Misplaced Pages

The Press Your Luck scandal was contestant Michael Larson's 1984 record-breaking win of $110,237 (equivalent to $323,296 in 2023) on the American game show Press Your Luck.

An Ohio man with a penchant for get-rich-quick schemes, Larson studied the game show and discovered that its ostensibly randomized game board was actually only five different patterns of lights. After successfully auditioning in person at the Los Angeles studio, Larson performed on May 19, 1984, and beat the show so dramatically, he was accused by executives of CBS, the network on which Press Your Luck aired, of cheating.

After the network paid, Larson moved on to other endeavors. In 1995, he fled a law-enforcement investigation of a fraudulent multi-level marketing scheme, and died in hiding in 1999 in Apopka, Florida.

A recurring subject of interest and inspiration, the event has been revisited in two documentaries by the Game Show Network, a Spanish-language graphic novel, and the 2024 film The Luckiest Man in America, starring Paul Walter Hauser as Larson.

Background

Press Your Luck

CBS' Press Your Luck is a half-hour television game show. Each half of the show began with a round of multiple-choice questions, where contestants earned three spins of the Big Board for each correct answer. The Big Board was a ring of 18 light-up squares that rapidly illuminated in a seemingly random sequence until a contestant pressed their button to stop the lights. The sequence was actually limited to only five different patterns, a holdover from the pilot episode's limited budget, an Achilles' heel and calculated risk understood by the show's producers.

Each chosen square represented three results, including prizes such as vacations, cash, and extra spins on the board; each spin also had a one-in-six chance to hit a Whammy, an animated character who wiped out that contestant's accumulated winnings. Over the show's first few episodes, winners averaged about US$14,000 (equivalent to about $43,000 in 2023). The show ran from September 1983 to September 1986, hosted by Peter Tomarken.

Michael Larson

Michael Larson
Michael Larson in his Lebanon High School yearbook, The 1967 Trilobite
Born	Paul Michael Larson (1949-05-10)May 10, 1949 Lebanon, Ohio, US
Died	February 16, 1999(1999-02-16) (aged 49) Apopka, Florida, US
Other names	"Mike"
Occupations	Air conditioning repair ice cream truck driver
Children	3

Paul Michael "Mike" Larson was born to Ruth Larson on May 10, 1949 in Lebanon, Ohio. One of four brothers, he graduated from Lebanon High School in 1967. By 1983, he was twice divorced and living at the home of his girlfriend, Teresa Dinwitty; she would later say of her "boyfriend and common-law husband, 'He always thought he was smarter than everybody else,' and that he had a 'constant yearning for knowledge.'" Larson had three children by three different women.

Larson's penchant for "always running some little scam or another" began at an early age, secretly selling marked-up candy bars to other middle-school students. Other schemes included repeatedly opening and closing bank accounts under assumed identities with those that offered $500 for each new customer. He once registered a business under a family member's name so as to fire himself and collect unemployment insurance. He was arrested by Ohio law enforcement thrice between 1969 and 1982 for receiving and concealing stolen goods, larceny by trick, and petty theft.

By 1983, he worked repairing air conditioning systems, drove a Mister Softee-branded ice cream truck, and spent the rest of his time studying a wall of twelve televisions and looking for get-rich-quick schemes.

Preparation

In November 1983, Larson first saw Press Your Luck and its record-breaking cash prizes. Fascinated, he bought a videocassette recorder (VCR), spent weeks analyzing the Big Board, and came to two conclusions. Firstly, the lights actually moved in five different predetermined patterns and not randomly as advertised. Secondly, Larson never once saw a Whammy in squares four and eight; instead, they "always contained a combination of cash and an extra spin." With these facts, Larson spent the next few months honing his skill at the game, using the VCR pause button to practice his timing.

Larson spent the last of his money flying from Ohio to Hollywood in May 1984, and auditioned for Press Your Luck. Hyping himself as an appealing contestant, he told interviewers about being unemployed, his bus ride to Hollywood out of love for the show, being unable to afford a birthday gift for his six-year-old daughter, and buying his dress shirt at a thrift store down the street for $0.65 (equivalent to $1.91 in 2023). Bill Carruthers, the show's executive producer, was impressed by Larson and won over by his charisma; contestant coordinator Bob Edwards would not recommend Larson, but because he could not articulate why, Carruthers overruled the decision.

Episode

Larson's episode of Press Your Luck was recorded on May 19, 1984. With production code number 0188, the episode was produced by Bill Mitchell and executively produced by show co-creator Bill Carruthers.

Larson was seated at the center lectern. To his right was returning-champion Ed Long from California, a Baptist minister; to his left was dental assistant Janie Litras. In the first question round, Larson earned three spins. He stopped his first spin on square 17, which revealed a Whammy, but also allowed him to calibrate the timing of his button presses. His next two spins landed on square four, giving Larson the lowest first-half total of $2,500 (equivalent to $7,332 in 2023), while both Long and Litras managed to avoid the whammy and racked up $4,080 (equivalent to $11,966 in 2023) and $4,680 (equivalent to $13,725 in 2023) with their respective spins.

Second half

In the second question round, Larson earned seven initial spins of the Big Board, and his last-place position earned him the first spin. In his first 15 spins, Larson occasionally missed his safe squares of four and eight, but was successful in avoiding Whammies, earning cash and prizes of $29,351 (equivalent to $86,079 in 2023). Beginning with spin 16, he then landed only on squares four and eight for 29 consecutive spins, totaling $102,851 (equivalent to $301,635 in 2023) in cash and prizes. After this 44th overall spin, Larson was losing his focus. On spin 45, Larson missed the extra-spin squares: "I remember that moment. I was just so drained, I suddenly forgot where the whammies were. So I stopped and passed control of the board to the other players. I felt so relieved that it was over." Ed Long received Larson's remaining spins and hit a Whammy on his first.

When the show's control-booth operators realized what Larson was doing, they called Michael Brockman, CBS's head of daytime programming. Brockman later told TV Guide, "Something was very wrong Here was this guy from nowhere, and he was hitting the bonus box every time. It was bedlam, I can tell you." Press Your Luck producers wanted to stop the show, but without any apparent rule-breaking by Larson, they were forced to allow it to continue.

When Litras's turn came around, she passed her last three spins to Larson, who was obligated by the rules to use them. Larson stopped the first two spins in squares four and eight, but he stopped the third too early and it landed on square 17. Instead of the Whammy again, though, it was a trip to The Bahamas. That ended the game, and after 47 spins of the Big Board, Michael Larson had won cash and prizes (including a sailboat and all-inclusive vacations to Kauai and The Bahamas) totaling $110,237 (equivalent to $323,296 in 2023). Ed Long still received his $11,516 (equivalent to $33,773 in 2023) from the previous episode, while Janie Litras's last Whammy had left her with nothing.

Fallout

CBS's Standards and Practices department thought that Larson had cheated and was not entitled to his winnings. Network executives pored over the footage, but could find no evidence of malfeasance. The former executive for CBS Daytime programming, Bob Boden, explained in 2007 the network's "prevailing wisdom was that he hadn't cheated; that he was just smarter than CBS." A few weeks later, they mailed Larson a check. He was ineligible to return to the show (as Long had done) because he had exceeded the network's limit of $25,000.

The episode aired on June 8 and 11, 1984, broken into two parts due to its length. Some at CBS had wanted to quash the episode entirely, and afterwards made the ultimatum that it never be aired again, even including that requirement with their broadcast syndication contracts. To prevent anyone from repeating Larson's success, the Big Board was programmed with 27 additional light patterns, and CBS set a $75,000 ceiling for contestants' winnings. Larson later contacted Press Your Luck's contestant coordinator and issued an unanswered challenge: "I know you've added patterns to the board, but I bet I can beat you again. How about a tournament of champions?"

Legacy

With the 1994 release of the film Quiz Show, Larson appeared on Good Morning America to discuss the film and his performance on Press Your Luck. On March 16, 2003, the Game Show Network (GSN) aired its first documentary film; all about the 1984 event, the two-hour Big Bucks: The Press Your Luck Scandal gave the eight-year-old network its highest Nielsen ratings yet, and reunited Litras, Long, and Peter Tomarken from the original taping. The first episode of GSN's Cover Story documentary series was also about the Press Your Luck win ("The Press Your Luck Scandal"); upon its 7:00 pm, January 14, 2018 broadcast, the hour-long episode was watched by 583,000.

On a March 17, 2003 memorial episode of Whammy! The All-New Press Your Luck (a remake of the original show), Ed Long and Janie Litras returned to play against Larson's brother, James Larson. In his 2004 book Life as a Loser, Will Leitch credited the Press Your Luck scandal with inspiring his own appearance on Win Ben Stein's Money.

Larson's 1984 record for "most game-show winnings in a single day" was $110,237 (equivalent to $323,296 in 2023). It lasted until 2006 when The Price Is Right contestant Vickyann Chrobak-Sadowski won $147,517 (equivalent to $222,956 in 2023). She was succeeded by Sheree Heil, whose 2013 Price Is Right winnings totaled $170,345 (equivalent to $222,811 in 2023).

Adaptations

A film adaptation of the event was in the works by August 2000; titled Press Your Luck, the comedy film featured Howard Franklin as screenwriter and director, Nicolas Cage as producer, and had cast Bill Murray to portray Larson.

On November 13, 2017, Modernito Books published Larson – El hombre con más suerte del mundo (Larson - The Luckiest Man in the World), a graphic novel by Javi de Castro, about Larson's Press Your Luck winning streak.

On September 5, 2024, the drama–thriller film The Luckiest Man in America premiered at the Toronto International Film Festival, starring Paul Walter Hauser as Larson.

Larson

Michael Larson paid $28,000 or $35,000 in taxes. He immediately spent some of his winnings buying lavish gifts for his daughter's sixth birthday (the day before the episode filmed); more was invested in a Ponzi scheme involving real estate.

In late 1984, Larson withdrew $100,000 in one-dollar bills to try and win a local radio contest by matching serial numbers. After redepositing half of the bills, the remaining $50,000 (equivalent to about $147,000 in 2023) was stored around Dinwitty's house while the two exhaustedly checked each bill. One evening, while the two attended a Christmas party, and with neighbors knowing of the cash, burglars stole the money. Larson was convinced Dinwitty was involved in the theft, and she later fled her home with her children until Larson vacated. As of July 2010, the burglary had not been solved.

After working as an assistant manager at Wal-Mart, Larson sold shares in a fraudulent multi-level marketing scheme; in 1995 he was charged for taking $1.8 million (equivalent to about $3.6M in 2023) from 14,000 investors. Under investigation by the Federal Bureau of Investigation, Internal Revenue Service, and U.S. Securities and Exchange Commission, he fled Ohio for Apopka, Florida, where he died of throat cancer on February 16, 1999.

Larson became regarded as a modern-day folk hero to some people, while others "regard him as a cheap huckster or a likable-but-occasionally-creepy crackpot." In 2003, Variety opined that "either the scandal nor Larson ever hit critical mass a la [the MIT Blackjack Team] and Charles Van Doren". Speaking on Larson's win the same year, the Boston Herald's John Ruch wrote that Larson should be "remembered as an original hacker and a classic American hero." In 2011, Damn Interesting opined that despite the 1984 win having been called a cheat, a scam, or a scandal, "his impressive performance on Press Your Luck may be one of the only honest days of work that Michael Larson ever did."

See also

• 1950s quiz show scandals – Revelations that contestants on TV quiz shows were secretly assisted by producers
• Charles Ingram – English fraudster (born 1963)

References

1. ^ Lynch, Greg (May 30, 2023). Bethard, Ashley (ed.). "Lebanon man and a $110,000 'Press Your Luck' scandal". Dayton Daily News. Vol. 146, no. 229. p. B2. ISSN 0897-0920. OCLC 232118157.
2. ^ Crockett, Zachary (August 17, 2016). "The Man Who Got No Whammies". Priceonomics. Archived from the original on June 13, 2022. Retrieved February 4, 2023.
3. ^ Higgins, Bill (June 11, 2019). "Hollywood Flashback: An Ice Cream Man Hacked 'Press Your Luck' in 1984". The Hollywood Reporter. ISSN 0018-3660. OCLC 44653726. Archived from the original on November 7, 2023. Retrieved April 21, 2024. In an episode of the CBS morning game show 'Press Your Luck' — which is relaunching in primetime on ABC with Elizabeth Banks as host — a 35-year-old Ohio man set a record for winnings after cracking the code to avoid the dreaded Whammy.
4. ^ Tomarken, Peter; Larson, James; McGlynn (née Dinwitty), Teresa; Schwab, Ron; Edwards, Bobby; Stern, Rick; Long, Ed; Litras Dakan, Janie; Carruthers, Bill; Brockman, Michael; Martin, Patrick; Pettijohn, Adrienne; Lieblich, Darlene; Long, Kathy; Mitchell, Bill; Boden, Bob (March 16, 2003), Big Bucks: The Press Your Luck Scandal, Game Show Network
5. ^ Hoffman, Steve (June 14, 1984). Blake, George R. (ed.). "Local Man Pressed Luck To Be A Winner". The Cincinnati Enquirer. Vol. 144, no. 66. p. C-15. OCLC 41881827.
6. ^ Social Security Death Index, Master File, Washington, D.C.: Social Security Administration
7. Kaufman, Chuck; Feltner, Bill; Keever, Jane, eds. (1967). "Classes". The 1967 Trilobite. Lebanon, Ohio: Lebanon High School. pp. 81–120.
8. ^ Bellows, Alan (September 2011). "Who Wants To Be a Thousandaire?". Damn Interesting. Archived from the original on December 19, 2022. Retrieved February 2, 2023. Michael Larson had a lot of time and TVs on his hands, and he used them to hack one of his favorite game shows.
9. ^ Allee, Shawn; Glass, Ira (July 16, 2010). "Million Dollar Idea". This American Life. Chicago Public Media. Archived from the original on January 20, 2023. Retrieved February 4, 2023. Back in the 1980s Michael Larson made the most money ever on the game show Press Your Luck. And it was no accident—Larson had a plan to get rich that surprised everyone: The home viewers, the show's producers and mostly Larson himself. This and other stories of million dollar ideas, including some from our listeners.
10. ^ Young, Justin Robert; Brushwood, Brian (March 7, 2022). "Michael Larson broke Press Your Luck". World's Greatest Con. Season 2. Episode 2. fireside.fm. Archived from the original on September 22, 2023. Retrieved April 21, 2024.
11. ^ Pena, Jessica (January 3, 2018). "Press Your Luck: GSN to Air Documentary About Game Show Scandal". TV Series Finale. Archived from the original on April 21, 2024. Retrieved April 21, 2024.
12. ^ Greenberg, Peter S. (November 26, 1994). Disney, Anthea (ed.). "The Day the Game Show Got Whammied". TV Guide. Vol. 42, no. 48 #2174. pp. 26–29. ISSN 0039-8543. Archived from the original on June 29, 2024 – via Internet Archive.
13. ^ Jillette, Penn; Teller; Boden, Bob; Newton, Todd; Long, Ed; Larson, James (January 31, 2007). "Film Frights & Red Scares". Myths & Legends. Season 1. Episode 4. TV Land.
14. ^ Fraser, Garnet (June 8, 2004). Shears, Mary Deanne (ed.). "A game show schemer's tragic win". Toronto Star. p. D9. ISSN 0319-0781. OCLC 137342540. Book recalls how contestant rocked game show world: Studied patterns, won $110,000 and then his troubles began
15. Higgins, Chris (May 6, 2013). "The Man Who Pressed His Luck ... and Won". Mental Floss. ISSN 1543-4702. Archived from the original on April 2, 2024. Retrieved April 19, 2024.
16. ^ Hopkins, Tom (November 26, 1994). "Lebanon Man Pressed His Luck to Limit". Dayton Daily News. p. 1A. ISSN 0897-0920. OCLC 232118157.
17. ^ Kiesewetter, John (March 20, 2003). Callinan, Thomas E. (ed.). "'Big Bucks' recalls scandal". The Cincinnati Enquirer. Vol. 162, no. 344. p. F4. OCLC 41881827.
18. "'Big Bucks: The Press Your Luck Scandal' Delivers Record Ratings for Game Show Network" (press release). Santa Monica, California: Game Show Network. March 18, 2003. Archived from the original on August 20, 2016. Retrieved February 4, 2023 – via PR Newswire.
19. Metcalf, Mitch (January 17, 2018). "UPDATED: SHOWBUZZDAILY's Top 150 Sunday Cable Originals & Network Finals: 1.14.2018". ShowBuzzDaily. Archived from the original on January 18, 2018. Retrieved April 21, 2024.
20. ^ Ruch, John (March 15, 2003). "Game-show flick uncovers 'Press' mess". Boston Herald. p. 28. ISSN 0738-5854. OCLC 643304073.
21. Owen, Rob (March 15, 2003). "Documentary examines '84 scam". Press Journal. Vol. 84, no. 186. Scripps Howard News Service. p. C14.
22. Chan, Anna (December 30, 2013). "'Price Is Right' gives its biggest winner yet a $157,000 car". Today. Archived from the original on August 12, 2022. Retrieved April 19, 2024.
23. "Bill Murray Presses His Luck". ABC News. August 18, 2000. Archived from the original on September 16, 2023. Retrieved March 28, 2024.
24. Tones, John (November 10, 2017). "¡Regalamos adelanto exclusivo de 'Larson – El hombre con más suerte del mundo' de Javi de Castro!" [We give away an exclusive preview of 'Larson - The Luckiest Man in the World' by Javi de Castro!]. Canino (in Spanish). Archived from the original on May 28, 2023. Retrieved April 21, 2024. Javi de Castro (autor revelación del Salón del Cómic de Barcelona 2016) vuelve con una nueva novela gráfica basada en hechos reales: Larson - El hombre con más suerte del mundo es la historia de Michael Larson, concursante del televisivo Press Your Luck en el que gracias a una buena suerte escandalosa, ganó 120.237 dólares. Pero... ¿realmente era el hombre con más suerte del mundo?
25. "The Luckiest Man in America". Toronto International Film Festival. Archived from the original on August 17, 2024. Retrieved September 20, 2024.
26. Speier, Michael (March 13, 2003). "Big Bucks: The Press Your Luck Scandal". Television Review. Variety. Vol. 278, no. 49. p. 10. ISSN 0042-2738. OCLC 60626328. A snappy documentary that charts a crafty little con job, Game Show Network's 'Big Bucks' spotlights a creep named Michael Larson and how he stuck it to CBS in 1984 on the popular 'Press Your Luck.' Comprehensive and clever, the upstart cabler's first original longform program underscores the impact that the cash-stash genre had on America's TV culture long before 'Who Wants to Be a Millionaire' and 'Survivor' and is just the sort of thing to put a young company on the map. Jackpot.

External links

• Big Bucks: The Press Your Luck Scandal at IMDb
• Media related to Michael Larson at Wikimedia Commons

• 1980s scandals
• 1984 in American television
• CBS
• Entertainment scandals
• May 1984 events in the United States
• Scandals in California
• Television controversies in the United States