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Od Istoka Do Zapada World Tour

Tour by Aleksandra Prijović
Promotional poster for concert in Belgrade at Belgrade Arena, September 2023
Location	Europe North America
Associated album	Devet života
Start date	28 September 2023 (2023-09-28)
End date	22 December 2024 (2024-12-22)
Legs	2
No. of shows	63

The Od Istoka Do Zapada World Tour is the ongoing headlining concert tour by Serbian pop-folk singer Aleksandra Prijović, in support of her third studio album, Devet života (2023). The tour began on 28 September 2023, in Belgrade, Serbia, at Belgrade Arena. The tour was also announced to visit other major cities in other Southeast European countries, such as Sarajevo, Niš, Zagreb, Kragujevac, Banja Luka, Novi Sad, Rijeka, Podgorica, Ljubljana and Split, including Chicago in the United States, the only concert stop of the tour in America.

With Od Istoka Do Zapada Tour, Prijović became the first regional artist to managed, to sell out several consecutive concerts in the biggest concert halls in all major cities in Southeast European countries. It has had a cultural impact in the region, and is considered as one of the biggest tours in the Balkans.

Background

In February 2023, Prijović announced via her social media that she would go on her debut headlining and debut arena tour Od Istoka Do Zapada, with the first concert starting on 29 September 2023, in Belgrade at Štark Arena. The tickets for the show went on sale the same day she confirmed the tour. Three months after announcing of the concert in Belgrade, Prijović announced the concerts in Sarajevo at Zetra, which would be held on 28 October, and in Zagreb at Arena Zagreb, which would be held on 1 December of the same year. On 3 July 2023, Prijović held a press conference in Belgrade, where due to high demand and fast ticket sales, she revealed the date for the second concert in the Štark Arena to be held on 30 September 2023.

After only two months of the announcement, Prijović sold out a concert at Arena Zagreb, and scheduled a second concert in the venue for 2 December 2023. Via her Instagram, Prijović thanked her fans for the love she receives and the sold-out halls, and also announced a third concert in Štark Arena to be held on 28 September 2023. As she explained, the schedule in the venue was tight and overbooked, so the only option was to schedule the third concert before the two concerts she had already scheduled. This decision angered numerous fans who bought tickets for the concert to be held on 29 September, so Prijović and her team allowed everyone who bought tickets for the 29 September date to exchange them for the 28 September one. In just eight months, the singer scheduled a total of 27 concerts in the largest regional arenas, where, due to the high demand, the websites responsible for the ticket sale in Serbia, EFinity and Tickets.rs, crashed.

Reception and commercial performance

The Od Istoka Do Zapada Tour saw a big commercial success. Prijović became the first Serbian female artist to sell out three consecutive concerts at Štark Arena. Reportedly, she grossed around one million euros with sales of 45,000 tickets for the three initial dates in Belgrade. Furthermore, by selling out four, and later five consecutive concerts at Arena Zagreb she became a "regional phenomenon", according to the N1 Serbia, and was dubbed the "only folk diva of the new generation" by the Index.hr. In October 2023, Prijović also discussed the success of her first headline tour on a talk show broadcast by Croatian Radiotelevision, which was seen a precedent for a Serbian pop-folk singer. N1 Slovenia also dubbed Prijović as the "Balkan Taylor Swift", comparing the success of her tour with the Swift's The Eras Tour.

In their campaign for the 2024 Croatian parliamentary election, which bore the slogan "Hrvatska treba Srbe jer..." ("Croatia needs Serbs because..."), the Independent Democratic Serb Party (SDSS) referenced Prijović's Zagreb concerts in one of their billboards, writing "Hrvatska treba Srbe jer puna arena prija svima" ("Croatia needs Serbs because a full arena is pleasant for everyone") and making a pun on Prijović's nickname "Prija" in the process.

Set list

The following set list is from the concert on September 30, 2023, in Belgrade. It is not intended to represent all shows of the tour.

1. "Za nas kasno je"
2. "Testament"
3. "Ja sam odlično"
4. "Javno mesto"
5. "Totalna anestezija"
6. "Kuća strave"
7. "Marš"
8. "Senke"
9. "Klizav pod"
10. "Ludnica" (featuring Dejan Kostić)
11. "Moj život" (cover by Dejan Kostić)
12. "Dozvola za ljubav" (cover by Dejan Kostić)
13. "Dam dam dam"
14. "Zver"
15. "Legitimno"
16. "Separe"
17. "Devet života"
18. "Placebo"
19. "Psiho"
20. "Duguješ mi dva života"
21. "Sve po starom"
22. "Litar vina, litar krvi"
23. "Ko si ti" (featuring Saša Matić)
24. "Idemo anđele" (Saša Matić)
25. "Lagala je grade" (Saša Matić)
26. "Zvuk tišine"
27. "Sabotiram"
28. "Svetlo"
29. "Telo"
30. "Prvi si počeo"
31. "Bogata sirotinja"
32. "Sledeća"
33. "Sačuvaj tajnu" (Duško Kuliš cover)
34. "Ti mene ne voliš" (Osman Hadžić cover)
35. "Nije mene dušo ubilo" (Goran Dimitrijadis Dima cover)
36. "Ružica si bila" (Bijelo Dugme cover)
37. "Jugoslovenka" (Lepa Brena cover; featuring Dejan Kostić)
38. "Ja sam odlično" (reprise)
39. "Dam dam dam" (reprise)
40. "Zvuk tišine" (reprise)
41. "Psiho" (reprise)
42. "Za nas kasno je" (chorus only; reprise)

Tour dates

References

1. "Od Istoka do Zapada / turneja Aleksandre Prijović". aleksandraprijovic.rs. Retrieved February 28, 2023.
2. ^ "'USPEH ME NIJE PROMENIO' Aleksandra Prijović otkrila kako teku pripreme za KONCERT, pa spomenula i nedavnu PROSIDBU na nastupu! A evo koliko joj znači FILIPOVA podrška!". Pink.rs (in Serbian). May 22, 2023.
3. "Danas počela zvanična prodaja ulaznica za koncert Aleksandre Prijović u beogradskoj Štark Areni". Alo.rs (in Serbian). February 21, 2023.
4. "Nakon koncerta u Beogradu, Aleksandra Prijović nastavlja regionalnu turneju: "Vidimo se u Sarajevu" (FOTO)". Grand (in Serbian). May 11, 2023.
5. "Oborila rekord: Za koncert folk zvijezde u Areni Zagreb prodano 3000 karata u 24 sata". Index.hr (in Croatian). May 17, 2023.
6. "Ekskluzivno: Aleksandra Prijović osvaja Arenu dva puta". Nova.rs (in Serbian). July 3, 2023.
7. "Nakon što je rasprodala Arenu srpska folk zvijezda najavila i drugi koncert u Zagrebu". Večernji.hr (in Croatian). July 28, 2023.
8. "Aleksandra Prijović u zagrebačkoj Areni". Glazba.hr (in Croatian). July 28, 2023.
9. ^ "PRVI SOLISTIČKI KONCERT: Aleksandra Prijović ruši sve pred sobom - zakazala i TREĆI TERMIN u beogradskoj Areni". Mondo.ba (in Bosnian). August 17, 2023.
10. "Fanovi razočarani novim datumom koncerta Aleksandre Prijović, pevačica se hitno oglasila i omogućila im neverovatnu stvar: "Nisam imala lošu nameru"". Grand (in Serbian). August 18, 2023.
11. "TRESE REGIJU / Prijović se jednostavno ne zaustavlja! Održat će 27 koncerata, u Osijeku pjeva danima". Net.hr (in Croatian). February 9, 2024.
12. ^ "Aleksandra Prijović za tri koncerta u Areni uzima 1.000.000 evra: Pevačica oborila rekord, ovo je računica". Telegraf.rs (in Serbian). September 28, 2023. Retrieved September 30, 2023.
13. Mitkovski, I. (October 7, 2022). "Od svadbarskih šatri do rasprodatih arena: Kako je Aleksandra Prijović postala regionalni fenomen". N1info.sr (in Serbian). Retrieved November 13, 2023.
14. "Aleksandra Prijović: Kada ljudi nešto vole, onda se dogodi da napunim pet Arena". HRT (in Croatian). October 10, 2023. Retrieved November 13, 2023.
15. "Srbska pevka na Hrvaškem naredila to, kar ni uspelo nobeni hrvaški pevki". N1info.si (in Slovenian). October 5, 2022. Retrieved October 7, 2023.
16. Cuglin, Nevenka (March 22, 2024). "Svi pričaju o plakatima SDSS-a, i Aleksandra Prijović postala dio kampanje: "Bit će još puno poruka, očekujem i negativne reakcije"". Dnevnik.hr (in Croatian). Retrieved March 22, 2024.
17. "Otkrivamo detalje Prijinog koncerta u Sarajevu: Povela tim od 65 ljudi, zakup hotela koštao oko 10.000 evra". Telegraf.rs (in Serbian). October 30, 2023. Retrieved November 13, 2023.
18. Jovović, P. (November 12, 2023). "Aleksandra Prijović otvorila i treći rasprodati koncert u Nišu". Nova.rs (in Serbian). Retrieved November 13, 2023.

• 2023 concert tours
• 2024 concert tours
• Concert tours of Croatia
• Concert tours of Serbia
• Concert tours of Bosnia and Herzegovina
• Concert tours of Montenegro
• Concert tours of Slovenia
• Concert tours of North Macedonia
• Concert tours of Germany
• Concert tours of Switzerland
• Concert tours of Austria
• Concert tours of the United States