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Never Broke Again, also known as Never Broke Again, LLC, often abbreviated as NBA, is a record label based in Baton Rouge, Louisiana, founded by American rapper Kentrell "YoungBoy Never Broke Again" Gaulden, Rodrick "OG3Three" Jeanpierre, and Kyle "Montana" Claiborne in 2015. It was launched as an imprint of Atlantic Records, a division of Warner Music Group until 2022, after which it has operated as an imprint of Motown, a division of Universal Music Group. Never Broke Again has signed and released albums for artists such as Quando Rondo and NoCap, and several upcoming Southern hip hop artists.

History

The NBA label was originally a part of Atlantic Records' when YoungBoy Never Broke Again signed his 5-year record deal with the label and music had begun being officially licensed to a company titled Never Broke Again, LLC. The label has since grown to be independent of Atlantic and is now signed under Motown Records who distribute their music. However, the label also releases independently from Motown through UnitedMasters.

On May 17, 2017, the label released its first compilation project, Extortion Season, distributed by Empire. The project sees appearances from Never Broke Again artists such as NBA Big B, NBA KD, and the label's co-founder, OG 3Three. The collective released their second project together, Ain't 2 Long, which was distributed through UnitedMasters. The compilation sees appearances from D-Dawg, Meechy Baby, NBA Ben 10, NBA Big B, NoCap, Phat Black, P Yungin, Quando Rondo, RJAE, Rojay MLP, and the label's co-founder, YoungBoy Never Broke Again.

On September 8, 2021, following the promotion of Ethiopia Habtemariam to the Chairman and CEO of Motown Records in March, it was announced that Never Broke Again and Motown Records would enter a joint venture deal and the label would be led by Youngboy and Kyle "Montana" Clairborne. When asked in an interview, Habtemariam spoke on her decision to ink the deal with the label:

"I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels. I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world."

— Ethiopia Habtemariam

YoungBoy noted that for him, the deal had come into place because he "had a responsibility to artists to make sure to find the right partner for label." Clairborne noted that his decision was influenced by the fact that "Motown has been an inspiration for generations – a place that helps develop artists, songwriters and business executives." Maurice "Kenoe" Jordan, a Grammy Awards winning producer and the vice president of A&R of Motown noted that his decision to proceed with the deal was influenced by the fact he is also from Baton Rouge, Louisiana and due to that he has "a great understanding of one another and this partnership was always something that I wanted to bring to Motown." He also noted that "YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I’m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level."

Following the label's joint venture deal, Never Broke Again released their first project under the label, Never Broke Again: The Compilation, Vol. 1 on November 19, 2021. The eighteen-track project features artists such as Big B, RJae, NoCap, Meechy Baby, P Yungin, RoJay, Herm, Quando Rondo, and NBA YoungBoy, the label's primarily pushed artists.

On June 10, 2022, the label released its first project of the year, Never Broke Again Presents: Green Flag Activity, the title dedicated to the infamous green flags that they use to represent themselves. The sixteen-track album was preceded by two singles, "Pull Up Actin" by YoungBoy Never Broke Again and P Yungin which was released on April 1, 2022, and "Gang Baby" by YoungBoy Never Broke Again and P Yungin featuring RJAE and Rojay MLP. The collective's second project of the year, the Halloween themed Never Broke Again: Nightmare on 38th St was released on October 28, 2022. It was preceded by one single, "Searching" by NBA Ben 10. The project only featured artists from YoungBoy's hometown, Baton Rouge.

Roster

Current acts

Former acts

In-house producers

Discography

Compilation albums

Singles

Artist releases

Studio albums

Extended plays

Compilation albums

Mixtapes

References

1. OG 3Three: I Started NBA, 25 February 2017, retrieved 2022-06-11
2. ^ Needham, Jack (2021-09-08). "MOTOWN RECORDS INKS GLOBAL DEAL WITH YOUNGBOY NEVER BROKE AGAIN'S LABEL, NEVER BROKE AGAIN". Music Business Worldwide. Retrieved 2022-10-24.
3. "NBA Youngboy Signs 5-Album Contract With Atlantic Records. Deal Worth $2M?". Kollege Kidd. August 25, 2017.
4. ^ "Extortion Season by Never Broke Again". May 26, 2017.
5. ^ "Ain't 2 Long by Never Broke Again". October 31, 2020.
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8. Caldwell, Brandon (2021-10-20). "NBA YOUNGBOY DROPS COMPILATION TAPE 'NEVER BROKE AGAIN VOLUME 1'". HipHopDX. Retrieved 2023-03-20.
9. Callas, Brad (2022-06-10). "YoungBoy Never Broke Again Drops New Compilation Mixtape 'Green Flag Activity' With Never Broke Again Collective". Complex. Retrieved 2023-03-20.
10. Partridge, Ken (2022-06-10). "Read All The Lyrics To The New Compilation 'Never Broke Again Presents: Green Flag Activity'". Genius. Retrieved 2023-03-20.
11. Kyles, Yohance (2022-06-10). "YoungBoy's Never Broke Again Crew Drops 'Green Flag Activity' Mixtape". AllHipHop. Retrieved 2023-03-20.
12. Kirby, Mason (2022-10-29). "Never Broke Again label drops compilation project 'Nightmare on 38th St'". Our Generation Music. Retrieved 2023-03-20.
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21. "Pull Up Actin by Never Broke Again, YoungBoy Never Broke Again & P Yungin on Apple Music". April 1, 2022. Retrieved April 1, 2022 – via Apple Music.
22. Schube, Will (13 May 2022). "Never Broke Again Releases New Single 'Gang Baby'". Retrieved 30 October 2022.
23. Harling, Danielle. "YoungBoy Never Broke Again Announces "Until Death Call My Name" Album". HipHopDX. Retrieved April 13, 2023.
24. Price, Joe. "Quando Rondo Shares Debut Album QPac f/ 2 Chainz, Lil Durk, and More". Complex. Retrieved April 13, 2023.
25. Caulfield, Keith (September 20, 2020). "YoungBoy Never Broke Again Achieves Third No. 1 Album in Less Than a Year on the Billboard 200 Chart With 'Top'". Billboard. Retrieved April 13, 2023.
26. Robinson, Joshua (September 24, 2021). "NBA YoungBoy Promotes "Sincerely, Kentrell" With "No Features Necessary" Billboards". HotNewHipHop.
27. "NoCap Taps Kodak Black, NBA Youngboy & More For "Mr Crawford"". HotNewHipHop. April 29, 2022. Retrieved April 13, 2023.
28. Elibert, Mark (August 4, 2022). "NBA YoungBoy Enlists Quavo, Rod Wave + More For 'The Last Slimeto' Tracklist". HipHopDX. Retrieved April 13, 2023.
29. Mamo, Heran (January 23, 2023). "YoungBoy Never Broke Again's New Album 'I Rest My Case' Release Date & Cover Revealed". Billboard. Retrieved January 4, 2023.
30. Cho, Regina (March 10, 2023). "Quando Rondo drops off new "Tear It Down" visual". Revolt.tv. Retrieved March 11, 2023.
31. Qureshi, Arusa (March 25, 2023). "NBA YoungBoy announces new album 'Don't Try This At Home'". NME. Retrieved April 13, 2023.
32. Horvath, Zachary (November 15, 2024). "Quando Rondo Guides Listeners Through His Life On Here For A Reason". HotNewHipHop. Retrieved November 16, 2024.
33. Andrews, Elias (December 6, 2024). "YoungBoy Never Broke Again Delivers With I Just Got A Lot On My Shoulders". HotNewHipHop. Archived from the original on December 6, 2024. Retrieved December 6, 2024.
34. Horvath, Zachary (August 19, 2024). "Quando Rondo Releases Here For A Reason: In The Darkest Time EP Amid Legal Troubles". HotNewHipHop. Retrieved November 9, 2024.
35. "4Respect 4Freedom 4Loyalty 4WhatImportant by YoungBoy Never Broke Again on Apple Music". September 14, 2018 – via Apple Music.
36. "Lost Files by NBA KD on Apple Music". May 15, 2021 – via Apple Music.
37. Grant, Shawn (December 23, 2022). "NBA YOUNGBOY DROPS OFF NEW MIXTAPE 'LOST FILES'". The Source. Retrieved December 30, 2022.
38. "Before I Go by YoungBoy Never Broke Again on Apple Music". June 27, 2016 – via Apple Music.
39. "38 Baby by YoungBoy Never Broke Again on Apple Music". October 27, 2016 – via Apple Music.
40. "Mind of a Menace 3 by YoungBoy Never Broke Again on Apple Music". November 4, 2016 – via Apple Music.
41. "AI YoungBoy by YoungBoy Never Broke Again on Apple Music". August 4, 2017 – via Apple Music.
42. "Ain't Too Long by YoungBoy Never Broke Again on Apple Music". October 7, 2017 – via Apple Music.
43. "Fed Baby's by YoungBoy Never Broke Again and Moneybagg Yo on Apple Music". November 16, 2017 – via Apple Music.
44. "Master the Day of Judgement by YoungBoy Never Broke Again on Apple Music". May 19, 2018 – via Apple Music.
45. "NBA Gurilla by BBG Baby Joe on Apple Music". August 17, 2018 – via Apple Music.
46. "Decided by YoungBoy Never Broke Again on Apple Music". September 7, 2018 – via Apple Music.
47. "Life After Fame by Quando Rondo on Apple Music". September 24, 2018 – via Apple Music.
48. "Kane & O-Dog by YoungBoy Never Broke Again and VL Deck on Apple Music". October 19, 2018 – via Apple Music.
49. "Realer by YoungBoy Never Broke Again on Apple Music". December 20, 2018 – via Apple Music.
50. "Boo Mode 4.0 by BBG Baby Joe on Apple Music". February 4, 2019 – via Apple Music.
51. "5th God by NBA Big B on Apple Music". April 26, 2019 – via Apple Music.
52. "From the Neighborhood to the Stage by Quando Rondo on Apple Music". May 10, 2019 – via Apple Music.
53. "The Backend Child by NoCap on Apple Music". May 28, 2019 – via Apple Music.
54. "Boo Mode 4.0 by BBG Baby Joe on Apple Music". August 19, 2019 – via Apple Music.
55. "AI YoungBoy 2 by YoungBoy Never Broke Again on Apple Music". October 11, 2019 – via Apple Music.
56. "The Hood Dictionary to the Stage by NoCap on Apple Music". November 19, 2019 – via Apple Music.
57. "Still Flexin, Still Steppin by YoungBoy Never Broke Again on Apple Music". February 21, 2020 – via Apple Music.
58. "38 Baby 2 by YoungBoy Never Broke Again on Apple Music". April 24, 2020 – via Apple Music.
59. "Thoughts of a Demon by NBA Big B on Apple Music". June 5, 2020 – via Apple Music.
60. "Steel Human by NoCap on Apple Music". July 16, 2020 – via Apple Music.
61. "Diary of a Lost Child by Quando Rondo on Apple Music". August 26, 2020 – via Apple Music.
62. "The Appetizer by OG 3Three Never Broke Again on Apple Music". October 2, 2020 – via Apple Music.
63. "Until I Return by YoungBoy Never Broke Again on Apple Music". November 11, 2020 – via Apple Music.
64. "Nobody Safe by YoungBoy Never Broke Again and Rich the Kid on Apple Music". November 20, 2020 – via Apple Music.
65. "Demons Everywhere I Go by P Yungin on Apple Music". December 21, 2020 – via Apple Music.
66. "Let Me Go Home Alone by P Yungin on Apple Music". April 30, 2021 – via Apple Music.
67. "Still Taking Risks by Quando Rondo on Apple Music". May 7, 2021 – via Apple Music.
68. "Lost Files 2 by NBA KD on Apple Music". May 23, 2021 – via Apple Music.
69. "Retaliation by P Yungin on Apple Music". July 23, 2021 – via Apple Music.
70. "From the Bayou by YoungBoy Never Broke Again and Birdman on Apple Music". December 10, 2021 – via Apple Music.
71. DJ, First Class (January 21, 2022). "YoungBoy Never Broke Again returns with new 'Colors' mixtape". Revolt. Retrieved October 30, 2022.
72. "KAM by P Yungin on Apple Music". January 28, 2022 – via Apple Music.
73. "Ratchet Talk by Meechy Baby on Apple Music". February 25, 2022 – via Apple Music.
74. Rose, Jordan (March 4, 2022). "DaBaby and YoungBoy Never Broke Again Drop New Project 'Better Than You'". Complex. Retrieved October 30, 2022.
75. Caraan, Sophie (September 6, 2022). "NBA YoungBoy Delivers New Mixtape 'Realer 2'". Hypebeast. Retrieved October 30, 2022.
76. "Dropkick Murphys, Pixies, Slipknot, Sammy Hagar, Bjork lead this week's new music releases". 27 September 2022. Retrieved 30 October 2022.
77. Epinzoa, Joshua (7 October 2022). "Stream YoungBoy Never Broke Again's New Project '3800 Degrees'". Complex Networks. Retrieved 30 October 2022.
78. Zhan, Jennifer (21 October 2022). "NBA YoungBoy Celebrates Birthday by Dropping Ma' I Got a Family". Retrieved 30 October 2022.
79. "Who is Meechy 2 by Meechy Baby on Apple Music". November 11, 2022 – via Apple Music.
80. Gee, Andre (October 4, 2022). "It's Quando Rondo's Turn". Rolling Stone. Retrieved November 24, 2022.
81. Bras Nevares, Gabriel (December 18, 2022). "NoCap Releases New Mixtape, "The Main Bird"". HotNewHipHop. Retrieved December 30, 2022.
82. "Skully Scene 2 by WhoGangDee Never Broke Again on Apple Music". December 30, 2022 – via Apple Music.
83. "Show No Slack by OG 3Three on Apple Music". January 13, 2023 – via Apple Music.
84. "Ignore The Hate by Rojay MLP on Apple Music". February 2, 2023 – via Apple Music.
85. "Sincere by OG 3Three on Apple Music". February 14, 2023 – via Apple Music.
86. "Tru Scars by NBA Big B on Apple Music". February 17, 2023 – via Apple Music.
87. II, C. Vernon Coleman IIC Vernon Coleman (8 May 2023). "YoungBoy Never Broke Again to Drop Mixtape Same Day as Lil Durk Album". XXL Mag. Retrieved 2023-05-09.
88. Nevares, Gabriel Bras (17 June 2023). "Gunna & More Bring Us Only Gifts With Bangers On Our "Fire Emoji" Playlist Update". HotNewHipHop. Retrieved 2023-07-04.
89. "Reborn by Herm Tha Blacksheep on Apple Music". June 21, 2023 – via Apple Music.
90. "Pain Real by NBACHOPPABOYE on Apple Music". June 23, 2023 – via Apple Music.
91. "Streets Aint Safe by NBA Big B on Apple Music". June 26, 2023 – via Apple Music.
92. Grant, Shawn (October 27, 2023). "YoungBoy Never Broke Again Announces Decided 2 Album with Three New Singles". The Source. Retrieved December 29, 2023.
93. "The Biggest Owl by WhoGangDee Never Broke Again on Apple Music". November 1, 2024 – via Apple Music.

External links

• Never Broke Again on Instagram
• Never Broke Again on Twitter
• Never Broke Again on TikTok
• Never Broke Again on Spotify

• American record labels
• Contemporary R&B record labels
• Hip-hop record labels
• Record labels established in 2015
• Music publishing companies of the United States
• Companies based in Baton Rouge, Louisiana