Misplaced Pages

OwnerIQ

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
The topic of this article may not meet Misplaced Pages's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.
Find sources: "OwnerIQ" – news · newspapers · books · scholar · JSTOR (January 2016) (Learn how and when to remove this message)
ownerIQ, Inc.
Company typePrivate Company
Founded2007
HeadquartersBoston, Massachusetts, United States
Key peopleJay Habegger, CEO and Co-Founder

Doug Shattuck, CFO
Chris Back, CTO

Steve Ustaris, CMO
Websitewww.owneriq.com

ownerIQ is a media technology company that provides online advertising solutions and marketing channels for brands, retailers, and manufacturers. The company was founded by Jay Habegger and has offices in Boston, New York City, Chicago, San Francisco, Seattle and Toronto.

History

Habegger founded OwnerIQ in 2007 after selling Bitpipe, Inc. for $40 million to TechTarget. In 2012, the company acquired DijiPOP, an on-demand shopper marketing technology platform. OwnerIQ owns ManualsOnline.com. The online directory provides guides for appliances, TV and Video, electronics, power tools, and other consumer goods.

Products

The company offers ownership targeting, retailer targeted marketing, vendor targeted marketing, and pre-roll capability that enables advertisers to target shoppers from specific premium retailer sites and other e-commerce websites.

References

  1. 20 May (2007-10-30). "OwnerIQ looks smart with $2M first funding - Boston Business Journal". Masshightech.com. Retrieved 2014-06-15.{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. Geoffrey Oldmixon (2008-05-14). "OwnerIQ's Ownership Targeting Rewrites the Marketing Manual - CE Pro Magazine Article from". CE Pro. Retrieved 2014-06-15.
  3. The Miami Herald. "Bridget Carey: The Digital Dish | Learning how to use your new gadgets". Miamiherald.typepad.com. Retrieved 2014-06-15.
  4. Otlacan, Otilia (22 August 2013). "OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers". Ad Operations Online. Retrieved 2014-06-15.


Stub icon

This United States media company article is a stub. You can help Misplaced Pages by expanding it.

Categories: