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Peclers

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Peclers
Logo of Peclers
Company typePrivate
IndustryFashion Trends
Trend analysis
Brand Strategy
FoundedParis (1970)
HeadquartersParis, New York City, Shanghai
Area servedWorldwide
Key peopleDominique Peclers
ProductsTrend books
Websitewww.peclersparis.com

Peclers is a trend consulting agency founded in Paris in 1970.

Operations

The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books that serve as a foundation for businesses in the fashion and home industries. The agency offers trend forecasts and styling intelligence, catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.

History

  • 1970: Founded by Dominique Peclers in Paris, France
  • 2001: Opened its first office in New York
  • 2003: Joined WPP plc, a multinational advertising and public relations company in London, England
  • 2007: Eric Duchamp joins as president of Peclers Paris
  • 2010: Opened its second office in Shanghai

References

  1. New York Times "Trend-spotting:new spins on old techniques"
  2. "Peclers Paris unveils new Beauty Book". Premium Beauty News. Retrieved 2024-04-03.
  3. Evening Standard "What makes a trend?"
  4. Douglass, Rachel (2023-08-16). "Peclers Paris: Tech gurus and urbanites to lead the way for SS24". FashionUnited. Retrieved 2024-04-03.
  5. Peclers Paris North America
  6. "Peclers Paris North America". GlobalTrade.net. Retrieved 2022-09-08.

External links

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