Never Ever (Ayumi Hamasaki song)

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.

Information

"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

Commercial endorsements

"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.

Track listing

"Never Ever" (Original Mix) – 4:41
"Never Ever" (Yuta's prayer mix)
"Seasons (H-H Remix)"
"Never Ever" (Project O.T. MIX)
"Never Ever" (Laugh & Peace MIX)
"Never Ever" (Empty Pot Shuttlecock Wood)
"Evolution" (Ayu Can Hear U Mix)
"Never Ever" (nicely nice hot stab remix)
"Never Ever" (tears of aquarius mix)
"Never Ever" (Original Mix -Instrumental-) – 4:41

Live performances

March 9, 200: Music Station
March 10, 2001: CountDown TV
March 19, 2001: Hey! Hey! Hey!

Charts

Oricon Sales Chart (Japan)

Release	Chart	Peak Position	First Week Sales	Sales Total	Chart Run
7 March 2001	Oricon Daily Singles Chart	1
	Oricon Weekly Singles Chart	1	423,480	757,000	12
	Oricon Yearly Singles Chart	16

RIAJ certification: 3× Platinum

References

"Affiliate Year Unity Festival". Archived from the original on 2007-10-14.
Ayumi Hamasaki CM - Kirin Supli 1 15s (Never Ev - Yahoo! Video

External links

"Never Ever" information at Avex Network
"Never Ever" information at Oricon

v t e Ayumi Hamasaki singles
Discography
1990s	"Poker Face" "You" "Trust" "For My Dear..." "Depend on You" "Whatever" "Love (Destiny)" "To Be" "Boys & Girls" "Appears" "Kanariya"
2000s	"Fly High" "Vogue" "Far Away" "Seasons" "Surreal" "Audience" "M" "Evolution" "Never Ever" "Endless Sorrow" "Unite!" "A Song Is Born" "Daybreak" "Connected" "Free & Easy" "Voyage" "Forgiveness" "No Way to Say" "Moments" "Inspire" "Carols" "Step You" "Is This Love?" "Fairyland" "Heaven" "Bold & Delicious" "Pride" "Startin'" "Born to Be..." "Blue Bird" "Glitter" "Fated" "Talkin' 2 Myself" "Together When..." "Mirrorcle World" "Days" "Green" "Rule" "Sparkle" "Sunrise (Love Is All)" "Sunset (Love Is All)" "You Were..." "Ballad"
2010s	"Moon" "Blossom" "Crossroad" "How Beautiful You Are" "Feel the Love" "Merry-Go-Round" "Terminal" "Zutto..." "Last Minute" "Walk" "Step by Step"
2020s	"Ohia no Ki" "Dreamed a Dream" "23rd Monster" "Nonfiction" "Summer Again"
Other	"Next Level" "Dream On" "Progress" "You & Me" "Movin' On Without You"
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