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OTD (company)

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OTD
Company typePrivate
IndustryFashion
Founded2021; 3 years ago (2021)
FounderJohn Varvatos
Defunct2023
HeadquartersNew York City
Websiteotdnyc.com

OTD (abbr. "on this day") was an American brand founded by designer John Varvatos after he exited his namesake brand in 2020. OTD had the flagship store located in the heart of New York City's SoHo neighborhood, while founding a second home in Los Angeles on West Hollywood's iconic Sunset Strip. OTD planned to be more tied to pop culture, wanted to offer elevated and reimagined silhouettes for men and women and to be more relaxed lifestyle brand. OTD shuttered in 2023.

References

  1. Brickley, P. The Wall Street Journal, Lion Capital to Keep Control of John Varvatos Fashion Business Jul 24, 2020
  2. Odman, S. The Hollywood Reporter, John Varvatos on His Unisex Clothing Store ‘OTD’ in West Hollywood: “I Wanted to Reinvent Myself”, July 27, 2022
  3. Palmieri, J. WWD, John Varvatos’ Next Chapter Nov 8, 2021
  4. Pambianco News, John Varvatos rinasce con il brand OTD Nov 8, 2021
  5. Palmieri, J. John Varvatos’ OTD Label Shuttered March 20, 2023, Yahoo Life
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