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USA Today 301

NASCAR Cup Series
Venue	New Hampshire Motor Speedway
Location	Loudon, New Hampshire, United States
Corporate sponsor	USA Today
First race	1993 (1993)
Distance	318.458 miles (512.508 km)
Laps	301 Stage 1: 75 Stage 2: 110 Final stage: 116
Previous names	Slick 50 300 (1993–1995) Jiffy Lube 300 (1996–1999) thatlook.com 300 (2000) New England 300 (2001–2003, 2005) Siemens 300 (2004) Lenox Industrial Tools 300 (2006–2007) Lenox Industrial Tools 301 (2008–2012) Camping World RV Sales 301 (2013–2014) 5-hour Energy 301 (2015) New Hampshire 301 (2016) Overton's 301 (2017) Foxwoods Resort Casino 301 (2018–2021) Ambetter 301 (2022) Crayon 301 (2023) Former second race: CMT 300 (1997) Farm Aid on CMT 300 (1998) Dura Lube/Kmart 300 (1999) Dura Lube 300 sponsored by Kmart (2000) New Hampshire 300 (2001–2002) Sylvania 300 (2003–2015) Bad Boy Off Road 300 (2016) ISM Connect 300 (2017)
Most wins (driver)	Kevin Harvick (4)
Most wins (team)	Joe Gibbs Racing (14)
Most wins (manufacturer)	Chevrolet (20)
Circuit information
Surface	Asphalt
Length	1.058 mi (1.703 km)
Turns	4

Stock car racing events in the NASCAR Cup Series has been held at the New Hampshire Motor Speedway since 1993. The race is currently held as a 301 lap (318.458-mile (512.508 km) race and under the USA Today 301 name for sponsorship reasons. A second race in September was also formerly held at the track from 1997 to 2017 until it was moved to Las Vegas Motor Speedway starting in 2018.

Christopher Bell is the defending winner, having won it in 2024.

History

The race has been traditionally run in July, but from 2007 to 2010 it was run in late June or early July as the race preceding the Coke Zero 400 in order to allow that race to run as close to the 4th of July as possible. In 2011, the race returned to its traditional mid-July date. From its inaugural running in 1993 through 2007 the race was 300 laps, but after O. Bruton Smith and his company SMI bought the track, their first date was given the moniker of the extra mile and was increased to 301 laps. In 2008, Kurt Busch won the race after it was called due to rain after 284 laps. One year later, Joey Logano became the youngest winner in NASCAR Cup Series history after the race was also shortened because of rain after 273 laps, at the age of 19 years, 1 month, and 4 days.

From 1997 to 2017 (except in 2001, as it was rescheduled as the season finale due to September 11 attacks on the week of the race's original schedule), a second race was held at the track every September, which came at the expense of the fall race at North Wilkesboro Speedway; Jeff Gordon won the inaugural race. From 2004 to 2010, it was the playoff opener race before being moved to Chicagoland Speedway. Starting in 2018, the fall race would be moved to Las Vegas Motor Speedway.

During the practice for the July 2000 event, Kenny Irwin Jr. was killed after he lost control of his car, which slammed head on into the wall, causing it to flip onto its side. His cause of death, basilar skull fracture, was the same cause that killed Busch Series driver Adam Petty eight weeks prior at Busch 200 at the same track, leading NASCAR to make significant rule changes to maintain driver safety, including an experiment on using a restrictor plate for the second New Hampshire Cup race that season. A race won by Jeff Burton leading almost every lap of the race resulting in the experiment being reverted (for Cup cars only) the following year. The second 2003 race, which saw several drivers nearly colliding with an immobilized Dale Jarrett attempting to race back to the caution, resulting in NASCAR banning the practice effective from the next race at Dover; instead, NASCAR would freeze the field immediately at the caution and allowed the first car one lap down (or multiple laps down, if there were no cars one lap down) to rejoin the lead lap. This is officially called the "free pass" by NASCAR, but is widely known by fans and journalists as the "lucky dog" rule.

Race sponsorship

Newell Rubbermaid, through its Lenox Industrial Tools subsidiary, was the title sponsor of the first race from 2006 to 2012. Starting in 2008, organizers added an extra lap to represent that Lenox Industrial Tools "is looking for users and suppliers of industrial tools that go the extra mile, whose jobs are physically demanding, day after day, and still find time to contribute to their communities in a meaningful way." The race was dubbed "The Extra Mile at the Magic Mile." Under the Lenox Industrial Tools sponsorship, the race was 318.5 miles (512.6 km) in length while the fall race remained at 317.4 miles (510.8 km). After Lenox Industrial Tools left as title sponsor, Camping World picked up the sponsorship of the event through its RV Sales department for 2013 and 2014, and since the 301 moniker became popular with the fans, NHMS decided to keep their July event 301 laps long. In fact, the first two races with the 301 lap distance did not go the whole distance.

In 2017, the first race (along with the track's Xfinity Series race the day before) received sponsorship from water sports store Overton's (which is owned by Camping World), branding it the Overton's 301.

Starting in 2018, Foxwoods Resort Casino, located in Ledyard, Connecticut, became the title sponsor of the race after announcing a multi-year sponsorship agreement with the racetrack on May 31, 2018.

In 2022, Ambetter, which was the title sponsor of the Xfinity Series race at New Hampshire in 2021, became the title sponsor of the race, replacing Foxwoods. Before the 2022 Cup Series race at the track, it was announced that Crayon Software Experts, which replaced Ambetter as the title sponsor of the Xfinity Series race at New Hampshire in 2022, would sponsor the track's Cup Series race in 2023. It had been announced the previous week that Ambetter would move their title sponsorship to the spring Cup Series race at Atlanta in 2023. USA Today became the title sponsor for the 2024 race.

Trophy

Unlike other races, the trophy (for the July race only between 1997-2017) is in the form of an American lobster provided by Makris Lobster and Steak House of Concord, New Hampshire. The restaurant selects the largest lobster in its tank, usually weighing in at 20 lbs or more. After the winning driver poses with the lobster on victory lane, Makris pressure cooks it and sends the meat to the winning pit crew while a taxidermist reassembles the shell and mounts it on a trophy for the driver.

There were some exceptions to this tradition. After winning the race in 2008, Kurt Busch donated his lobster to the New England Aquarium; it died shortly after its arrival.

Past winners

Current date

Notes

• 2000, 2008, and 2009: Race shortened due to rain.
• 2006, 2013, 2014, and 2024: Race extended due to a NASCAR overtime finish.
• 2020: Race postponed from July 19 to August 2 due to schedule changes resulting from the COVID-19 pandemic.
• 2021: Race delayed due to rain and shortened by eight laps due to darkness.
• 2023: Race postponed from Sunday to Monday due to rain.

Multiple winners (drivers)

Multiple winners (teams)

Manufacturer wins

Sponsor wins

Former second date

• 2001: Race postponed from September 16 to November 23 due to 9/11.
• 2002: Race shortened due to rain.
• 2010: Clint Bowyer's was found to have illegal car modifications in the post-race inspection, and he was penalized 150 points, while crew chief Shane Wilson was suspended four races.
• 2014: Race extended due to a NASCAR Overtime finish.

Multiple winners (drivers)

Multiple winners (teams)

Manufacturer wins

References

1. "Stage lengths for 2021 NASCAR season". NASCAR. January 25, 2021. Retrieved January 31, 2021.
2. "Las Vegas gets second Cup date in 2018; New Hampshire loses a Cup date". 8 March 2017.
3. "Chase Date for Chicagoland?". www.speedtv.com. Archived from the original on 9 August 2010. Retrieved 7 August 2010.
4. "Logano wins for 1st time in 20 starts". ESPN. Associated Press. 29 June 2009. Retrieved 2 July 2013.
5. "NASCAR bans racing to yellow". Tampa Bay Times. September 19, 2003. Retrieved July 24, 2024.
6. Loftus, Mike (29 June 2008). "Kurt Busch makes the right call at Loudon". The Patriot Ledger. Retrieved 2 July 2013.
7. "Overton's To Sponsor New Hampshire NASCAR Weekend In July". New England Sports Network. June 13, 2017. Retrieved June 13, 2017.
8. "Foxwoods Resort Casino and NHMS Announce Major Sponsorship". New Hampshire Motor Speedway. Archived from the original on June 4, 2018. Retrieved May 31, 2018.
9. "New Hampshire Motor Speedway partners with Foxwoods for NASCAR weekend". Concord Monitor. May 31, 2018. Retrieved June 1, 2018.
10. "Ambetter Named Entitlement Partner for 2022 NASCAR Cup Series Race at New Hampshire". Jayski's Silly Season Site. NASCAR Digital Media, LLC. January 24, 2022.
11. "Crayon Named Entitlement Partner for 2023 NASCAR Cup Series Race at New Hampshire". Jayski's Silly Season Site. NASCAR Digital Media, LLC. July 16, 2022. Retrieved July 18, 2022.
12. "Ambetter Health named entitlement partner for Atlanta's spring NASCAR Cup Series race". Jayski's Silly Season Site. NASCAR Digital Media, LLC. July 10, 2022. Retrieved July 18, 2022.
13. "USA Today Joins New Hampshire Motor Speedway as Title Sponsor for NASCAR Cup Series Race". New Hampshire Motor Speedway. May 28, 2024. Retrieved June 23, 2024.
14. "Unique trophies in NASCAR". NASCAR. September 25, 2014. Retrieved April 26, 2018.
15. Martinelli, Michelle R. (July 18, 2017). "Denny Hamlin describes his terrifying encounter with a 44-pound monster lobster". USA Today. Retrieved April 26, 2018.
16. Dean, Sam (July 13, 2011). "The Strange Fate of the Giant Lobster NASCAR Trophy". Bon Appétit. Retrieved April 26, 2018.
17. "Is NASCAR's 'Loudon the Lobster' the Best Trophy in All of Sports?". Barstool Sports. June 21, 2024. Retrieved June 23, 2024.
18. ^ "Was the Lobster trophy awarded to Martin Truex Jr. for winning the NASCAR New Hampshire race real?". Sportskeeda. Nazara Technologies. July 19, 2023. Retrieved June 23, 2024.
19. "1993 Slick 50 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
20. "1994 Slick 50 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
21. "1995 Slick 50 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
22. "1996 Jiffy Lube 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
23. "1997 Jiffy Lube 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
24. "1998 Jiffy Lube 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
25. "1999 Jiffy Lube 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
26. "2000 thatlook.com 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
27. "2001 New England 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
28. "2002 New England 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
29. "2003 New England 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
30. "2004 Siemens 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
31. "2005 New England 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
32. "2006 Lenox Industrial Tools 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
33. "2007 Lenox Industrial Tools 300". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
34. "2008 Lenox Industrial Tools 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
35. "2009 Lenox Industrial Tools 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
36. "2010 Lenox Industrial Tools 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
37. "2011 Lenox Industrial Tools 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
38. "2012 Lenox Industrial Tools 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
39. "2013 Camping World RV Sales 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
40. "2014 Camping World RV Sales 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
41. "2015 5-hour Energy 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
42. "2016 New Hampshire 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
43. "2017 Overton's 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
44. "2018 Foxwoods Resort Casino 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
45. "2019 Foxwoods Resort Casino 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
46. "2020 Foxwoods Resort Casino 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
47. "2021 Foxwoods Resort Casino 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
48. "2022 Ambetter 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
49. "2023 Crayon 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved November 24, 2023.
50. "2024 USA Today 301". Racing-Reference. NASCAR Digital Media, LLC. Retrieved June 23, 2024.
51. McCormack, Kathy (June 25, 2020). "New Hampshire Motor Speedway will allow fans at NASCAR race in Aug". WFXT. Associated Press. Retrieved November 24, 2023.
52. Sturniolo, Zach (July 18, 2021). "NASCAR's Scott Miller explains why New Hampshire race was shortened". NASCAR.com. Retrieved November 24, 2023.
53. Taranto, Steven (July 16, 2023). "NASCAR Cup Series at New Hampshire: Crayon 301 postponed to Monday due to rain". CBS Sports. Retrieved November 24, 2023.
54. "1997 CMT 300". Racing-Reference. Retrieved December 30, 2021.
55. "1998 Farm Aid on CMT 300". Racing-Reference. Retrieved December 30, 2021.
56. "1999 Dura Lube / Kmart 300". Racing-Reference. Retrieved December 30, 2021.
57. "2000 Dura Lube 300 sponsored by Kmart". Racing-Reference. Retrieved December 30, 2021.
58. "2001 New Hampshire 300". Racing-Reference. Retrieved December 30, 2021.
59. "2002 New Hampshire 300". Racing-Reference. Retrieved December 30, 2021.
60. "2003 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
61. "2004 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
62. "2005 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
63. "2006 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
64. "2007 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
65. "2008 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
66. "2009 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
67. "2010 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
68. "2011 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
69. "2012 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
70. "2013 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
71. "2014 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
72. "2015 Sylvania 300". Racing-Reference. Retrieved December 30, 2021.
73. "2016 Bad Boy Off Road 300". Racing-Reference. Retrieved December 30, 2021.
74. "2017 ISM Connect 300". Racing-Reference. Retrieved December 30, 2021.

External links

• New Hampshire Motor Speedway race results at Racing-Reference

• 1993 establishments in New Hampshire
• NASCAR races at New Hampshire Motor Speedway
• NASCAR Cup Series races
• Recurring sporting events established in 1993
• Annual sporting events in the United States