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The Miss Danmark pageant was established in 1926 when the country hosted its first national beauty contest whose winner was Edith Jørgensen. Between 1951 and 2003, Miss Denmark/Frøken Danmark selected one winner to represent Denmark at several major international beauty competitions. Among the famous Miss Danmarks include Aino Korva, Miss Danmark 1963.
From 1986 until 2013, Memborg models operated the contest. In 2015, the rights to hold the Miss Denmark national beauty pageant have been purchased by Lisa Lents (Miss World Denmark 2008) of Miss & Mister Denmark Org. The winner of Miss Denmark from now on will compete only at Miss World.
In 2013, the organization obtained the Miss Earth franchise license where they sent representatives in 2013 & 2014. After a few years break, they were back at working with Miss Earth in 2017 & 2018.
In 2018, the organization obtained the Miss Universe, Miss International, Miss Grand International & Miss Supranational franchise licenses. Since 2022, the winner of the pageant goes to Miss Universe, while the second place goes to Miss World.
Miss Universe Denmark
Between 1986 and 1995 Bo Andersen handled the Miss Universe Denmark franchise. From 1996 until 2013, Memborg Models with Lene Memborg operated the franchise. Starting in 2018, Lisa Lents took over the Miss Universe Denmark franchise. The winner of Miss Universe Denmark independent competition holds for the first time in 2019. In 2018 the Miss World Denmark 2016, Helena Heuser won the pageant.
In 2024, Victoria Kjær Theilvig became the first Danish woman to win the Miss Universe title.
Former winners
Supermodel Helena Christensen began her career in 1986 as Miss Universe Denmark. In the same year, Pia Rosenberg Larsen won Miss Denmark and competed at Miss International, where she placed as first runner-up. In 1993, T.V. personality and actress Maria Hirse won Miss Universe Denmark, but like Helena Christensen, failed to place at Miss Universe.
Denmark set to be at Miss Universe in 1952 under Miss Danmark Organization. In 1985 there was a special edition of Miss Universe Denmark. Began 1986 the main winners competed at Miss Universe again. Between 2015 and 2016 the Face of Denmark Org. selected the winners to Miss Universe. Since 2018, the Miss Danmark by Lisa Lents sets a return to Denmark at Miss Universe. Denmark did not compete at Miss Universe in the following years: 1954–57, 1962, 1971, 1974, 1991, 1997–99, 2001–2003, 2009, 2014, and 2017.
Year
Municipality
Miss Danmark
Placement at MU
Special awards
Notes
Lisa Lents directorship — a franchise holder to Miss Universe from 2018
Emma was the main winner of 2024 but she withdrew due to lack of preparation, she allocated to Miss Universe 2025 after the organization decided to send a runner-up in 2021.
Officially Miss Danmark 2000, Cecilie Elisa Dahlstrøm did not compete at Miss Universe; Heidi Meyer won the Miss Universe Danmark competition from Memborg models.
Miss Universe Danmark 1986; Bon andersen held the separation of Miss Universe Denmark competition, the Miss Danmark 1986 was Pia Rosenberg who allocated to Miss World 1986.
Lisa Lents directorship — a franchise holder to Miss World from 2009
Miss World 2023 was rescheduled to 2024 due to the change of host and when entering India as the new host, there were several issues that caused the postponement until March 2024.
