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Omnibus (magazine)

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Cultural magazine in Italy (1937-1939)

Omnibus
Editor-in-chiefLeo Longanesi
CategoriesIllustrated magazine
FrequencyWeekly
PublisherRizzoli
FounderLeo Longanesi
Founded1937
First issue3 April 1937
Final issueJanuary 1939
CountryItaly
Based inMilan
LanguageItalian

Omnibus was a weekly illustrated general cultural magazine published in Milan, Italy, between 1937 and 1939. Its subtitle was settimanale di attualità politica e letteraria. It is described as the "father of Italian magazines", especially in regard to the use of photographs and images. The magazine was closed by the fascist authorities.

History and profile

The first issue of Omnibus appeared on 3 April 1937, and the publisher was Rizzoli based in Milan. Leo Longanesi was the founder and editor-in-chief of the magazine which featured articles about the current events, literary works, theatre and music reviews, interviews with Hollywood stars and movie reviews, sports and fashion. These articles were accompanied by photographs and photocollages. The magazine was published on a weekly basis.

Irene Brin published articles in the magazine using the pseudonym Mariù. Elio Vittorini published articles on American literature in Omnibus, and a collection of these articles was published in his anthology entitled Americana in 1941. Another contributor was Ennio Flaiano. The following also published articles in the magazine: Indro Montanelli, Alberto Moravia, Vitaliano Brancati, Mario Soldati, Mario Pannunzio, Arrigo Benedetti, Alberto Savinio, Eugenio Montale and Dino Buzzati who published short stories using a pseudonym, Giovanni Drogo.

Omnibus was closed by the fascist administration in January 1939 and succeeded by another Rizzoli magazines, Tutto and Oggi.

References

  1. David Forgacs; Stephen Gundle (2007). Mass Culture and Italian Society from Fascism to the Cold War. Bloomington, IN: Indiana University Press. p. 102. ISBN 978-0-253-21948-0.
  2. ^ Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. pp. 5, 12, 34, 43, 108. doi:10.17863/CAM.33377.
  3. ^ Giorgia Alù (2021). Literature and Photography in Italy. Oxford Research Encyclopedias. doi:10.1093/acrefore/9780190201098.013.1201.
  4. ^ Stefano Poma (22 November 2017). "Omnibus, il settimanale che cambiò il giornalismo italiano". l'Universale (in Italian). Archived from the original on 3 December 2017. Retrieved 22 September 2021.
  5. ^ Fabio Guidali (Winter 2019). "Developing Middlebrow Culture in Fascist Italy: The Case of Rizzoli's Illustrated Magazines". Journal of European Periodical Studies. 4 (2): 108. doi:10.21825/jeps.v4i2.10774. hdl:2434/740036. S2CID 213408933.
  6. ^ "Longanesi Leo 1905-1957" (in Italian). Arts Life History. November 2014. Retrieved 26 September 2021.
  7. Maurizia Boscagli (1995). "The power of style". In Robin Pickering-Iazzi (ed.). Mothers of Invention: Women, Italian Fascism, and Culture. Minneapolis; London: University of Minnesota Press. p. 121. ISBN 978-0-8166-2651-9.
  8. Anna Baldini (2016). "Working with images and texts: Elio Vittorini's Il Politecnico". Journal of Modern Italian Studies. 21 (1): 60. doi:10.1080/1354571X.2016.1112064. S2CID 146888676.
  9. Marisa S. Trubiano (2000). "Ennio Flaiano: A Journalist in Rome". Italian Culture. 18 (2): 195–210. doi:10.1179/itc.2000.18.2.195. S2CID 144624428.
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