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Alex da Kid

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(Redirected from Not Easy) British music producer (born 1983)

Alex da Kid
Grant in 2016Grant in 2016
Background information
Birth nameAlexander Junior Grant
Also known as
  • Alex da Kidd
  • by.ALEXANDER
Born (1983-08-27) 27 August 1983 (age 41)
Bristol, England
OriginWood Green, London, England
Genres
Occupations
  • Record producer
  • songwriter
  • record executive
Years active2008–present
Labels
Musical artist

Alexander Junior Grant (born 27 August 1983), professionally known as Alex da Kid or by.ALEXANDER, is a British music producer from Wood Green, London. He has gained recognition for producing several hit singles for artists of multiple music genres (mostly hip hop and alternative rock), such as Dr. Dre ("I Need a Doctor"), Nicki Minaj ("Massive Attack"), B.o.B ("Airplanes" featuring Hayley Williams), Eminem ("Love the Way You Lie" featuring Rihanna), Matthew Koma ("Stars"), Diddy ("Coming Home" with Dirty Money featuring Skylar Grey), Imagine Dragons ("Radioactive" "Believer") and Cheryl ("Under The Sun").

Although he now lives in Los Angeles, the Evening Standard named him one of "London's Most Influential People in 2011." He has been nominated for numerous Grammy Awards including "Album of the Year" for his work on Rihanna's Loud. His record label, KIDinaKORNER, is a subdivision of Interscope Records. In both 2013 and 2014, Grant (as owner of KIDinaKORNER Records) was chosen by Billboard Magazine for their "Top 40 Under 40." In 2020, Grant released a jazz album titled 000 CHANNEL BLACK, under the pseudonym by.ALEXANDER.

Early life

Alexander Junior Grant was born 27 August 1983 in North London, to a Jamaican father and an English mother. Grant was a professional footballer, playing for Bristol City until 19 years of age, at which time a friend introduced him to the digital music editing software FruityLoops, prompting an interest in music production. He then attended University of West London (UWL) to study towards a master's degree in Audio Technology, now called Advanced Music Technology.

Musical career

Universal Music Publishing Group's Jessica Rivera first heard about Grant in 2009 though Grant's lawyer Scott Felcher. On request, Grant sent Rivera some of his music, and the publishing executive later related her reactions to HitQuarters: "It hit me right away that this dude had something different to bring to the table ... He wasn't just straight up hip-hop – his sound was very different and transcended genres."

In 2011, Grant launched his record label, KIDinaKORNER. In 2012, he co-written and co-produced multiple songs for Christina Aguilera's seventh studio album Lotus.

In 2016, Grant released his first solo project as an artist. The single, "Not Easy" features X Ambassadors, Elle King and Wiz Khalifa via KIDinaKORNER/RCA Records. The track was written and produced by Alex da Kid for KIDinaKORNER, Sam Harris, Casey Harris, Adam Levin, Elle King, and Wiz Khalifa. In 2017, Grant released his second track, "American Funeral" which was a co-written collaboration with Joseph Angel.

In a Music Connection magazine cover story from January 2015, Grant said, as a producer, he co-writes everything that he works on with the artists.

On 27 August 2020, Grant released his first full-length project, a jazz album titled 000 CHANNEL BLACK, under the moniker by.ALEXANDER. The album features guest appearances from 070 Shake, Tanerélle, Charles Bukowski, Michèle Lamy, Rainsford and Irina Shayk.

Other ventures

In 2020, Grant founded _by.ALEXANDER, his own luxury fashion label. His debut collection, called "000 CHANNEL BLACK", features a mix of one-off pieces and elevated sportswear styles. Actor Gary Busey and model Irina Shayk star in the first editorial campaign, kicking off the launch. Designed and developed in Los Angeles by Grant himself, the unisex 19-piece collection is full of contrasting details and juxtapositions.

Discography

Studio albums

List of studio albums
Title Album details
000 CHANNEL BLACK

Singles

Title Year Album
"Not Easy"
(Alex da Kid featuring X Ambassadors, Elle King and Wiz Khalifa)
2016 non-album singles
"American Funeral"
(Alex da Kid and Joseph Angel)
2017
"Go 2.0"
(Alex da Kid featuring Jorja Smith, H.E.R. and Rapsody)
2018
"Trumpets"
(by.ALEXANDER featuring 070 Shake)
2020 000 CHANNEL BLACK
"le merveilleux résumé"

Production discography

Main article: Alex da Kid production discography

Singles produced

List of singles as either producer or co-producer, with selected chart positions and certifications, showing year released, performing artists and album name
Title Year Peak chart positions Certifications Album
US US
R&B
US
Rap
AUS CAN FRA GER NZ SWE UK
"Massive Attack"
(Nicki Minaj featuring Sean Garrett)
2010 122 65 non-album single
"Airplanes"
(B.o.B featuring Hayley Williams of Paramore)
2 65 2 2 2 89 8 1 10 1 B.o.B Presents: The Adventures of Bobby Ray
"Love the Way You Lie"
(Eminem featuring Rihanna)
1 1 1 1 1 1 1 1 1 2
  • RIAA: 11× Platinum
    (Diamond)
  • ARIA: 9× Platinum
  • BPI: 2× Platinum
  • BVMI: Platinum
  • IFPI SWI: 3× Platinum
  • RIANZ: 2× Platinum
Recovery
"Coming Home"
(Diddy-Dirty Money featuring Skylar Grey)
11 83 21 4 7 8 4 5 26 4
  • RIAA: 2× Platinum
  • ARIA: 3× Platinum
  • BPI: Gold
Last Train to Paris
"I Need a Doctor"
(Dr. Dre featuring Eminem and Skylar Grey)
2011 4 124 16 12 8 29 25 23 56 8
  • RIAA: 2× Platinum
  • BPI: Silver
non-album single
"Words I Never Said"
(Lupe Fiasco featuring Skylar Grey)
89 Lasers
"Rise Above 1"
(Reeve Carney featuring Bono and The Edge)
74 71 Spider-Man: Turn Off the Dark
"Dance Without You"
(Skylar Grey)
non-album singles
"Invisible"
(Skylar Grey)
86 63
"Invincible"
(MGK featuring Ester Dean)
108 Lace Up
"Under the Sun"
(Cheryl)
12 A Million Lights
"C'mon Let Me Ride"
(Skylar Grey featuring Eminem)
2012 84 17 Don't Look Down
"Radioactive"
(Imagine Dragons)
3 6 5 28 4 4 1 12
  • RIAA: 10× Platinum (Diamond)
  • ARIA: 4× Platinum
  • BPI: Platinum
  • BVMI: Platinum
  • IFPI SWE: 6× Platinum
  • IFPI SWI: Platinum
  • MC: 3× Platinum
  • RMNZ: 3× Platinum
Night Visions
"Demons"
(Imagine Dragons)
2013 6 11 4 15 15 12 7 13
  • RIAA: 5× Platinum
  • ARIA: 2× Platinum
  • BPI: Silver
  • IFPI SWE: 4× Platinum
  • IFPI SWI: Gold
  • MC: Platinum
  • RMNZ: Platinum
"On Top of the World"
(Imagine Dragons)
79 10 43 35 13 10 40 34
  • ARIA: 3× Platinum
  • BPI: Silver
  • IFPI SWE: 2× Platinum
  • RMNZ: Platinum
"Final Warning"
(Skylar Grey)
Don't Look Down
"Monster"
(Imagine Dragons)
78 41 Smoke + Mirrors (Deluxe Edition)
"Jungle (Remix)"
(X Ambassadors and Jamie N Commons featuring Jay Z)
2014 87 62 55 44 18 non-album single
"I Bet My Life"
(Imagine Dragons)
28 36 15 42 65 28 27
  • RIAA: Gold
  • MC: Platinum
Smoke + Mirrors
"Bed of Lies"
(Nicki Minaj featuring Skylar Grey)
62 19 7 41 134 13 11 73 The Pinkprint
"Gold"
(Imagine Dragons)
Smoke + Mirrors
"Burning Bridges"
(Ludacris featuring Jason Aldean)
Ludaversal
"American Oxygen"
(Rihanna)
2015 78 65 59 25 39 11 71 non-album single
"Renegades"
(X Ambassadors)
17 43 6 10 10 70 38
  • ARIA: Gold
  • MC: 4× Platinum
  • SNEP: Gold
  • BVMI: Gold
  • BPI: Silver
  • RIAA: Platinum
VHS
"Unsteady"
(X Ambassadors)
20 94 61
  • MC: Platinum
  • RIAA: 2× Platinum
"Sucker for Pain"
(Lil Wayne, Wiz Khalifa, Imagine Dragons, Logic, Ty Dolla Sign and X Ambassadors)
2016 15 3 7 19 18 8 5 9 11
  • ARIA: Platinum
  • SNEP: Gold
  • RMNZ: Gold
  • BPI: Silver
  • RIAA: 2× Platinum
Suicide Squad
"Not Easy"
(Alex da Kid featuring X Ambassadors, Elle King and Wiz Khalifa)
73
non-album singles
"American Funeral"
(Alex da Kid and Joseph Angel)
2017
"Thunder"
(Imagine Dragons)
4 --- --- 2 18 20 2 3 10 20
  • FIMI: Gold
  • RMNZ: Gold
  • IFPI: Gold
EVOLVE

References

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  2. "Alex da Kid". Grammy awards. 30 November 2011.
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  4. Zemler, Emily (29 July 2013). "40 Under 40: Alex da Kid". Billboard. Retrieved 29 July 2013.
  5. "Alex da Kid: The Brit behind 2010's biggest hit". BBC News. 21 December 2010.
  6. Kondo, Toshitaka (2010). Production Credit (Alex da Kid). XXL Magazine. p. 103.{{cite book}}: CS1 maint: location missing publisher (link)
  7. "MA Advanced Music Technology". London College of Music (LCM). University of West London (UWL).
  8. "Interview with Jessica Rivera". HitQuarters. 22 June 2011. Retrieved 24 July 2011.
  9. "Christina Aguilera – Lotus (2012, CD)". Discogs. Retrieved 11 March 2024.
  10. Blistein, Jon (21 October 2016). "Alex da Kid Taps Wiz Khalifa, X Ambassadors, Elle King for Debut Single". Rolling Stone. Retrieved 4 December 2017.
  11. Hazel, Allison (24 February 2017). "Alex da Kid & Joseph Angel Release New Collab 'American Funeral': Listen". Billboard. Retrieved 4 December 2017.
  12. Rob Putnam (26 January 2015). "Alex da Kid on Production Process and Philosophy feature". Music Connection. Retrieved 28 December 2015.
  13. "Alex da Kid Returns as by.ALEXANDER for New Album '000 CHANNEL BLACK'". Hypebeast.com. 27 August 2020. Retrieved 7 December 2020.
  14. "Alex da Kid Just Launched His Own Luxury Fashion Label, _by.ALEXANDER". Vmagazine.com. 20 August 2020. Retrieved 7 December 2020.
  15. "Alex da Kid Debuts First Collection From His Own Luxury Fashion Label". Hypebeast.com. 21 August 2020. Retrieved 7 December 2020.
  16. "000 CHANNEL BLACK by _BY.ALEXANDER". Music.apple.com. Retrieved 7 December 2020.
  17. ^ "American Funeral - Single by Alex da Kid & Joseph Angel on Apple Music". iTunes Store. 24 February 2017. Retrieved 5 May 2017.
  18. "TRUMPETS (feat. 070 Shake) - Single by _BY.ALEXANDER". Music.apple.com. Retrieved 7 December 2020.
  19. "_by.ALEXANDER Releases 2-track Single 'Trumpets' | Amazing New Jazz". Urbanbridez.com. 6 August 2020. Retrieved 7 December 2020.
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  26. "American album certifications – Dr. Dre – I Need a Doctor". Recording Industry Association of America. Retrieved 6 September 2013.
  27. ^ "Veckolista Singlar – Vecka 36, 6 september 2013" (in Swedish). Grammofon Leverantörernas Förening. Archived from the original (select "Föreg" to access chart issue) on 28 March 2010. Retrieved 20 June 2014.
  28. "NZ Top 40 Singles Chart – 10 February 2014". Recorded Music NZ. Retrieved 7 February 2014.
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  32. "NZ Top 40 Singles Chart – 07 October 2013". Recorded Music NZ. Retrieved 18 November 2013.
  33. "Jungle (Remix) [feat. JAY Z] - Single". iTunes. January 2014.
  34. "ARIA CHART WATCH #407". auspOp. 11 February 2017. Archived from the original on 16 March 2017. Retrieved 11 February 2017.
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