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Markkinointi & Mainonta

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Finnish marketing magazine (1994–2020)

Markkinointi & Mainonta
CategoriesMarketing magazine
Frequency
  • Weekly (1994–2009)
  • Biweekly (2009–2020)
Founded1994
Final issue18 December 2020
CompanyAlma Talent
CountryFinland
Based inHelsinki
LanguageFinnish
ISSN1237-6655
OCLC925301832

Markkinointi & Mainonta, abbreviated as M&M, (Finnish: Marketing and Advertising) was a marketing magazine based in Helsinki, Finland. It was in circulation between 1994 and 2020.

History and profile

M&M was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur. Weckström was the founding editor of the magazine. M&M was first owned by Talentum. Later it became part of Alma Talent.

M&M came out weekly between its start in 1994 and 2009. Then it appeared on a biweekly basis. As of 2009 Heimo Hatakka was the editor-in-chief of the magazine.

The target audience of M&M was marketing professionals, including the managers and decision makers in the field. The magazine published annual lists such as Top 300 brands. The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising. The last edition of the magazine appeared on 18 December 2020. The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia.

M&M sold 3,500 copies in 2018.

See also

List of magazines in Finland

References

  1. Ossi Kurki-Suonio (November 2020). "Amazon's secretive launch took the Swedes with a surprise". Kauppalehti. Retrieved 25 August 2021.
  2. Kim Weckström (27 December 2020). "Näin Markkinointi & Mainonta -lehti syntyi". Kauppalehti (in Finnish). Retrieved 24 November 2023.
  3. ^ "M&M ja Tietoviikko harventavat ilmestymistään". Yle Uutiset (in Finnish). 21 September 2009. Retrieved 24 November 2023.
  4. ^ "Markkinointi & Mainonta lakkautetaan". MRKTNG (in Finnish). 19 November 2020. Retrieved 25 August 2021.
  5. Matti Markkola (6 March 2009). "Mediakyttä: Markkinointi ja mainonta lakkautetaan – katso kuvat". Ylioppilaslehti (in Finnish). Retrieved 25 August 2021.
  6. ^ "Facts". G+J. Archived from the original on 1 October 2020. Retrieved 25 August 2021.
  7. Vilma Luoma-Aho; et al. (2010). "Corporate reputation and the news media in Finland". In Craig Carroll (ed.). Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets. London; New York: Routledge. p. 48. ISBN 978-1-135-25244-1.
  8. Richard Hogqvist (2010). Epica Book 23: Europe's Best Advertising. Singapore: AVA Publishing SA. p. 9. ISBN 978-2-88479-108-3.
  9. Tero Kartastenpää (18 December 2020). "Markkinointi & Mainonta meni nettiin ennen muita ja keräsi alan juorut juottamalla olutta juhlissa: Nyt ilmestyi lehden viimeinen numero, ja se on lähinnä surullinen". Helsingin Sanomat (in Finnish). Retrieved 24 November 2023.
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