021.
  40. "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 21 August 2019. Retrieved 18 February 2021.
  41. "Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas". www.elfinanciero.com.mx. 3 February 2017. Retrieved 18 February 2021.
  42. EFE (21 July 2005). "Bimbo compra la cadena mexicana de pastelerías El Globo a Slim". El País (in Spanish). ISSN 1134-6582. Retrieved 18 February 2021.
  43. "Bimbo da una gran mordida a Nutrella". Expansión (in Spanish). 7 May 2008. Retrieved 18 February 2021.
  44. Forbes Staff (20 April 2017). "Bimbo quiere ampliar su presencia en China • Negocios • Forbes México". Forbes México (in Mexican Spanish). Retrieved 18 February 2021.
  45. bakeryandsnacks.com (25 April 2019). "Grupo Bimbo: One of the world's most ethical companies baking bread for billions the world over". bakeryandsnacks.com. Retrieved 18 February 2021.
  46. "Empresas de compras: así fueron las principales adquisiciones de la década". Expansión (in Spanish). 19 December 2019. Retrieved 18 February 2021.
  47. "Bimbo paga 190 millones por Panrico". El País (in Spanish). 9 July 2015. ISSN 1134-6582. Retrieved 18 February 2021.
  48. Advertorial, Forbes (28 November 2019). "Reparto sustentable: la nueva inversión eléctrica de Bimbo". Forbes México (in Mexican Spanish). Retrieved 18 February 2021.
  49. "Bimbo acuerda la compra de Canada Bread". Expansión (in Spanish). 12 February 2014. Retrieved 25 February 2021.
  50. "Bimbo compra panificadora ecuatoriana". Expansión (in Spanish). 15 July 2014. Retrieved 25 February 2021.
  51. "Bimbo concreta la compra de Saputo Bakery en Canadá". www.elfinanciero.com.mx. 2 February 2015. Retrieved 25 February 2021.
  52. "General Mills: One of the World's largest food Companies". www.generalmills.com. Retrieved 25 February 2021.
  53. "Panrico ya es oficialmente propiedad de Grupo Bimbo". Expansión (in Spanish). 21 July 2016. Retrieved 25 February 2021.
  54. "El grupo mexicano Bimbo adquirió al grupo Agdhal de Marruecos". www.efe.com (in Spanish). Retrieved 25 February 2021.
  55. "Bimbo cierra la compra de East Balt Bakeries". Expansión (in Spanish). 16 October 2017. Retrieved 25 February 2021.
  56. Forbes Staff (25 May 2017). "Bimbo entra a la India con compra mayoritaria de Ready Roti • Últimas Noticias • Forbes México". Forbes México (in Mexican Spanish). Retrieved 25 February 2021.
  57. "Bimbo reporta beneficio neto de 286,1 millones de dólares en 2017". www.efe.com (in Spanish). Retrieved 25 February 2021.
  58. Scully, Jules (25 February 2019). "Grupo Bimbo acquires Chilean bakery firm Alimentos Nutra Bien". FoodBev Media. Retrieved 25 February 2021.
  59. Santiago, Judith. "Bimbo operará al 100% con energía limpia". El Economista. Retrieved 25 February 2021.
  60. García, Claudia (14 November 2018). "Grupo Bimbo, primera empresa en México en producir Certificados de Energía Limpia para Generación Distribuida. | Global Energy" (in Spanish). Retrieved 25 February 2021.
  61. "Bimbo pone bases para una vida sana". El Universal (in Spanish). 6 April 2019. Retrieved 4 March 2021.
  62. "Reforestamos México reconoce a sus aliados para asegurar los bosques del país". SDP (in Spanish). 6 November 2019. Retrieved 4 March 2021.
  63. "Adrián Rubalcava, Fundación Azteca y Grupo Bimbo trabajan por el medio". www.milenio.com (in Mexican Spanish). 14 April 2019. Retrieved 4 March 2021.
  64. Advertorial, Forbes (26 August 2019). "Pan Vital de Bimbo: el más amigable con el consumidor y el planeta". Forbes México (in Mexican Spanish). Retrieved 4 March 2021.
  65. "Extiende Bimbo presencia global; llega a Kazajistán". El Universal (in Spanish). 14 February 2020. Retrieved 4 March 2021.
  66. "Mondelēz International acquires Grupo Bimbo business for $1.3 billion | FDBusiness.com". 6 May 2022. Retrieved 6 May 2022.
  67. "Corporate Governance". Grupo Bimbo. 23 May 2019. Archived from the original on 27 February 2021. Retrieved 11 March 2021.
  68. ^ "STEERING COMMITEE [sic]". Grupo Bimbo. 7 December 2017. Archived from the original on 14 February 2021. Retrieved 11 March 2021.
  69. ^ "Bimbo celebra 70 años, el emblemático Osito Bimbo está de fiesta". Expansión (in Spanish). 11 December 2015. Retrieved 8 April 2021.
  70. "La Expansión Internacional del Grupo Bimbo". SDP (in Spanish). 19 April 2017. Retrieved 8 April 2021.
  71. Redacción. "Bimbo compra empresa en África". El Economista. Retrieved 8 April 2021.
  72. "El Grupo Bimbo de México completa compra de estadounidense East Balt Bakeries". www.efe.com (in Spanish). Retrieved 8 April 2021.
  73. "Bimbo adquirirá el 65% de Ready Roti". El Economista. Reuters. Retrieved 8 April 2021.
  74. "Grupo Bimbo adds Chilean bakery to portfolio". www.bakingbusiness.com. Retrieved 8 April 2021.
  75. Forbes Staff (28 June 2018). "Bimbo concluye compra de panificadora china Mankattan". Forbes México (in Mexican Spanish). Retrieved 8 April 2021.
  76. "Grupo Bimbo's Barcel USA expands into ready-to-eat popcorn with latest acquisition". Food Dive. 1 November 2021. Retrieved 1 October 2023.
  77. ^ "Grupo Bimbo's Integrated Annual Report 2012" (PDF). Archived from the original (PDF) on 15 April 2021. Retrieved 15 April 2021.
  78. "Grupo Bimbo's Integrated Annual Report 2013" (PDF). Archived from the original (PDF) on 15 April 2021. Retrieved 15 April 2021.
  79. "Grupo Bimbo's Integrated Annual Report 2014" (PDF). Archived from the original (PDF) on 28 October 2021. Retrieved 15 April 2021.
  80. "Grupo Bimbo's Integrated Annual Report 2015" (PDF). Archived from the original (PDF) on 15 April 2021. Retrieved 15 April 2021.
  81. "Grupo Bimbo's Integrated Annual Report 2016" (PDF). Archived from the original (PDF) on 15 April 2021. Retrieved 15 April 2021.
  82. "Grupo Bimbo's Integrated Annual Report 2017" (PDF). Archived from the original (PDF) on 15 April 2021. Retrieved 15 April 2021.
  83. "Grupo Bimbo's Integrated Annual Report 2018" (PDF).
  84. "Grupo Bimbo's Integrated Annual Report 2019" (PDF). Archived from the original (PDF) on 15 April 2021. Retrieved 15 April 2021.
  85. "Sustainability Management". Grupo Bimbo. 26 July 2017. Archived from the original on 22 April 2021. Retrieved 22 April 2021.
  86. "Grupo Bimbo 100% sustainable challenge is proposed". Grupo Bimbo. 3 May 2019. Archived from the original on 22 April 2021. Retrieved 22 April 2021.
  87. Santiago, Judith (25 September 2018). "Bimbo operará al 100% con energía limpia". El Economista. Archived from the original on 25 September 2018. Retrieved 22 April 2021.
  88. "Bimbo estrena parque eólico en Oaxaca". Expansión (in Spanish). 30 October 2012. Retrieved 22 April 2021.
  89. "Grupo Bimbo apuesta por la movilidad sustentable". t21.com.mx (in Spanish). 18 February 2020. Retrieved 22 April 2021.
  90. Economista, Redacción El (4 April 2018). "Grupo Bimbo firma acuerdo con Invenergy". El Economista. Archived from the original on 4 April 2018. Retrieved 22 April 2021.
  91. "Movilidad eléctrica: el camino de Grupo Bimbo en la industria". Expansión (in Spanish). 25 November 2019. Retrieved 22 April 2021.
  92. "Bimbo suma 500 camiones repartidores eléctricos". www.milenio.com (in Mexican Spanish). 17 February 2020. Retrieved 22 April 2021.
  93. "Bimbo crece con Moldex flotilla de vehículos eléctricos". t21.com.mx (in Spanish). 14 November 2019. Retrieved 22 April 2021.
  94. "Bimbo inicia producción de mil autos eléctricos". El Universal (in Spanish). 13 November 2019. Retrieved 22 April 2021.
  95. "Las renovables y su flotilla eléctrica reverdecen a Bimbo". Expansión (in Spanish). 7 May 2019. Retrieved 29 April 2021.
  96. "Grupo Bimbo inaugura Sistema de Autoabastecimiento "Bimbo Solar"" (in Mexican Spanish). February 2018. Archived from the original on 29 April 2021. Retrieved 29 April 2021.
  97. Rodríguez, María Alejandra. "Grupo Bimbo quiere abastecer con energía solar sus instalaciones". El Economista. Retrieved 29 April 2021.
  98. ^ "Bimbo lanza sistema de energía solar más grande de Sudamérica". El Universal (in Spanish). 19 September 2019. Retrieved 29 April 2021.
  99. "La receta de Bimbo para cuidar el agua". El Universal (in Spanish). 22 March 2019. Retrieved 29 April 2021.
  100. ^ "¿Sabes qué hace Grupo Bimbo por el cuidado del agua?". Grupo Bimbo. 8 June 2020. Archived from the original on 29 April 2021. Retrieved 29 April 2021.
  101. "El uso responsable del agua en la cadena productiva". Expansión (in Spanish). 24 December 2019. Retrieved 29 April 2021.
  102. ^ "Grupo Bimbo | Sin dejar huella, nuestro compromiso a 2025". Grupo Bimbo : Sin Dejar huella (in Mexican Spanish). Retrieved 6 May 2021.
  103. "Bimbo lanza una bolsa de plástico 100% biodegradable en México". Expansión (in Spanish). 20 August 2019. Retrieved 6 May 2021.
  104. ^ Embargo, Redacción / Sin (21 August 2019). "Grupo Bimbo lanza con su línea Vital el primer empaque de pan compostable en México". SinEmbargo MX (in Spanish). Retrieved 6 May 2021.
  105. "ASTM D6954 - 18 Standard Guide for Exposing and Testing Plastics that Degrade in the Environment by a Combination of Oxidation and Biodegradation".
  106. Advertorial, Forbes (26 August 2019). "Pan Vital de Bimbo: el más amigable con el consumidor y el planeta". Forbes México (in Mexican Spanish). Retrieved 6 May 2021.
  107. "OK compost & Seedling". www.tuv-at.be. Retrieved 6 May 2021.
  108. ^ "Reportes Anuales". Grupo Bimbo (in Spanish). 4 January 2018. Archived from the original on 7 May 2021. Retrieved 6 May 2021.
  109. ^ "Día Mundial de la Madre Tierra: Nuestro Deber es Cuidarla". Grupo Bimbo (in Spanish). 8 June 2020. Archived from the original on 6 May 2021. Retrieved 6 May 2021.
  110. "Reforestamos México A.C." Reforestamos México (in Spanish). Retrieved 6 May 2021.
  111. "Grupo Bimbo y Reforestamos México por un Planeta Verde". Grupo Bimbo (in Spanish). 11 July 2019. Archived from the original on 6 May 2021. Retrieved 6 May 2021.
  112. "Premio Nacional de Exportación". www.pne.economia.gob.mx. Retrieved 20 May 2021.
  113. "Grupo Bimbo reducirá sus niveles de Huella Ambiental con mejor tecnología vehicular". PortalAutomotriz.com (in Mexican Spanish). 1 December 2011. Retrieved 20 May 2021.
  114. "Annual Integrated Report 2011" (PDF). P. 45.
  115. "Entrega ANTP reconocimiento a empresas seguras". t21.com.mx (in Spanish). 4 October 2011. Retrieved 20 May 2021.
  116. "Premio Nacional de Calidad 2011" (PDF). P. 19.
  117. "La PROFEPA reconoce a Grupo Bimbo y 11 de sus proveedores, por llevar a cabo proyectos de sustentabilidad y cuidado del medio ambiente". Grupo Bimbo (in Spanish). 3 October 2012. Archived from the original on 20 May 2021. Retrieved 20 May 2021.
  118. "Premia ANTP a operadores de transporte de carga". t21.com.mx (in Spanish). 8 October 2012. Retrieved 20 May 2021.
  119. SoyEntrepreneur (31 October 2012). "Entregan Premio Nacional de Emprendedores". Entrepreneur (in Spanish). Retrieved 20 May 2021.
  120. "Ranking Merco Companies Mexico". www.merco.info. Retrieved 27 May 2021.
  121. "Reconocen a Grupo Bimbo en relanzamiento de transporte limpio". Grupo Bimbo (in Spanish). 5 December 2013. Archived from the original on 9 July 2021. Retrieved 27 May 2021.
  122. "Reconocen especialistas en mantenimiento automotriz a la dirección de vehículos de Grupo Bimbo". Grupo Bimbo (in Spanish). 12 November 2013. Archived from the original on 9 July 2021. Retrieved 27 May 2021.
  123. "Ranking Merco Companies Mexico". www.merco.info. Retrieved 17 June 2021.
  124. Notimex (16 May 2014). "Reconocen a Bimbo como "buen vecino"". El Financiero (in Spanish). Retrieved 17 June 2021.
  125. "Reconocimiento al Compromiso con los Demás 2015". www.cemefi.org. Archived from the original on 9 July 2021. Retrieved 17 June 2021.
  126. "Bimbo es reconocida como la marca de alimentos con mayor valor en México". Grupo Bimbo (in Spanish). 28 October 2015. Archived from the original on 9 July 2021. Retrieved 17 June 2021.
  127. Arteaga, José Roberto (23 September 2015). "Las 10 marcas más valiosas de México en 2015 • Forbes México". Forbes México (in Mexican Spanish). Retrieved 17 June 2021.
  128. "Reconoce Semarnat a Bimbo en Programa de Transporte Limpio". www.20minutos.com.mx - Últimas Noticias (in Mexican Spanish). 26 October 2015. Retrieved 17 June 2021.
  129. "Ranking Merco Companies Mexico". www.merco.info. Retrieved 17 June 2021.
  130. "Grupo Bimbo Calificó Por Quinta Ocasión Como Empresa Sustentable De La Bmv". Grupo Bimbo (in Spanish). 1 December 2016. Archived from the original on 24 June 2021. Retrieved 24 June 2021.
  131. "Ránking Multilatinas 2016 | AméricaEconomía". rankings.americaeconomia.com. Archived from the original on 24 June 2021. Retrieved 24 June 2021.
  132. "Ranking Merco Companies Mexico". www.merco.info. Retrieved 24 June 2021.
  133. "Bimbo, la más ética en México". www.milenio.com (in Mexican Spanish). 17 April 2017. Retrieved 24 June 2021.
  134. "Ranking Merco Companies Mexico". www.merco.info. Retrieved 24 June 2021.
  135. Ambiente, Procuraduria Federal de Proteccion al. "ENTREGA PROFEPA RECONOCIMIENTO DE EXCELENCIA AMBIENTAL A 38 EMPRESAS". gob.mx (in Spanish). Retrieved 24 June 2021.
  136. "Reconocen a transportistas con Premio Nacional de Seguridad Vial · THE LOGISTICS WORLD | Conéctate e inspírate". THE LOGISTICS WORLD | Conéctate e inspírate. (in Mexican Spanish). 19 October 2017. Retrieved 24 June 2021.
  137. "Pioneros que buscan salvar más vidas en el camino". t21.com.mx (in Spanish). 12 March 2018. Retrieved 24 June 2021.
  138. Redacción. "Bimbo repite en ranking de empresas éticas". El Economista. Retrieved 1 July 2021.
  139. "Ranking 2018: Las empresas más importantes de México". Expansión (in Spanish). 3 August 2018. Retrieved 1 July 2021.
  140. "ENERGY STAR". www.energystar.gov. Archived from the original on 9 July 2021. Retrieved 1 July 2021.
  141. Jiménez, Ismael (10 December 2018). "Empresas Verdes: a 5 grados del desastre • Nuestra Revista • Forbes México". Forbes México (in Mexican Spanish). Retrieved 1 July 2021.
  142. "Ranking Merco Companies Mexico". www.merco.info. Retrieved 1 July 2021.
  143. "¡DELICIOSO: rompen el récord de la Línea de perritos calientes más larga del mundo!". Guinness World Records (in European Spanish). 27 August 2018. Retrieved 1 July 2021.
  144. "Longest line of hot dogs". Guinness World Records. 12 August 2018. Retrieved 1 July 2021.
  145. "Las 100 manufactureras más importantes de 2018". Manufactura (in Spanish). 13 July 2018. Retrieved 1 July 2021.
  146. "Pronto nuevo SIEM digital de ECONOMIA y CONCAMIN-CONCANACO plataforma de PIED para llevar TI a Pymes". El Heraldo de México (in Spanish). 26 June 2018. Retrieved 8 July 2021.
  147. "Reconocen A Grupo Bimbo Como La Compañía En México Más Comprometida Con El Uso De Energías Renovables Y Sustentabilidad". Grupo Bimbo (in Spanish). 23 May 2018. Archived from the original on 9 July 2021. Retrieved 8 July 2021.
  148. ^ "Certificados Emitidos por PROFEPA 2018 (Spanish)" (PDF).
  149. Social, Secretaría del Trabajo y Previsión. "Implementa STPS aciones en beneficio de la salud y seguridad de los trabajadores". gob.mx (in Spanish). Retrieved 8 July 2021.
  150. "Reconoce STPS a Bimbo como "Empresa Segura"". El Financiero (in Spanish). 27 February 2018. Retrieved 8 July 2021.
  151. "Otorgan certificado de industria limpia a Planta Mérida de Bimbo". sdpnoticias. 8 May 2018. Retrieved 8 July 2021.
  152. "Estas son las megamarcas más valoradas del mundo; Bimbo, la única mexicana". El Universal (in Spanish). 6 March 2019. Retrieved 22 July 2021.
  153. Forbes Staff (27 February 2019). "Reconocen a Bimbo como una de las empresas más éticas del mundo • Negocios • Forbes México". Forbes México (in Mexican Spanish). Retrieved 22 July 2021.
  154. "Grupo Bimbo receives Sustainability Award". www.bakingbusiness.com. Retrieved 22 July 2021.
  155. "Estas son las 500 empresas más importantes de México 2019". Expansión (in Spanish). Retrieved 22 July 2021.
  156. "Meaningful Brands® 2019 – Havas Future Together" (in Mexican Spanish). Archived from the original on 22 July 2021. Retrieved 22 July 2021.
  157. "Estas son las empresas más transparentes de México". Expansión (in Spanish). Retrieved 22 July 2021.
  158. Comercial, Escuela Bancaria y. "Doctorado Honoris Causa". www.ebc.mx (in Spanish). Retrieved 22 July 2021.
  159. mundoadmin (25 November 2019). "México debe aprovechar amenaza y convertirla en oportunidad". Mundo Ejecutivo (in Mexican Spanish). Archived from the original on 29 July 2021. Retrieved 29 July 2021.
  160. Sánchez, Sheila (4 June 2020). "Bimbo, la marca con mayor penetración en México; Coca-Cola, la más consumida". Forbes México (in Mexican Spanish). Retrieved 29 July 2021.
  161. "Reconocen a Grupo Bimbo por cuarto año consecutivo como una de "Las Empresas Más Éticas del Mundo"". Grupo Bimbo (in Spanish). 9 June 2020. Archived from the original on 29 July 2021. Retrieved 29 July 2021.

External links

Portals:
Grupo Bimbo
Mexico
USA
Central
America
  • Breddy
Canada
India
Mexico IPC companies of Mexico (as of 30 July 2021)
Categories: