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Padmond Annor, also known as Nana Mitch, is a Ghanaian Snapchat lens creator, creative director, editor and content creator. He is known for his fashion and as the first Ghanaian Snapchat lens creator.

Early life and education

Nana Mitch was born in Sefwi Wiaso and has a twin brother, Padmond Annor Jr known as Schardo Mitch. He attended Grace Preparatory School and later moved on to Great Faith Preparatory School in Santasi Anyinam, Kumasi for his primary education. He completed Junior High School at Better Best Academy in Tema.

Nana attended Ofori Panin Senior High School for his senior high school education, and graduated in 2016. He later studied at the National Film and Television Institute, where he earned a BFA in film editing.

Career

Nana Mitch started to create Snapchat lenses in December 2015, when he noticed a gap on the platform about Ghanaian lenses and culture. During the COVID-19 pandemic he signed up for a virtual lens studio class. He also co-foundered Schardo TV and productions with his twin brother. Nana Mitch and his brother have created content around various topics in Ghana, such as the country's 65th Independence Day.

Among his most notable creations is the ‘’4 More For Nana’’ lens he designed for the President of the Republic of Ghana, Nana Akufo-Addo, and modelling for Don Jazzy’s ‘’Jazzy Burger’’.

Nana Mitch has created custom Snapchat lenses for African entertainment personalities such as Bobrisky, Eniola Badmus, Sister Derby, Zlatan (musician) and Hajia4Real.

Nana Mitch and his twin brother Schardo Mitch founded a fragrance brand called Relief by MB.

Ambassadorial deals

Nana Mitch is also a social media influencer who has had brand ambassador deals with Ghanaian and Nigerian brands such as Pizzaman Chickenman, SMS Properties, Ridge Condos and Jays Finder. In 2024 he has been made a brand ambassador of the following companies Clozar Africa, Duffy’s Health & Beauty, LifeTaste, and CompuGhana.

Notable mentions

Nana Mitch was named among the Keep Walking Top 30 list of African creatives by Johnnie Walker and Trace TV as Africa's Next-Gen Cultural Shape Shifters.

Awards and nominations

References

1. Daniel, Osafo (2022-03-05). "Nana Mitch: the face behind Ghana's Snapchat experience | News Ghana". newsghana.com.gh/. Retrieved 2024-02-29.
2. "Meet Ghana's first Snapchat lens creator Nana Mitch". MyJoyOnline.com. 2021-12-13. Retrieved 2023-01-30.
3. "5 minutes with influencers and content creating brothers Nana Mitch and Schardo Mitch". www.gq.co.za. Retrieved 2023-05-22.
4. "From underdogs to big steppers: the Mitch brothers' journey in retrospect". Pulse Ghana. 2022-12-14. Retrieved 2023-01-30.
5. Nartey, Laud (2022-01-11). "The man Nana Mitch, a lens creator". 3News.com. Retrieved 2023-01-30.
6. "Nana Mitch Is Personalizing Ghana's Snapchat Experience". OkayAfrica. Retrieved 2023-01-30.
7. "Draped in rich Ghanaian culture, Nana Mitch and Schardo Mitch celebrate Ghana's 66th Independence Day with stunning visuals". MyJoyOnline.com. 2023-03-06. Retrieved 2023-03-17.
8. Daniel, Osafo (2022-05-25). "Could Nana Mitch's election lens have swayed more young voters toward the NPP? | News Ghana". newsghana.com.gh/. Retrieved 2024-02-29.
9. Online, Peace FM. "Nana Mitch models for Don Jazzy's Jazzy Burgers". Peacefmonline.com - Ghana news. Retrieved 2023-01-30.
10. ""He loved our creations" - Nana Mitch & Schardo Mitch on meeting Don Jazzy". Ghana Weekend. 2022-08-30. Retrieved 2023-01-30.
11. Daniel, Osafo (7 February 2023). "Nana Mitch continues to dazzle with Snapchat Lens creations for African celebrities: Zlatan, Bobrisky, Sister Deborah, Eniola Badmus and more". News Ghana. Retrieved 2023-02-09.
12. "Nana Mitch's sublime touch elevates high-profile events for celebrities like Zlatan, Hajia4Real & Bobrisky through his Snapchat Lens creations". Ghana Weekend. 2023-02-07. Retrieved 2023-02-09.
13. "The Mitch brothers unveil relief by MB, the new line of ceramic-scented candles to soothe your senses". Citinewsroom - Comprehensive News in Ghana. 2024-02-20. Retrieved 2024-02-29.
14. "Nana Mitch and Schardo Mitch pen new ambassadorial deal with Pizzaman Chickenman". Citinewsroom - Comprehensive News in Ghana. 2022-06-09. Retrieved 2023-01-30.
15. "Nana Mitch and Schardo Mitch officially made brand ambassadors for SMS Properties". News Ghana. 16 June 2022. Retrieved 2023-01-30.
16. Arthur, Erica Nana (October 2022). "JaysFinder adds Nana Mitch, Schardo Mitch as first Ghanaian brand ambassadors". Starr Fm. Retrieved 2023-01-30.
17. Debrah, Ameyaw (2024-03-10). "Snapchat stars Nana Mitch and Schardo Mitch assume new ambassadorial roles - AmeyawDebrah.com". Retrieved 2024-09-12.
18. "THE KEEP WALKING: AFRICA TOP 30 LIST ANNOUNCED". EIN Presswire. Retrieved 2023-01-30.
19. Daniel, Osafo (2022-11-11). "Nana Mitch makes international debut on Johnny Walker and Trace Africa's Keep Walking: Africa Top 30 | News Ghana". newsghana.com.gh/. Retrieved 2024-02-29.
20. "Full list of nominees for GhanaWeb Excellence Awards Youth Edition". GhanaWeb. 2022-11-18. Retrieved 2023-01-30.
21. "Breaking Boundaries: The Mitch brothers continue to make waves with latest nomination". Ghana Weekend. 2023-03-31. Retrieved 2023-04-15.
22. admin (2023-07-17). "Osebo, Glenn Samm, others nominated for Ghana Modeling and Fashion Awards 2023". The Spectator. Retrieved 2023-08-29.
23. Daniel, Osafo (2023-09-06). "Nana Mitch gains two nominations at Pulse Influencer Awards 2023 | News Ghana". newsghana.com.gh. Retrieved 2023-09-14.
24. Agambila, Dorcas (2023-11-15). "Nana Mitch picks 'Snapchat Influencer of the Year' nomination at Visa King RTP Awards 2023". Pulse Ghana. Retrieved 2024-09-12.
25. Amissah, Francis (12 May 2024). "The Mitch brothers nominated for Ghana Entertainment Awards USA 2024". Ghanaweb.com. Retrieved 17 May 2024.

External links

• Instagram
• TikTok

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