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Drop (company)

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(Redirected from Massdrop) Community-driven commerce platform
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Drop
FormerlyMassdrop
Company typeSubsidiary
IndustryConsumer electronics
Founded2012; 12 years ago (2012) in
San Francisco, California, U.S.
Founders
  • Steve El-Hage (CEO)
  • Nelson Wu
  • Will Bright
HeadquartersMilpitas, California, United States
Area servedWorldwide
Number of employees100+
ParentCorsair (2023–present)
Websitedrop.com

Drop (formerly Massdrop) is an American e-commerce company based in San Francisco, California. In July 2023, Corsair purchased Drop, while retaining its original brand and staff.

History

Drop founders Steve El-Hage and Nelson Wu met in Toronto, Canada, where El-Hage was studying economics at the University of Toronto. The two had grown up using online forums as a way of exploring their hobbies, but believed these forums had many shortcomings, including disorganized meetups and unreliable group buys. They thought that by combining their forum experiences with their interest in bulk buying, they could create a site that would better support their enthusiast in communities. The pair moved to Silicon Valley, where they met Will Bright and started Massdrop in 2012.

Drop changed its name from Massdrop in April 2019.

On July 17, 2023, Corsair announced it had acquired Drop.

Business model

Initially, Drop sold products exclusively from existing manufacturers. Drop would organize and facilitate group buys for their community members. They allowed community members to influence the products chosen to be sold through forums and polls. Drop originally worked with various communities, but have since primarily sold products relating to the mechanical keyboard and audiophile communities.

The company has since introduced their own exclusive products, collaborations, and private-label products under the names Drop and Drop Studio.

Past Drop products

Past products include the Massdrop x Sennheiser HD 6XX headphones, Massdrop x Sennheiser HD 58X headphones, Massdrop CTRL Mechanical Keyboard, Massdrop x Sennheiser PC37X gaming headset, Massdrop x Koss ESP/95X, among others.

Funding

In September 2014, Drop raised $6.5 million in a Series A round led by Mayfield Fund with additional investment from previous backers Kleiner Perkins Caufield & Byers, First Round Capital, and Cowboy Ventures. In August 2015, the company secured $40 million in Series B funding led by August Capital with additional investment from Mayfield Fund, First Round Capital, and Cowboy Ventures.

References

  1. ^ Takahashi, Dean (September 24, 2014). "Massdrop raises $6.5M to enable enthusiast communities to use their massive buying power". Venture Beat. Retrieved August 23, 2017.
  2. Green, Dennis (August 17, 2015). "This startup is reinventing the flash sale for discerning men — and it just raised $40 million". Business Insider UK. Retrieved August 23, 2017.
  3. Konrad, Alex (June 11, 2014). "Massdrop's Zany Plan To Rally Internet Mobs For Discounts Is Working--For Now". Forbes. Retrieved December 8, 2014.
  4. "Step forward in our evolution". Drop. Retrieved 2023-07-17.
  5. ^ Danziger, Pamela N. (2018-04-16). "Kickstarter Meets Costco". www.forbes.com. Forbes. Retrieved 2024-08-02.
  6. ^ Kronsberg, Matthew (2018-07-16). "The CEO Turning Passionate Gadget Fans Into Product Designers". www.bloomberg.com. Retrieved 2020-03-01.
  7. "Massdrop Evolves Brand to Become Drop, Launches New User Experience to Enable Passions and Products". prnewswire.com. PR Newswire. 2019-04-29. Retrieved 2023-09-02.
  8. Henderson, Bill (2018-05-28). "Massdrop HD 6XX Headphones Review". daily.slickdeals.net. Slickdeals. Retrieved 2024-08-02.
  9. Picks, Amir Ismael, Insider. "Sennheiser released an affordable version of one of its best headphones — but there are only 5,000 pairs". Business Insider. Retrieved 2019-04-30.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. Roach, Jacob. "The best mechanical keyboards you can buy". Business Insider. Retrieved 2019-04-30.
  11. "Massdrop x Sennheiser PC37X Review: An Elusive Gem". Tom's Guide. 2017-01-27. Retrieved 2019-04-30.
  12. Guttenberg, Steve. "Gobsmacked by the sound of the latest Massdrop Koss headphone". CNET. Retrieved 2019-04-30.
  13. Ha, Anthony (September 24, 2014). "Massdrop Raises $6.5M To Turn Group Buying Into A Broader Community Platform". TechCrunch. Retrieved August 23, 2017.
  14. Mac, Ryan (August 13, 2015). "After Nabbing Former Amazon Executive, Massdrop Rakes In $40 Million". Forbes. Retrieved August 23, 2017.
  15. Ha, Anthony (August 13, 2015). "Group Commerce Startup Massdrop Raises $40M". TechCrunch. Retrieved August 23, 2017.

External links

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