Misplaced Pages

Max Fashion

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
Emirati fashion brand, subsidiary of Landmark Group
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Misplaced Pages's content policies, particularly neutral point of view. Please discuss further on the talk page. (August 2018) (Learn how and when to remove this message)
The topic of this article may not meet Misplaced Pages's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.
Find sources: "Max Fashion" – news · newspapers · books · scholar · JSTOR (April 2023) (Learn how and when to remove this message)
(Learn how and when to remove this message)
Max Fashion
Company typeSubsidiary
IndustryRetail
FoundedMay 2004; 20 years ago (2004-05)
HeadquartersDubai, United Arab Emirates, United Arab Emirates
Area servedWorldwide
Key peopleKabir Lumba CEO Max & Director Landmark Group, Vasanth Kumar, Executive Director,
Shital Mehta, CEO (India)
Number of employees6,000
ParentLandmark Group
WebsiteOfficial Website

Max Fashion (or just Max) is a fashion brand under the banner of the UAE-based Landmark Group. The brand was first launched in May 2004.

History

Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in Indore.

Max is present in the Middle East, North Africa, South East Asia & India, with over 500 stores encompassing 8.5 million sq.ft., across 20 countries, including United Arab Emirates, India, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, Tunisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia, Iraq and Syria.

In India, Max is a division of Lifestyle India Pvt. Ltd.. It opened its first store in Indore in 2006. Max has more than 200 stores in India across 80 cities. Max is a mono brand with its own label merchandise that is created by in-house designers.

Brand marketing

Max Fashion often launches billboard collections in Dubai. In December 2018, Microsoft and Ombori partnered with Max to install interactive bilingual voice activated mirrors in Dubai's Ibn Battuta Mall.

References

  1. "Landmark Group rejigs top management; Shital Mehta joins Max Retail as CEO". FashionNetwork. 10 November 2017.
  2. https://www2.maxfashion.com/qa/en/about-us?gbraid=0AAAAADQfQlG3FdilunCdLg6exLGrHaOdF&gclid=Cj0KCQjwrs2XBhDjARIsAHVymmRs2c0i0y0sl2o182IWPMaYemWnIK5ZDdrgBtA39v6TANDaqob5gNoaAsdzEALw_wcB
  3. "UAE's Max Fashion opens first store in Malaysia". www.zawya.com. Retrieved 2021-09-29.
  4. Kazi, Zainab S (2016-06-15). "Success Story: Max India, democratizing everyday fashion - Indiaretailing.com". Indiaretailing.com. Retrieved 2017-12-11.
  5. OOH, INSITE (28 July 2021). "Max Fashion Returns on UAE's Billboards Launching Their Latest Collection". INSITE OOH Media Platform | Outdoor Advertising Campaigns. Retrieved 2021-09-29.
  6. Baron, Katie. "The Bilingual Smart Mirror Satisfying Dubai's Ravenous Taste For Fashion Tech". Forbes. Retrieved 2021-09-29.
Categories: