(Redirected from Opinion polling for the October 1974 United Kingdom general election )
In the runup to both the February and October 1974 United Kingdom general elections, various polling organisations conducted opinion polling to gauge voting intention amongst the general public. Such polls are listed in this article, ranging from the previous election on 18 June 1970 to the first polling day on 28 February 1974, and again up to the second polling day on 10 October 1974.
Polling data is from PollBase.
October 1974 general election
Dates
conducted
Pollster
Client
Con
Lab
Lib
Lead
10 Oct 1974
October 1974 general election
36.6%
40.2%
18.8%
3.6
9 Oct
ORC
Evening Standard
34.4%
41.8%
19.4%
7.4
8–9 Oct
Harris
Daily Express
34.6%
43%
19.3%
8.4
8 Oct
ORC
The Times
35%
44%
17%
9
8 Oct
Marplan
The Sun
33.3%
43.8%
19.5%
10.5
3–7 Oct
Gallup
The Daily Telegraph
36%
41.5%
19%
5.5
5–6 Oct
ORC
Evening Standard
33%
43%
20%
10
5–6 Oct
Harris
Daily Express
33.5%
43.5%
20%
10
2–5 Oct
NOP
Daily Mail
31%
45.5%
19.5%
14.5
4 Oct
Marplan
News of the World
33.1%
42.9%
19.7%
9.8
2–3 Oct
Harris
London Weekend Television
34%
43%
20%
9
28 Sep – 3 Oct
Gallup
The Daily Telegraph
37%
42.5%
17.5%
5.5
2 Oct
Business Decisions
The Observer
35.5%
40%
20%
4.5
27–30 Sep
Gallup
The Daily Telegraph
35%
42.5%
19%
7.5
26–29 Sep
ORC
The Times
33%
42%
21%
9
26–29 Sep
Harris
Daily Express
35%
43.5%
18.5%
8.5
25–27 Sep
NOP
N/A
33%
44%
22%
11
19–26 Sep
Gallup
The Daily Telegraph
39%
44%
15%
5
25 Sep
Business Decisions
The Observer
36%
40%
20%
4
25 Sep
Harris
London Weekend Television
34%
43%
20%
9
19–22 Sep
Gallup
The Daily Telegraph
37.5%
42.5%
18%
5
19–22 Sep
ORC
Evening Standard
31%
45%
20%
14
18–22 Sep
Harris
Daily Express
36.5%
42.5%
19%
6
19 Sep
Business Decisions
The Observer
36%
39.5%
20%
3.5
18–19 Sep
Harris
London Weekend Television
33%
45%
19%
12
18–19 Sep
ORC
The Sunday Times
35%
43%
19%
8
18 Sep
Prime Minister Harold Wilson announces a snap general election for 10 October
11–17 Sep
Gallup
The Daily Telegraph
34%
42%
20.5%
8
10–15 Sep
ORC
The Times
34%
38%
23%
4
10–15 Sep
NOP
Daily Mail
32%
46.6%
18.2%
14.6
11–12 Sep
NOP
N/A
41%
40%
16%
1
11–12 Sep
ORC
The Sunday Times
36%
46%
16%
10
28 Aug – 4 Sep
Gallup
The Daily Telegraph
37.5%
40.5%
18%
3
Aug
ORC
Evening Standard
34%
40.5%
21%
6.5
31 Aug
NOP
N/A
39.1%
37%
19.1%
2.1
8–12 Aug
Gallup
The Daily Telegraph
35.5%
39.5%
21%
4
Jul
ORC
Evening Standard
37%
37%
22%
Tie
23–28 Jul
NOP
N/A
35.4%
44.8%
18.2%
9.4
10–15 Jul
Gallup
The Daily Telegraph
35%
38%
21%
3
Jun
Harris
Daily Express
35.5%
42%
20.5%
6.5
Jun
ORC
Evening Standard
34%
46%
18%
12
18–23 Jun
NOP
N/A
37.7%
45.8%
14%
8.1
12–17 Jun
Gallup
The Daily Telegraph
35.5%
44%
17%
8.5
May
ORC
Evening Standard
35%
45%
16%
10
23 May
Newham South by-election
8–13 May
Gallup
The Daily Telegraph
33%
46.5%
17%
13.5
7 May
Local elections in Scotland
2 May
Local elections in London
Apr
ORC
Evening Standard
35.5%
42.5%
18%
7
9–16 Apr
Gallup
The Daily Telegraph
33%
49%
15.5%
16
2–7 Apr
NOP
N/A
36.4%
45.1%
16.5%
8.7
Mar
ORC
Evening Standard
35%
44%
17%
9
19–24 Mar
NOP
N/A
33.6%
47.7%
15%
14.1
13–18 Mar
Gallup
The Daily Telegraph
35%
43%
19%
8
12–17 Mar
NOP
N/A
35.7%
43.3%
17.9%
7.6
7 Mar
Three Day Week restrictions end
28 Feb 1974
February 1974 general election
38.6%
38.0%
19.8%
0.6
February 1974 general election
1974
Dates
conducted
Pollster
Client
Con
Lab
Lib
Lead
28 Feb 1974
February 1974 general election
38.6%
38.0%
19.8%
0.6
27 Feb
Marplan
London Weekend Television
36.5%
34.5%
25%
2
Feb
ORC
The Times
38.7%
34.9%
23%
3.8
27 Feb
ORC
Evening Standard
39.7%
36.7%
21.2%
3
26–27 Feb
Gallup
The Daily Telegraph
39.5%
37.5%
20.5%
2
26–27 Feb
Harris
Daily Express
40.2%
35.2%
22%
7
Feb
Harris
Daily Express
38%
34.5%
25%
3.5
Feb
ORC
Evening Standard
36.5%
35%
25.5%
1.5
23–27 Feb
NOP
Daily Mail
39.5%
35.5%
22%
4
23–26 Feb
NOP
Daily Mail
40.5%
35.5%
22%
5
Feb
Marplan
London Weekend Television
38.5%
31.5%
28%
7
21 Feb
Business Decisions
The Observer
35%
37.5%
23.5%
2.5
18–21 Feb
Gallup
The Daily Telegraph
42%
40%
16.5%
2
Feb
Harris
Daily Express
40%
33.5%
23.5%
6.5
16–18 Feb
Gallup
The Daily Telegraph
41%
40.5%
16.5%
0.5
14–17 Feb
NOP
Daily Mail
43.4%
37.8%
16.9%
5.6
Feb
ORC
Evening Standard
41%
35%
21%
6
Feb
Harris
Daily Express
43.5%
38%
17%
5.5
Feb
Business Decisions
The Observer
40.5%
38%
19.5%
2.5
Feb
Marplan
London Weekend Television
44%
35%
17%
9
12–14 Feb
Gallup
The Daily Telegraph
42.5%
41.5%
14%
1
12–13 Feb
Harris
Daily Express
46%
35%
18%
11
8–11 Feb
Gallup
The Daily Telegraph
44.5%
43%
11%
1.5
8–10 Feb
ORC
The Times
42%
40%
16%
2
8–9 Feb
Marplan
London Weekend Television
45%
39%
12%
6
7 Feb
Parliament dissolved and official campaign period begins
7 Feb
Business Decisions
The Observer
44.9%
37.2%
11.9%
7.7
1–4 Feb
Gallup
The Daily Telegraph
39.5%
42.5%
16%
3
Jan
Harris
Daily Express
41%
37%
20%
4
Jan
ORC
Evening Standard
41%
37%
19%
4
8–13 Jan
NOP
Daily Mail
39.4%
42%
16.5%
2.6
8–13 Jan
Gallup
The Daily Telegraph
40%
38%
19%
2
1973
Dates
conducted
Pollster
Client
Con
Lab
Lib
Lead
Dec
Harris
Daily Express
36%
38.5%
23%
2.5
Dec
ORC
Evening Standard
35%
40%
23%
5
12–18 Dec
Gallup
The Daily Telegraph
36%
42.5%
18.5%
6.5
27 Nov – 2 Dec
NOP
Daily Mail
35.6%
43.2%
20%
7.6
Nov
ORC
Evening Standard
33%
38.5%
25.5%
5.5
18 Nov
NOP
Daily Mail
36.5%
39.9%
21.2%
3.4
14–18 Nov
Gallup
The Daily Telegraph
36.5%
38.5%
22.5%
2
8 Nov
Berwick-upon-Tweed , Edinburgh North , Glasgow Govan and Hove by-elections
Oct
ORC
Evening Standard
33%
37.5%
27.5%
4.5
23–28 Oct
NOP
Daily Mail
37.5%
39.7%
21.3%
2.2
17–21 Oct
Gallup
The Daily Telegraph
33%
39.5%
25.5%
6.5
13 Oct
NOP
Daily Mail
34.2%
35.4%
29.1%
1.2
Sep
ORC
Evening Standard
30.5%
38%
29%
7.5
5–9 Sep
Gallup
The Daily Telegraph
33.5%
43%
22%
9.5
4–9 Sep
NOP
Daily Mail
33.9%
40.9%
23.8%
7
Aug
ORC
Evening Standard
30%
41%
26%
11
7–15 Aug
NOP
Daily Mail
28.9%
41.7%
27.6%
12.8
8–12 Aug
Gallup
The Daily Telegraph
31.5%
38%
28%
6.5
26 Jul
Isle of Ely and Ripon by-elections
Jul
ORC
Evening Standard
38.5%
39%
18.5%
0.5
11–15 Jul
Gallup
The Daily Telegraph
35.5%
45%
17.5%
9.5
27 Jun
Manchester Exchange by-election
Jun
ORC
Evening Standard
39%
37%
21%
2
19–24 Jun
NOP
Daily Mail
39.3%
43.9%
14.8%
4.6
12–17 Jun
NOP
Daily Mail
41.3%
41.6%
15.7%
0.3
6–10 Jun
Gallup
The Daily Telegraph
41%
42%
14.5%
1
7 Jun
Final round of local elections in England and Wales
30 May
Local elections in Northern Ireland
24 May
West Bromwich and Westhoughton by-elections
May
Harris
Daily Express
37%
45%
16%
8
May
ORC
Evening Standard
34%
41%
22%
7
10–13 May
Gallup
The Daily Telegraph
38%
43.5%
14.5%
5.5
10 May
Further local elections in England and Wales
1–6 May
NOP
Daily Mail
31.9%
50.1%
16.9%
18.2
1 May
Local elections in Scotland
Apr
ORC
Evening Standard
36%
41%
20%
5
Apr
Harris
Daily Express
38%
42%
17%
4
11–15 Apr
Gallup
The Daily Telegraph
38%
41%
17.5%
3
10–16 Apr
NOP
Daily Mail
36.6%
45%
17%
8.4
12 Apr
Local elections in England and Wales and Greater London Council election
Mar
ORC
Evening Standard
38%
43%
16%
5
Mar
Harris
Daily Express
36%
47%
15%
11
9–12 Mar
Gallup
The Daily Telegraph
39%
43%
16%
4
6–11 Mar
NOP
Daily Mail
38%
45.2%
14.9%
7.2
8 Mar
1973 Northern Ireland border poll
1 Mar
Chester-le-Street , Dundee East and Lincoln by-elections
Feb
Harris
Daily Express
39%
46%
14%
7
Feb
ORC
Evening Standard
39%
41%
17%
2
8–11 Feb
Gallup
The Daily Telegraph
38%
47%
12.5%
9
Jan
Harris
Daily Express
37%
47%
14%
10
Jan
ORC
Evening Standard
39%
41%
17%
2
23–28 Jan
NOP
Daily Mail
39.9%
42.7%
15.4%
2.8
9–15 Jan
NOP
Daily Mail
39.4%
39%
20.6%
0.4
10–14 Jan
Gallup
The Daily Telegraph
38.5%
44%
15.5%
5.5
1972
Dates
conducted
Pollster
Client
Con
Lab
Lib
Lead
Dec
ORC
Evening Standard
36%
45%
16%
9
12–18 Dec
NOP
Daily Mail
39.7%
42.6%
15.7%
2.9
6–10 Dec
Gallup
The Daily Telegraph
38%
46.5%
12.5%
8.5
7 Dec
Sutton and Cheam and Uxbridge by-elections
28 Nov – 4 Dec
NOP
Daily Mail
37%
47.4%
13.7%
10.4
Nov
Harris
Daily Express
40%
46%
12%
6
Nov
ORC
Evening Standard
37%
45%
16%
8
14–20 Nov
Gallup
The Daily Telegraph
40.5%
45.4%
12.9%
4.9
9–12 Nov
Gallup
The Daily Telegraph
37.5%
45.5%
15%
8
Oct
Harris
Daily Express
37%
50%
11%
13
Oct – 2 Nov
NOP
Daily Mail
36.7%
50.5%
11.2%
13.8
26 Oct
Rochdale by-election
18–22 Oct
Gallup
The Daily Telegraph
40%
48%
8.5%
8
10–26 Oct
NOP
Daily Mail
38.6%
49.7%
9.9%
11.1
Sep
Harris
Daily Express
40%
48%
11%
8
Sep
ORC
Evening Standard
39%
46%
12%
7
12–17 Sep
NOP
Daily Mail
35.7%
53.5%
9.1%
17.8
3–17 Sep
Gallup
The Daily Telegraph
38.5%
49.5%
9.5%
11
Aug
Harris
Daily Express
41%
49%
9%
8
Aug
ORC
Evening Standard
44%
49%
6%
5
9–13 Aug
Gallup
The Daily Telegraph
40%
49%
7.5%
9
Jul
Harris
Daily Express
42%
48%
9%
6
Jul
ORC
Evening Standard
37%
50%
10%
13
25–30 Jul
NOP
Daily Mail
41%
47%
10%
6
12–16 Jul
Gallup
The Daily Telegraph
41%
47%
10%
6
Jun
Harris
Daily Express
38%
52%
9%
14
Jun
ORC
Evening Standard
42%
46%
10%
4
8–11 Jun
Gallup
The Daily Telegraph
41%
47%
10%
6
May
Harris
Daily Express
44%
47%
8%
3
May
ORC
Evening Standard
43%
44.5%
10.5%
1.5
11–14 May
NOP
Daily Mail
40.5%
46.5%
11%
6
2–7 May
NOP
Daily Mail
40.9%
46.9%
10.8%
6
4 May
Kingston-upon-Thames and Southwark by-elections
May
Local elections
Apr
Harris
Daily Express
42%
50%
6%
8
Apr
ORC
Evening Standard
40%
51%
7%
11
12–16 Apr
Gallup
The Daily Telegraph
43.5%
44.5%
10%
1
11–16 Apr
NOP
Daily Mail
44.8%
46.8%
7.5%
2
13 Apr
Merthyr Tydfil by-election
Mar
Harris
Daily Express
41%
50%
8%
9
Mar
ORC
Evening Standard
39%
49%
10%
10
8–12 Mar
Gallup
The Daily Telegraph
39.5%
48.5%
9.5%
9
Feb
Harris
Daily Express
39%
53%
7%
14
Feb
ORC
Evening Standard
35%
55%
8%
20
15–20 Feb
NOP
Daily Mail
42%
49%
8%
7
9–13 Feb
Gallup
The Daily Telegraph
40.5%
49%
8.5%
8.5
Jan
Harris
Daily Express
43%
49%
7%
6
Jan
ORC
Evening Standard
43%
47%
8%
4
24–30 Jan
NOP
Daily Mail
39.1%
49.8%
9.6%
10.7
12–16 Jan
Gallup
The Daily Telegraph
40.5%
48%
9%
7.5
11–16 Jan
NOP
Daily Mail
42.7%
49.4%
6.8%
6.7
1971
Dates
conducted
Pollster
Client
Con
Lab
Lib
Lead
Dec
ORC
Evening Standard
39.5%
49.5%
9%
10
8–12 Dec
Gallup
The Daily Telegraph
42%
48%
7.5%
6
Nov
Harris
Daily Express
38%
54%
7%
16
Nov
ORC
Evening Standard
40%
51%
7.5%
11
23–29 Nov
NOP
Daily Mail
38.8%
51.8%
8.4%
13
10–14 Nov
Gallup
The Daily Telegraph
42.5%
48.5%
7%
6
Oct
Harris
Daily Express
40%
52%
7%
10
Oct
ORC
Evening Standard
42%
48%
8%
6
13–17 Oct
Gallup
The Daily Telegraph
40%
50%
8%
10
Sep
Harris
Daily Express
42%
50%
7%
8
Sep
ORC
Evening Standard
42%
46%
9%
4
30 Sep
Macclesfield by-election
23 Sep
Widnes by-election
16–20 Sep
Gallup
The Daily Telegraph
35%
54%
8.5%
19
16 Sep
Stirling and Falkirk by-election
14–20 Sep
NOP
Daily Mail
41.8%
49.3%
7.9%
7.5
Aug
Harris
Daily Express
42%
50%
7%
8
Aug
ORC
Evening Standard
42%
47%
9%
5
11–15 Aug
Gallup
The Daily Telegraph
42%
48.5%
7%
6.5
Jul
Harris
Daily Express
42%
51%
7%
9
Jul
ORC
Evening Standard
39%
50%
8%
11
9–12 Jul
Gallup
The Daily Telegraph
33.5%
55%
8.5%
21.5
6–12 Jul
NOP
Daily Mail
38.1%
53.7%
7.6%
15.6
8 Jul
Greenwich by-election
Jun
Harris
Daily Express
36%
57%
5%
21
Jun
ORC
Evening Standard
40%
51%
7%
11
17 Jun
Hayes and Harlington by-election
8–14 Jun
NOP
Daily Mail
38.3%
52%
7.9%
13.7
10–13 Jun
Gallup
The Daily Telegraph
36%
54%
8%
18
May
Harris
Daily Express
39%
54%
7%
15
May
ORC
Evening Standard
45%
45%
8%
Tie
27 May
Bromsgrove and Goole by-elections
May
NOP
Daily Mail
40.7%
51.7%
6.6%
11
13–16 May
Gallup
The Daily Telegraph
38%
50%
9.5%
12
May
Local elections
Apr
Harris
Daily Express
44%
47%
7%
3
Apr
ORC
Evening Standard
48.5%
41.5%
8.5%
7
13–19 Apr
NOP
Daily Mail
42%
48.8%
7.3%
6.8
8–13 Apr
Gallup
The Daily Telegraph
44%
45.5%
9.5%
1.5
1–4 Apr
Gallup
The Daily Telegraph
44.5%
48%
6%
3.5
1 Apr
Liverpool Scotland and Arundel and Shoreham by-elections
Mar
Harris
Daily Express
42%
49%
8%
7
Mar
ORC
Evening Standard
41%
46%
11%
5
11–14 Mar
Gallup
The Daily Telegraph
38.5%
50.5%
8%
12
9–15 Mar
NOP
Daily Mail
39.9%
50.4%
8.9%
10.5
Feb
Harris
Daily Express
41%
49%
8%
8
Feb
ORC
Evening Standard
41.5%
48%
9%
6.5
8–14 Feb
Gallup
The Daily Telegraph
41.5%
49%
8%
7.5
Jan
Harris
Daily Express
42%
49%
8%
7
Jan
ORC
Evening Standard
45%
45%
9%
Tie
14–17 Jan
Gallup
The Daily Telegraph
42.5%
47%
8.5%
4.5
12–18 Jan
NOP
Daily Mail
46.3%
44.3%
8.3%
2
1970
Dates
conducted
Pollster
Client
Con
Lab
Lib
Lead
Dec
ORC
Evening Standard
41.5%
47%
9.5%
5.5
10–13 Dec
Gallup
The Daily Telegraph
46%
44.5%
6%
1.5
Nov
Harris
Daily Express
45%
48%
7%
3
Nov
ORC
Evening Standard
51%
40%
7%
11
19 Nov
Enfield West by-election
12–15 Nov
Gallup
The Daily Telegraph
43.5%
48%
6.5%
4.5
Oct
Harris
Daily Express
48%
44%
7%
4
Oct
ORC
Evening Standard
48%
43%
7%
5
22 Oct
St Marylebone by-election
16–18 Oct
Gallup
The Daily Telegraph
46.5%
46.5%
6.5%
Tie
13–18 Oct
NOP
Daily Mail
45.8%
46.6%
6.7%
0.8
Sep
Harris
Daily Express
49%
45%
5%
4
Sep
ORC
Evening Standard
50%
42%
6%
8
10–13 Sep
Gallup
The Daily Telegraph
46.5%
44%
8%
2.5
Aug
ORC
Evening Standard
49%
41%
8%
8
13–16 Aug
Gallup
The Daily Telegraph
47%
43.5%
7.5%
3.5
11–16 Aug
NOP
Daily Mail
47.3%
44.2%
6.9%
3.1
Jul
ORC
Evening Standard
51%
40%
8%
11
7–13 Jul
NOP
Daily Mail
51.2%
40.4%
6.5%
10.8
18 Jun 1970
1970 general election
46.2%
43.8%
7.6%
2.4
References
"PollBase: Opinion polls database from 1943-today" . Mark Pack . 30 December 2017. Retrieved 18 September 2024.
GB result only
Smith, Alastair (19 July 2004). Election Timing . Cambridge University Press . p. 194 . ISBN 0521833639 .
Faux, Ronald (5 May 1977). "SNP seizes 107 seats". The Times . pp. 1, 4.
London Borough Council Elections 2 May 1974 (PDF). London: Greater London Council . 1974.
Robards, Terry (8 March 1974). "3‐day Work Week Ending in Britain" . The New York Times . p. 1. Retrieved 21 July 2021.
GB result only
GB result only
Eder, Richard (8 February 1974). "British Elections Called by Heath for Month's End" . The New York Times . p. 65. Retrieved 21 July 2021.
"Final poll result may lie with Independents". The Times . 8 June 1973.
"Liberals capture Eastbourne and exceed ambition to win 1,000 local government seats". The Times . 8 June 1973.
"Three major parties find cause for satisfaction in local election results despite low poll". The Times . 14 May 1973.
Damkat, Ivo (29 October 2003). "The 1973 Local Government Elections" . ARK . Retrieved 21 July 2021.
Greater London Council Election 12 April 1973 (PDF). London: Greater London Council . 1973.
"Labour sweep to victory in London and all six of the metropolitan counties". The Times . 13 April 1973.
"Labour take over metropolitan counties and 11 other councils". The Times . 14 April 1973.
Whyte, Nicholas (24 February 2001). "The Referendums of 1973 and 1975" . ARK . Retrieved 21 July 2021.
GB result only
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