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Mega MGC Coffee

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South Korea coffeehouse chain

Mega MGC Coffee
HeadquartersSouth Korea
Number of locations3,000+ (2024)
ProductsCoffee
Websitewww.mega-mgccoffee.com

Mega MGC Coffee (Korean: 메가 MGC 커피) is a coffee shop chain in South Korea.

Founded in 2015 and operated as a franchise, it has gained popularity, especially among students and young people, due to its affordable prices. The brand uses soccer player Son Heung-min and idol group ITZY as its promotional models.

In May 2024, it became the first low-cost coffee chain in Korea to surpass 3,000 stores, making it the second-largest coffee shop chain in Korea by number of stores. That same month, Mega Coffee opened its first overseas store in Mongolia and is considering expansion into Asia and the United States.

In July 2024, it collaborated with the Chinese company miHoYo and their game, Genshin Impact, releasing a menu and merchandise inspired by the character The Wanderer. Within 15 days of launching the collaboration, approximately 600,000 items were sold, and membership registration in the ordering app increased fivefold compared to the previous month.

In addition to selling beverages, Mega MGC Coffee also engages in entertainment ventures, such as hosting concerts in collaboration with external companies and supporting drama productions.

Products

Example of products

In addition to coffee like Americano, the shop sells several dozen varieties of iced and hot drinks, including latte, Ade, and decaf coffee. Seasonal and collaboration-limited menus are also available. Besides beverages, the shop sells desserts such as shaved ice, bread, and cakes, as well as related products like instant coffee and water bottles.

References

  1. zuzu@bizwatch.co.kr, 김지우 기자 (14 May 2024). "[인사이드 스토리]메가커피 '3000호점'의 함정". 비즈니스워치 (in Korean). Retrieved 24 September 2024.
  2. "Coffee shop chains to enjoy in Korea". KoreabyMe. 21 August 2020. Retrieved 24 September 2024.
  3. "[신재훈의 광고썰전 (184)] 손흥민 & 잇찌의 메가커피 vs BTS 뷔의 컴포즈 커피 달콤 살벌한 커피 브랜드 광고 대전". 뉴스투데이 (in Korean). Retrieved 24 September 2024.
  4. "많이 보인다 했더니...메가커피, 10년 만에 3,000호점 문 열어". 한국일보 (in Korean). 11 May 2024. Retrieved 24 September 2024.
  5. Global, K. E. D. "Mega Coffee to open first store in Mongolia". KED Global. Retrieved 24 September 2024.
  6. "MSN". www.msn.com. Retrieved 24 September 2024.
  7. "메가MGC커피, '원신' 컬래버 출시 15일 만에 60만개 돌파". 뉴스1 (in Korean). 13 August 2024. Retrieved 24 September 2024.
  8. 기자, 강석봉 (13 August 2024). "메가MGC커피, '원신' 콜라보 출시 15일 만에 총 60여 만개 판매". 스포츠경향 (in Korean). Retrieved 24 September 2024.
  9. 기자, 황대영 (29 August 2024). "메가커피에 '원신' 입히니 앱오더 이용자 5배↑". 서울와이어 (in Korean). Retrieved 24 September 2024.
  10. WoW!Korea. "「SHINee」テミン＆「WayV」も、「SBS MEGA CONCERT」 5次ラインナップ公開…19日開催（WoW!Korea）｜ｄメニューニュース". topics.smt.docomo.ne.jp (in Japanese). Retrieved 24 September 2024.
  11. "「MEGA MGC COFFEE」、キム・スヒョン主演tvN「涙の女王」のドラマ制作支援". K-POP、韓国エンタメニュース、取材レポートならコ레ポ！ (in Japanese). 20 March 2024. Retrieved 24 September 2024.
  12. NEWSIS／エンタメコリア (9 January 2024). "「死ぬほど寒くてもアイス飲料」 メガMGCコーヒーで今年最も売れたドリンクは？". life.chosunonline.com (in Japanese). Retrieved 24 September 2024.
  13. "메가MGC커피". 메가커피 커피전문점, 프랜차이즈, 메가엠지씨커피, 빅사이즈 투샷, 가맹안내, 테이크아웃 (in Korean). Retrieved 24 September 2024.
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