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Mozart Distillerie

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Austrian maker of chocolate liqueurs
The liqueurs made by the Mozart Distillerie

Mozart Distillerie GmbH (established 1954) of Salzburg, Austria, is a maker of chocolate liqueurs.

Branding

The firm has successfully developed a brand based around Wolfgang Amadeus Mozart, who was born in Salzburg, which emphasises the blending of different elements that make up a liqueur in a similar way to the different parts of a work of music.

Distinctive packaging has been developed using short, round, shiny, foil-covered bottles that contrast with the tall bottles often used for alcoholic beverages and enable the liqueur to be double-stacked on the shelf in a retail outlet, allowing more product to be displayed in the same shelf space.

Investors

In 2008, Suntory Limited, part of the Suntory Group, acquired 50% of Mozart Distillerie GmbH from Bevipar AG, König Vermögens-Verwaltungs- Gesellschaft mbH and Dkfm Harald König in order to expand its portfolio of premium alcoholic beverage brands. Suntory had imported Mozart Distillerie products into Japan since 1990 under an agency contract with the Austrian company. It has partnerships with more than 40 companies and uses its powerful distribution network to sell more than 70 brands of western spirits into "emerging" markets like India and China. The deal allowed Mozart Distillerie to expand its sales outside the European market.

Products

Mozart Distillerie produces a wide range of chocolate liqueurs, including Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark, Mozart Dry Chocolate Spirit and most recently in 2013, Mozart R.G. Chocolate Cream.



See also

References

  1. Mozart Distillerie YouTube, 18 January 2007. Retrieved 16 May 2014.
  2. Suntory to Invest in the Maestro of Austrian Premium Liqueur Maker, Mozart Archived 2015-01-22 at the Wayback Machine Suntory, June 2008. Retrieved 16 May 2014. Archived here.
  3. Japan to buy half Austrias Mozart distillery by Kosty Steblovski, austriantimes.at, 12 June 2008. Retrieved 2 June 2014.
  4. Suntory buys into Mozart Drinks International, 27 August 2008. Retrieved 16 May 2014. Archived here.
  5. "New Mozart R.G. Chocolate Cream "most exciting launch in years"". thespiritsbusiness.com. 30 August 2013. Retrieved 21 May 2014.

External links

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