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| Company type | Private |
|---|---|
| Industry | Automotive |
| Founded | 1939 (1939) in Seattle, Washington |
| Founder | Ole Bardahl |
| Headquarters | Seattle, US |
| Area served | 90 countries |
| Key people |
|
| Products | Oil additives, lubricants, gasoline additives |
| Brands | Bardahl, Protex by Bardahl |
| Revenue | US$ 21,402,000 (2015) |
| Number of employees | 34 |
| Website | bardahl |
| Footnotes / references | |
Bardahl is a brand of petroleum oil additives, lubricants and gasoline additives for motor vehicles and internal combustion engines made by Bardahl Manufacturing Corporation in Seattle, Washington.
Ole Bardahl
Bardahl Oil Company was founded in 1939 by Ole Bardahl (January 28, 1902 – August 11, 1989), a Norwegian immigrant to the United States. Ole Bardahl arrived in Seattle in 1922 with $29 in his pocket. He became a millionaire by the age of 39 as a general contractor in Seattle, building homes. After that, he founded the Bardahl Oil Company in the Ballard neighborhood of Seattle. The company is still owned and managed by the Bardahl family.
1950s
Its original factories were located in Ballard. In the mid-1950s, Bardahl was the leading brand of motor oil and oil additives in the United States. Bardahl's oil additive was advertised during the 1950s in magazines and animated TV commercials which showed the product's effectiveness in combating engine problems such as "Dirty Sludge", "Sticky Valves," "Gummy Rings," and "Blackie Carbon," all of which were anthropomorphized in the commercials.
1960s
In the early 1960s York Research Corporation, an independent commercial testing laboratory of Glenbrook, Connecticut conducted controlled testing on Bardahl. As the result of those tests, York President Warren C. Hyer was featured in regional and national Bardahl television advertisements touting the benefits of Bardahl as an oil additive. For many years the York Research company seal could be found on all cans of Bardahl.
Miss Bardahl
The company remains prominent as a result of its sponsorship of motor sports competitors. The Miss Bardahl Hydroplane was a six-time National Champion and five-time Gold Cup winner, racing in the United States from 1957 to 1969.
Ole was inducted into the Motorsports Hall of Fame of America in 2014.
21st century
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In the early 21st century, Bardahl products were found in many countries. At this time, the Bardahl product line included over 250 products, including engine oils, motor oil and fuel additives, and specialty lubricants. The company had expanded to foreign markets, opening plants in countries such as France, Belgium, Italy, Argentina, Brazil and Singapore.
Sponsorships
Bardahl has been involved in racing, using events as proving grounds for its products, as well as for the new technologies produced by the company's research and development arm. Types included Unlimited Hydroplanes, offshore powerboats, unlimited air racing, IndyCars, CART Racing, NASCAR, motorcycle and snowmobile racing. Al Young's Bardahl sponsored World Championship winning 1970 Dodge Challenger is part of the Museum of History and Industry (MOHAI) artifact collection in Seattle, WA. Formula 1 drivers such as Fangio, Guerney and Fittipaldi are associated with the Bardahl brand. Bardhal products were often given away as promotional products to studio audience members or contestants on The Gong Show.
Bardahl is a sponsor in professional wrestling's Lucha Libre AAA Worldwide, often as a ring floor sponsor and sponsoring the Bardahl Cup events that are part of Triplemania.
OEM recognition
Bardahl has network of distributors in 90 countries under brands such as Bardahl and Protex by Bardahl. Formulations meet or exceed OEM Top Tier Performance requirements for the automotive industry: Audi - BMW - Chrysler - Citroën - Ferrari - Fiat - Ford - GM - Honda - Hyundai - Mazda - Mercedes - Mitsubishi - Peugeot - Porsche - Renault - Volkswagen
Notes
- US Business Database, Macmillan Reference USA, May 2016
- Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 118. ISBN 0-8118-0936-6.
- Ole Bardahl at the Motorsports Hall of Fame of America
- "Bardahl | Product overview | World Famous | Since 1939". bardahlstore.nl. Retrieved July 28, 2024.
- "Bardahl North America - International". bardahl.com. Retrieved July 28, 2024.
References
- The Ole Bardahl Story (James W. Phillips. Sons of Norway, 60:46. March, 1963)
- Trønderen Ole Bardahl kom til USA (Brooklyn, NY: Nordisk Tidende. Volume 22, July 11, 1963) Norwegian
- Seattle’s Ole Bardahl - Trønder og multi-millionær (Henning C. Boe. Western Viking, Volume 24, May 19, 1967)