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North
Studio album by Matchbox Twenty
Released	August 28, 2012
Recorded	Mid-2011
Genre	Pop rock alternative rock
Length	42:24
Label	Emblem/Atlantic
Producer	Matt Serletic
Matchbox Twenty chronology
Exile on Mainstream (2007) North (2012) Where the Light Goes (2023)
Singles from North
"She's So Mean" Released: June 12, 2012 "Overjoyed" Released: August 28, 2012 "Our Song" Released: April 13, 2013

Professional ratings

Aggregate scores
Source	Rating
Metacritic	57/100
Review scores
Source	Rating
AllMusic
American Songwriter
Consequence of Sound	F
Newsday	B−
PopMatters	5/10
Q
Rolling Stone
USA Today

North is the fourth studio album by American rock band Matchbox Twenty. It was released on August 28, 2012, in Australia and September 4, 2012, through Atlantic Records worldwide. It is the first album from the band to debut at No. 1 on the Billboard 200, selling 95,000 copies in its first week. It is also the first album of all new material that the band has released since More Than You Think You Are in 2002, although they recorded six new songs for their 2007 compilation album Exile on Mainstream. It is also their first full-length studio album since rhythm guitarist Adam Gaynor's departure from the band in 2005, as well as their last album produced by longtime producer Matt Serletic.

Background and recording

In 2004, rhythm guitarist Adam Gaynor left the band. The group then went on hiatus, with the future of the band uncertain. In 2007, the remaining four group members reunited to do a compilation album, and ended up recording seven new songs over the course of one session. For the first time, every member of the group worked on songwriting. After the compilation album was released, the group parted ways again on another hiatus, the group's future still uncertain. Many of Rob Thomas's confidantes urged him to leave the band and focus on his burgeoning solo career, but Thomas did not want to give up on the band and started writing songs intended for the group's next album. Finally, on September 4, 2010, while on VH1's Top 20 Music Video Countdown, Thomas stated that Matchbox Twenty was planning to start working on their next studio album in mid-September of that year.

Due to the band members living in different locations, their first recording sessions took place in New York City, Los Angeles, and Nashville where Rob Thomas, Paul Doucette, and Kyle Cook were living, respectively. As a result of the different recording environments, the group amassed a large amount of new material of various styles which could have become multiple albums. The group had about 60 songs to choose from when they all met up in Nashville and shared a house over a three-month period during the summer of 2011. The group worked on creating a short list of songs for the album, but it was a stressful process, as the group members disagreed on which musical direction the new album should take.

For three months, they argued and drank, in what Thomas described as a "$100,000 bender". One of the major factors that encouraged the group to finally move forward was a visit from record producer Matt Serletic, who they had not worked with since 2002's More Than You Think You Are. The group decided to have Serletic produce the album. Regarding Serletic's return, Paul Doucette stated: "It sort of became evident that bringing someone new to the table was maybe not the best idea. We have such a great shorthand with Matt, it was sort of like, 'What are we waiting for?'" Once they started recording the album at Serletic's Emblem Studios in Calabasas, California, they had narrowed down to about 20 songs. For the first time, the band recorded several songs written solely by Doucette, Cook, and Brian Yale.

The final album was cut down to 12 songs and was primarily recorded at Emblem Studios with additional recording at Electric Lady Studios, Studio Eleven:17, Sweatshop Studios, and Dark Horse Recording Studio. Five bonus tracks were also recorded for the album. Regarding the album's title, Doucette told Rolling Stone: "The title refers to us finding our way. We went into this record with a lot of material. Many different songs that could have taken us in many different directions. It sort of overwhelmed us for a bit. But, at a certain point, we figured it out. We figured out where 'North' was."

Release

The lead single from the album, "She's So Mean", was released on June 12, 2012. A promotional video for the second single, "Overjoyed", was released on August 28, 2012. The third single, "Our Song", was released on April 13, 2013.

Promotion

In 2012, the band embarked on a worldwide tour, the North Tour, to promote the album. The 2013 Summer Tour co-headlining tour with Goo Goo Dolls later took the band through the United States and Canada.

Commercial performance

North became the band's first album to debut at number one on the US Billboard 200, selling 95,000 copies in its first week. It was certified gold by the Recording Industry Association of America on June 22, 2016. The album also reached number one in Australia, making it Matchbox Twenty's fourth album to top the chart there, and was later certified platinum by the Australian Recording Industry Association.

Track listing

All tracks are written by Rob Thomas, except where noted

Personnel

Charts

Certifications

References

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4. Ritt, Megan (August 27, 2012). "Album Review: Matchbox Twenty – North". Consequence of Sound. Retrieved September 13, 2012.
5. Gamboa, Glenn (August 31, 2012). "Matchbox Twenty's 'North' review". Newsday. Retrieved September 13, 2012.
6. Lepore, Steve (September 19, 2012). "Matchbox Twenty: North | PopMatters". Popmatters.com. Retrieved December 3, 2012.
7. "North by Matchbox Twenty". Metacritic. Retrieved 3 October 2016.
8. Hunter, James (September 3, 2012). "North | Album Reviews". Rolling Stone. Retrieved September 13, 2012.
9. Jones, Steve; Shriver, Jery; Gundersen, Edna (September 4, 2012). "Listen Up: Dave Stewart, Matchbox Twenty, and more". USA Today. Retrieved September 13, 2012.
10. ^ Caulfield, Keith. "Matchbox Twenty Gets First No. 1 Album on 'Billboard 200 Charts". Billboard.com. Retrieved September 26, 2022.
11. "The two lives of Rob Thomas: Solo artist and Matchbox Twenty star".
12. ^ Greenwald, David (September 4, 2012). "Matchbox Twenty Q&A: 'We Had This No-Fear Rule'". Billboard.com. Retrieved December 3, 2012.
13. "Matchbox Twenty's First Album in 9 Years Brings New Resolve, Possible Drinking Problem". The Hollywood Reporter. 9 April 2012.
14. "Matchbox 20 Heads 'North': Inside the New Album". Billboard.
15. Coachman, Kirsten (September 3, 2012). "Interview: Matchbox Twenty's Rob Thomas Discusses the Band's New Album, North". Blogcritics.org. p. 5. Retrieved December 3, 2012.
16. Emblem/Atlantic Records (2012). North (Media notes). Matchbox Twenty. Emblem/Atlantic Records. 531746-2.
17. "Matchbox Twenty to Release 'North' in September". Rolling Stone. 17 May 2012.
18. "North". September 4, 2012. Retrieved 3 October 2016 – via Amazon.
19. Williams, Nick (November 12, 2012). "Matchbox Twenty Announce 'North' Tour 2013 Dates". Billboard. Prometheus Global Media. Archived from the original on 26 January 2013. Retrieved 26 January 2013.
20. "Matchbox Twenty and Goo Goo Dolls Announce Co-Headlining North American Summer Tour; Multi-Platinum Selling Bands Set to Kick-Off Tour June 25th in Manchester, NH" (Press release). Marketwire. 18 March 2013. Archived from the original on 1 April 2013. Retrieved 1 April 2013.
21. ^ "American album certifications – Matchbox Twenty – North". Recording Industry Association of America. Retrieved September 26, 2022.
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40. "Top Rock Albums – Year-End 2012". Billboard. Retrieved February 5, 2021.

• 2012 albums
• Matchbox Twenty albums
• Albums produced by Matt Serletic
• Atlantic Records albums