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Milan Direct

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Australian furniture company

Milan Direct
IndustryOnline Retail
FoundersDean Ramler
HeadquartersAustralia
Areas served
ProductsHousewares
OwnerTemple & Webster
WebsiteMilan Direct

Milan Direct was an Australian-based furniture company that is now sold as a private label under the Temple & Webster brand. The company was founded in 2006 and operates primarily through an online marketplace.

Milan Direct was bought by online retailer Temple & Webster in 2015 for $20 million, and is traded under TPW on the ASX.

Overview

Milan Direct was founded in 2006 by Ruslan Kogan and Dean Ramler. Previously, Kogan had launched an online electronics retail business, and Ramler's family has had a history of furniture design and production. The company sells both modern and retro furniture and uses a direct to consumer distribution method.

By 2010, the company had a revenue of $5.3 million and was named to the BRW Fast Starters list. In 2011, Milan Direct generated $6.7 million in revenue and $12.6 million in 2012.

Acquisition

In November 2015, Temple & Webster acquired Milan Direct ahead of its IPO. In 2016, Milan Direct opened its first brick and mortar retail location in Richmond, Victoria. In December 2016, Temple & Webster absorbed Milan Direct, shut down its website and began selling its products from the Temple & Webster website as a private collection.

References

  1. Bailey, Michael (2 March 2014). "The Factory put Freedom Stickers on our Stuff: Milan Direct CEO Dean Ramler Says Selling Furniture as Much About Data as Design". Business Review Weekly. Retrieved 13 January 2016.
  2. Kimmorley, Sarah (14 December 2016). "Temple and Webster and Milan Direct are Merging". Business Insider Australia. Archived from the original on 14 December 2016. Retrieved 24 January 2017.
  3. ^ Bishop, Jen (12 March 2010). "Furniture Entrepreneur Grows Online Business". Dynamic Business. Retrieved 13 January 2016.
  4. Redrup, Yolanda (23 August 2013). "50 Years of Furniture: How Dean Ramler Created Australia's Leading Online Furniture Store Milan Direct". Smart Company. Archived from the original on 24 September 2015. Retrieved 13 January 2016.
  5. Carmody, Broede (31 March 2016). "Why Milan Direct Has Opened a Bricks-and-Mortar Store After 10 Years as an Online-Only Retailer". SmartCompany. Retrieved 21 April 2016.
  6. Carmody, Broede (13 November 2015). "Temple & Webster to Acquire Milan Direct and List on the ASX Next Month in a $60 Million IPO". Smart Company. Retrieved 13 January 2016.
  7. ^ Mitchell, Sue (13 November 2015). "Temple & Webster Acquires Milan Direct Ahead of IPO". Sydney Morning Herald. Retrieved 13 January 2016.
  8. ^ Thumm, Julian (13 November 2015). "Temple & Webster Acquires Milan Direct, Prepares for IPO". Power Retail. Retrieved 13 January 2016.
  9. "Temple and Webster Group LTD". EODdata. Retrieved 13 January 2016.
  10. Bishop, Jen (17 July 2010). "Ruslan Kogan:Young, Rich and Growing Two Businesses Fast". Dynamic Business. Retrieved 13 January 2016.
  11. Kidman, Angus (19 June 2015). "How I succeeded:Milan Direct's Dean Ramler". Life Hacker. Retrieved 13 January 2016.
  12. Keighran, Mandi (27 July 2012). "KnockIt Off". Sydney Morning Herald. Retrieved 13 January 2016.
  13. D'Angelo Fisher, Leo (31 March 2011). "Familiar Product, Novel Marketing". BRW. Retrieved 13 January 2016.
  14. Khadem, Nassim (20 August 2013). "Milan Direct on Track to Reach $15M Revenue As it Eyes Asia For Growth". BRW. Retrieved 13 January 2016.
  15. Thompson, Sarah; Macdonald, Anthony; Moullakis, Joey (6 November 2015). "Temple & Webster IPO Closes Over-Subscribed". Financial Review. Retrieved 13 January 2016.
  16. Thumm, Julian (31 March 2016). "Milan Direct Launches Pop-up Store". Power Retail. Retrieved 21 April 2016.
  17. "Milan Direct Opens First Melbourne Location". Internet Retailing. 31 March 2016. Retrieved 16 August 2016.
  18. Low, Catie (13 December 2016). "Temple & Webster Swallows Milan Direct". The Sydney Morning Herald. Retrieved 24 January 2017.

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