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Patrick Wensink

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American author (born 1979)
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Patrick Wensink (born 1979) is an American author.

His novel Broken Piano for President received increased publicity when the whiskey company Jack Daniel's Properties (a subsidiary of Brown–Forman) sent a politely worded cease-and-desist letter to the author asking that he change the design of his book cover, which closely resembled the label on Jack Daniel's whiskey. However, the whiskey company said it could be done upon the book's next reprinting and it would compensate the author if he chose to comply during the current run.

The controversy propelled Broken Piano for President to the #6 bestseller position and the #1 positions for satires on Amazon.com. In an article on Huffington Post, Wensink used this experience as a model for how books can gain publicity.

His other books include Sex Dungeon for Sale! and Black Hole Blues.

References

  1. Broken Piano for President Official Website
  2. Jack Daniel's Classy Book Cover Cease-And-Desist Letter For Patrick Wensink's 'Broken Piano For President' Huffington Post July 23, 2012
  3. Schuessler, Jennifer (July 24, 2012). "Jack Daniel's Gives Obscure Author a Mega-Shot of Publicity". The New York Times. Retrieved 2 August 2012.
  4. Newcomb, Tim (July 24, 2012). "Jack Daniel's Shows Its Sweetness Even in Legal Documents". Time Magazine. Retrieved 2 August 2012.
  5. O'Reilly, Terry (5 January 2017). "The Crazy World of Trademarks". Under the Influence. Canadian Broadcasting Corporation. Retrieved 7 January 2017.
  6. Broken Piano for President: #1 Satire, #6 Bestseller at Amazon (Updated), Lazy Fascist Press, July 24, 2012
  7. The Secret to Book Publicity Peter Wensink, The Huffington Post, August 1, 2012

External links

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