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No Tech for Apartheid (NoTA) is an international campaign that works to end Project Nimbus, a contract between Google, Amazon and Israel. Starting with an anonymous letter written by Google and Amazon workers condemning the deal, the group eventually became a dedicated campaign with an emphasis on pressuring the two tech giants to cancel the project. The workers argue that the relative lack of oversight for the project means it likely will be used for violent purposes. Under the terms of the agreement, it appears that the companies in question are not permitted to deny services to any government entities, meaning that while certain uses might run up against their terms of service, Google and Amazon are not necessarily able to prevent services provided as part of Nimbus from being used for violent acts.

Founding

In April 2021 the Israeli Ministry of Finance announced that Google and Amazon had won the bid to "set up and operate Israel's Project Nimbus", described as "a massive state tender that will see Israel build its own local cloud storage server centers at an investment of roughly 4 billion shekel." In 2022, The Intercept 'obtained' a trove of documents and videos showing the exact kinds of products Google would be providing to the Israeli government, including the "full suite of machine-learning and AI tools available through Google Cloud Platform", without providing specifics of how they would be used. This ambiguity led employees at both companies to begin agitating against the deal internally, and when that did not get results or even a response, workers created an external campaign to put pressure on their employers, following the model of Mijente's "No Tech for ICE" campaign.

Demonstrations

NoTA has engaged in multiple demonstrations since its formation, often outside conferences and outside corporate headquarters across multiple US states and countries.

In June 2024 the campaign announced a pledge wherein "More than 1,100 self-identified STEM students and young workers from more than 120 universities have signed a pledge to not take jobs or internships at Google or Amazon until the companies end their involvement in Project Nimbus".

Google and Amazon's response

Google has repeatedly stated that its work on the Project Nimbus contract is "not aimed at military work" and that it is not "relevant to weapons or intelligence services", and Amazon has not publicly discussed the project. In February 2024, however, the head of the Israeli National Cyber Directorate was quoted as saying "Phenomenal things are happening in battle because of the Nimbus public cloud, things that are impactful for victory. And I will not share details."

In March 2024, a Google Cloud software engineer was fired after a video of them shouting "I refuse to build technology that empowers genocide," in reference to Project Nimbus, at a company event went viral. On 16 April, dozens of employees participated in sit-ins at Google's New York and Sunnyvale Headquarters to protest against Google supplying cloud computing software to the Israeli government. Employees occupied the office of Google Cloud chief executive Thomas Kurian, while livestreaming the peaceful protest. Nine employees were charged with trespassing and 28 were fired, with firings reaching over 50 individuals in the days after the protests. NoTA criticized Google by calling this "a flagrant retaliation" against workers including those who were not directly involved in the sit-in. Google denied firing any employee who was not directly involved and maintained that Project Nimbus involved non-military workloads compliant with Google's Terms of Service:

We have been very clear that the Nimbus contract is for workloads running on our commercial cloud by Israeli government ministries, who agree to comply with our Terms of Service and Acceptable Use Policy. This work is not directed at highly sensitive, classified, or military workloads relevant to weapons or intelligence services.

References

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6. Solomon, Shoshanna (2021-05-24). "Israel signs deal for cloud services with Google, Amazon | The Times of Israel". Times of Israel. Archived from the original on 2021-05-24. Retrieved 2024-07-23.
7. Swinhoe, Dan (2021-05-25). "Israel Government says AWS and Google can't boycott Nimbus Project - DCD". Data Center Dynamics. Archived from the original on 2021-06-22. Retrieved 2024-07-23.
8. Ziv, Amitai (2021-04-21). "Israel Picks Google, Amazon for Massive Official Cloud; 'Data Will Remain Here' - Tech News - Haaretz.com". Haaretz. Archived from the original on 2022-06-27. Retrieved 2024-07-22.
9. Biddle, Sam (2022-07-24). "Documents Reveal Advanced AI Tools Google Is Selling to Israel". The Intercept. Archived from the original on 2024-07-18. Retrieved 2024-07-22.
10. "'Google chooses apartheid over justice': Workers protest against Project Nimbus". Middle East Eye. Archived from the original on 2022-09-09. Retrieved 2024-07-22.
11. Jr, Edward Ongweso (2022-07-12). "'No Tech for Israeli Apartheid:' Protesters Disrupt AWS Conference Over Military Contract". Vice. Archived from the original on 2022-07-12. Retrieved 2024-07-22.
12. "No Tech for Apartheid: Protesters Call Out Google for Cloud Contract with Israel". Democracy Now!. Archived from the original on 2024-05-19. Retrieved 2024-07-22.
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15. ^ Haskins, Caroline. "STEM Students Refuse to Work at Google and Amazon Over Project Nimbus". Wired. ISSN 1059-1028. Archived from the original on 2024-06-18. Retrieved 2024-07-22.
16. ^ Haskins, Caroline. "The Hidden Ties Between Google and Amazon's Project Nimbus and Israel's Military". Wired. ISSN 1059-1028. Archived from the original on 2024-07-20. Retrieved 2024-07-22.
17. הטוני, יוסי (2024-02-29). ""אין לנו ברירה - הענן הוא העתיד" -". אנשים ומחשבים - פורטל חדשות היי-טק, מיחשוב, טלקום, טכנולוגיות (in Hebrew). Archived from the original on 2024-02-29. Retrieved 2024-07-22.
18. "Google fires employee after pro-Palestine protest at Israeli tech conference in NYC". Middle East Eye. March 8, 2024. Archived from the original on 2024-04-05. Retrieved March 11, 2024.
19. Grant, Nico (April 18, 2024). "Google Fires 28 Employees Who Protested an Israeli Cloud Contract". The New York Times. Archived from the original on 2024-04-18. Retrieved April 19, 2024.
20. ^ Sainato, Michael (2024-04-27). "Workers accuse Google of 'tantrum' after 50 fired over Israel contract protest". The Guardian. ISSN 0261-3077. Archived from the original on 2024-04-27. Retrieved 2024-07-22.
21. Zimmermann, David (2024-04-18). "Google Fires Employees over Anti-Israel Office Sit-Ins". National Review. Retrieved 2024-08-06.

• Criticism of Amazon
• Criticism of Google
• Hashtags
• Israeli apartheid
• Israel–Hamas war protests in the United States
• 2020s in labor relations
• 2020s labor disputes and strikes
• Anti-Israeli sentiment in the United States