Momchilovtsi (Chinese: 莫斯利安; pinyin: Mòsīlìān) is a Chinese brand of drinkable yogurt produced by Bright Dairy & Food (光明乳业股份有限公司), a company in Shanghai. Made from Lactobacillus bulgaricus imported from Bulgaria, it was inspired by the yogurt in the village of Momchilovtsi, Bulgaria.
History
In 2008, a group of people from Bright Dairy wishing to establish yogurt-making operations came to Momchilovtsi.
Production of the yogurt began in December 2010. As of 2015, sales consisted of 3.22 billion renminbi and made up 20% of the total operating revenue of Bright Dairy & Food.
References
- ^ "Chinese Company with Seven-year History of Momchilovtsi Village Yoghurt Production". Bulgarian News Agency. 2015-09-12. Retrieved 2017-07-18.
- ""Momсhіlovtѕі" Yoghurt gainѕ huge рoрularіtу in China". Translated by Kostadin Atanasov. Radio Bulgaria. 2012-08-01. Retrieved 2017-07-18.
External links
- Momchilovtsi official site (in Chinese)
- Bright Dairy & Food (in Chinese)
- "Yoghurt drinks on the rise in China". The Australian Dairy Farmer. 2015-01-11.
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