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Nura Afia

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American beauty vlogger and model
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Nura Afia
Born (1993-02-09) February 9, 1993 (age 31)
Denver, Colorado, U.S.
NationalityAmerican
Occupations
  • Makeup artist
  • model
  • vlogger and YouTube personality
Spouse Asef Noorzai ​(m. 2011)​
Children2
YouTube information
Channel
Years active2011–present
Genre(s)Beauty and makeup, vlogs
Subscribers212 thousand
Total views13.9 million
Creator Awards
100,000 subscribers
Last updated: December 30, 2021

Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors. Afia is the CoverGirl's first brand ambassador who wears a hijab.

Early life

Afia grew up in Aurora, Colorado, with five siblings, and attended Smoky Hill High School. Her mother, Anne, was born a Christian in Lebanon to Swiss-Lebanese parents, and converted to Islam prior to marrying Afia's father, who is Moroccan. In 2011, when she was 18, Afia married Asef Noorzai, a childhood friend.

Career

While at home with her first baby in 2011 named Laila Noorzai, Afia began watching beauty videos online. She was inspired to start recording her own videos, using electronics borrowed from family. Over time she grew her channels to reach 213,000 YouTube subscribers and 300,000 Instagram followers. Afia also began to do photo shoots and work with modest fashion brands.

In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador. She was the first hijab-wearing model to be a brand ambassador for CoverGirl when she began modeling their new mascara product called "So Lashy! BlastPro." She received many messages of support from Muslim women pleased to see a model in a hijab, however she was also criticised as hypocritical for both covering up with a hijab and seeking attention through make-up.

References

  1. ^ "About Nura Afia". YouTube.
  2. "CoverGirl's New Muslim Ambassador Nura Afia Is a Huge Win for Inclusion". Glamour.com. 2 November 2016. Retrieved 24 August 2021.
  3. ^ Kaur, Harmeet (4 November 2016). "A hijab-wearing Muslim is now one of the beautiful faces of CoverGirl". CNN. Archived from the original on 2016-11-11. Retrieved 2016-11-11.
  4. ^ "She's the next CoverGirl, she wears a hijab — and she's from Denver – The Denver Post". 4 November 2016. Archived from the original on 2016-11-11. Retrieved 2016-11-11.
  5. ^ Paton, Elizabeth (2016-11-09). "CoverGirl Signs Its First Ambassador in a Hijab". The New York Times. ISSN 0362-4331. Archived from the original on 2016-11-10. Retrieved 2016-11-11.
  6. "Meet CoverGirl's first hijab-wearing beauty ambassador". TODAY.com. Retrieved 24 August 2021.
  7. "Muslim Beauty Blogger Nura Afia Is CoverGirl's Newest Ambassador". Allure Magazine. 2 November 2016. Archived from the original on 2020-11-29. Retrieved 2020-05-31.
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