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Maxima Group

Maxima Group logo
Exterior of a Maxima store in Vilnius
Company type	Private
Industry	Retail, general merchandise
Founded	1992; 32 years ago (1992) in Vilnius
Headquarters	Vilnius, Lithuania
Area served	Bulgaria Poland Baltics
Key people	Manfredas Dargužis, CEO
Products	Groceries, consumer goods
Revenue	€5.845 billion (2023)
Net income	49,290,000 Euro (2020)
Total assets	2,200,790,000 Euro (2020)
Number of employees	37,828 (2023)
Parent	Vilniaus Prekyba UAB
Subsidiaries	UAB Maxima LT Maxima Latvija SIA Maxima Eesti OÜ Barbora UAB Maxima Bulgaria EOOD Stokrotka Sp. z o.o. Franmax UAB
Website	maximagrupe.eu/en

Maxima Grupė UAB is a Lithuanian group of retail chain companies operating in Lithuania, Latvia, Estonia, Poland and Bulgaria. It is the largest Lithuanian capital company and the largest employer in the Baltic states. As of  2023, Maxima has 1599 stores in Lithuania, Latvia, Estonia, Poland and Bulgaria. Each store offers between 3,000 and 65,000 brands, depending on the size of the store. The group employs around 40,000 people. Its main headquarters are in Vilnius, Lithuania.

History

Three stores with different names were opened in Vilnius in 1992. First Maxima store was opened in 1998.

At the end of 2011, Maxima Group bought the Aldik supermarket chain in Poland with 24 stores.

Between 2012 and 2020, Maxima also operated a division in Spain, under the names SuperSol (supermarkets) and Cash Diplo (Cash & Carry). It mainly operated in Madrid and Andalusia. It was acquired in 2012 to the DinoSol group, and SuperSol was sold in 2020 to Carrefour, while Cash Diplo was subject to a corporate takeover in 2021.

In 2019, "Aldik" and "Stokrotka" retail chains are merged and continue to operate under one name, "Stokrotka".

Statistics

Maxima LT

Maxima LT is the largest part of Maxima Group. Maxima stores in Lithuania hold 30% of the total retail market. In 2011, GILD Bankers announced that Maxima Group was the most valuable company. Maxima LT employs 12,704 people (as of December 2023), and operates 246 stores.

Maxima LT CEOs

• 2008–2011: Gintaras Jasinskas
• 2011–2014: Arūnas Zimnickas
• 2014–2017: Žydrūnas Valkeris
• 2017–2020: Kristina Meidė
• 2020-2022: Jolanta Bivainytė
• 2022-2023: Tomas Rupšys
• 2023-present: Jolanta Biainytė

Maxima Latvija

On 21 November 2013, the roof of a Maxima XX store in Riga collapsed, killing 54 people and seriously injuring many more. So far it is not known what caused the disaster, but the police are investigating three scenarios: that there was an error in architectural design and authorities overseeing planning had been negligent; that the cause was related to the initial building procedure; and that it was caused by the current construction of the green roof.

Aldik

Maxima Group operated in Poland under the name of Aldik, to 2018, when these stores started changing to Stokrotka after Maxima Group became main shareholder of Poland's EMPERIA HOLDING S.A. which operates the Stokrotka name.

SuperSol

The Spanish supermarket chain SuperSol was owned by Maxima between 2012 and 2020. The supermarket had a presence in the Madrid province (including Ávila, Guadalajara and Toledo in the metropolitan area) and Southern Spain (Andalusia, Extremadura, Ceuta and Melilla).

This Spanish arm also included Cash Diplo as a Cash & Carry division. Cash Diplo was subject to a corporate takeover in 2021.

Gallery

• Maxima store in Druskininkai (XX size)
• Maxima store in Tallinn (XX size)
• Maxima store in Kaunas (XXX size)

See also

• List of supermarkets
• List of shopping malls in Lithuania
• List of supermarket chains in Lithuania
• Zolitūde shopping centre roof collapse

References

1. "Corporate Governance - MAXIMA Grupė". www.maximagrupe.eu. Archived from the original on 2020-12-29. Retrieved 2020-12-23.
2. "2022 Consolidated Annual Report".
3. "Archived copy" (PDF). Archived from the original (PDF) on 2024-05-21. Retrieved 2024-05-21.{{cite web}}: CS1 maint: archived copy as title (link)
4. "Organisational structure". www.maximagrupe.eu. Archived from the original on 29 December 2020. Retrieved 11 June 2019.
5. "Organizational chart".
6. "Maxima Group | Devex".
7. "Who we are". maximagrupe.eu. Archived from the original on 2023-04-16. Retrieved 2021-01-03.
8. "Maxima - MadeinVilnius.lt - Vilniaus naujienų dienoraštis".
9. ""Maxima grupei" leista įsigyti Lenkijos prekybos tinklą". DELFI. 29 December 2011. Retrieved 1 July 2015.
10. "Aprendizajes del fracaso de Maxima Group con Supersol". Enric Ezquerra. 1 September 2020. Retrieved 29 June 2021.
11. "Dinosol vende la cadena Supersol". EL PAÍS. 5 March 2012. Retrieved 16 March 2021.
12. "Carrefour compra las tiendas de Supersol en España por 78 millones de euros". ABC. 27 August 2020. Retrieved 29 June 2021.
13. ""Maxima Grupė" jungia savo prekybos tinklus Lenkijoje". 15min.lt/verslas (in Lithuanian). Retrieved 2022-07-13.
14. "2023 Consolidated Annual Report" (PDF). www.maximagrupe.eu.
15. "Vertingiausių Lietuvos bendrovių dešimtuke - Maxima, "Lietuvos dujos" ir "Lietuvos energija"". DELFI. 23 December 2011. Retrieved 1 July 2015.
16. Maxima LT, UAB (employees statistics)
17. "Maxima LT Launches 'Low Price Guarantee' Campaign". ESM Magazine. 23 February 2017. Retrieved 2023-01-13.
18. ""Maxima LT" vadovaus G.Jasinskas". Archived from the original on 2010-04-20. Retrieved 2018-04-07.
19. "Iš tarnybos į..." Archived from the original on 2018-03-17. Retrieved 2018-04-07.
20. ""Maximos" vadovybėje - rokiruotė". DELFI.
21. "Keičiasi "Maxima LT" vadovas". DELFI.
22. "New Board of Maxima Grupė formed, J. Bivainytė appointed as CEO". www.maximagrupe.eu. Retrieved 2019-11-05.
23. ""Vilniaus prekyboje" – septynių vadovų rotacija, naują vadovą turi ir "Maxima LT" - Verslo žinios".
24. "Vėl rotacija: J. Bivainytė grįžta vadovauti "Maxima LT"".
25. "Cilvēki meklē atbildes par Zolitūdes traģēdijas iemesliem un atbildīgajiem" (in Latvian). la.lv. 23 November 2013. Retrieved 23 November 2013.
26. "Koniec powstałej w Lublinie sieci sklepów. Aldiki zmienią się w Stokrotki". Lublin112.pl Wiadomości z Lublina i regionu. Lublin, Lubelskie, Lubelszczyzna. Ważne informacje z kraju (in Polish). Retrieved 2019-09-13.
27. "Quiénes somos" (in European Spanish). Retrieved 2021-06-29.
28. "Directivos SuperSol comprarán división mayorista" (in European Spanish). 8 February 2021. Retrieved 2021-06-29.

External links

• Maxima Lithuania
• Maxima webpage in English

• Supermarkets of Lithuania
• Companies based in Vilnius
• 1992 establishments in Lithuania
• Retail companies established in 1992
• Lithuanian brands